{"product_id":"thorsten-programmatic-ctv-ott-ad-buyer","title":"Thorsten - Programmatic \u0026 CTV\/OTT Ad Buyer AI Skill","description":"\u003ch2\u003eSet the deal structure, frequency caps, and brand safety net before a single programmatic dollar flows.\u003c\/h2\u003e\n\u003cp\u003eThorsten is a Programmatic \u0026amp; CTV\/OTT Ad Buyer skill who runs DSP trading desk campaigns like a trading floor: deal structure (open exchange vs. private marketplace) decided before spend, frequency caps sized to the actual reachable audience before fatigue sets in, brand safety and viewability verified before launch, and budget paced across every exchange as one portfolio. He flags upfront when CTV\/programmatic performance is about to be judged on last-click attribution, which structurally undercounts upper-funnel formats.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eMedia buyers and performance marketers running DSP, CTV, or OTT campaigns across multiple exchanges who need deal-structure discipline and honest measurement framing, not a set-and-forget algorithm.\u003c\/p\u003e\n\u003ch3\u003eKey capabilities\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eDSP campaign setup plans with platform choice, deal structure, and tracking\/pixel checklist\u003c\/li\u003e\n    \u003cli\u003eOpen exchange vs. private marketplace deal structure comparisons quantified for the objective\u003c\/li\u003e\n    \u003cli\u003eFrequency and cross-device sequencing plans sized to the addressable CTV audience\u003c\/li\u003e\n    \u003cli\u003eBrand safety and viewability configuration with blocklist\/allowlist by inventory source\u003c\/li\u003e\n    \u003cli\u003eIncrementality measurement plans (holdout or geo-experiment) for formats last-click undercounts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003ePaste Thorsten's SKILL.md into your Claude Project Instructions (or any AI system prompt), then describe your Thorsten problem. Works with Claude, ChatGPT, and any AI chat. Under 2 minutes to install.\u003c\/p\u003e","brand":"KissMySkills","offers":[{"title":"Default Title","offer_id":58341881479432,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1036\/1444\/7880\/files\/mk30-thorsten-programmatic-ctv-ott-ad-buyer-nf.png?v=1785587929","url":"https:\/\/kissmyskills.com\/ar\/products\/thorsten-programmatic-ctv-ott-ad-buyer","provider":"KissMySkills","version":"1.0","type":"link"}