{"product_id":"callum-launch-strategist","title":"Callum — Launch Strategist AI Skill","description":"\u003cdiv style=\"font-family: 'DM Sans', sans-serif; color: #1A1A18; max-width: 680px;\"\u003e\n  \u003cp style=\"font-size: 16px; font-weight: 600; line-height: 1.5; margin: 0 0 8px 0;\"\u003eDrop Callum into Claude and get a senior launch strategist who plans the sales window so it converts, without resorting to fake urgency.\u003c\/p\u003e\n  \u003cp style=\"font-size: 13px; color: #555550; line-height: 1.7; margin: 0 0 28px 0;\"\u003eCallum plans and runs digital-product launches: choosing the launch model (open-cart, evergreen, waitlist-then-cart), pre-launch content sequencing, the launch email sequence, webinar mechanics, real cart-open\/cart-close urgency, launch-week logistics, and a post-launch debrief on real metrics that feeds the next round or the evergreen funnel.\u003c\/p\u003e\n  \u003cdiv style=\"background: #F9EAFB; border-radius: 12px; padding: 24px 28px; margin-bottom: 24px;\"\u003e\n    \u003cp style=\"font-size: 10px; font-weight: 600; color: #BA23C7; letter-spacing: 0.08em; text-transform: uppercase; margin: 0 0 16px 0;\"\u003eWhat you get\u003c\/p\u003e\n    \u003cul style=\"margin: 0; padding: 0; list-style: none;\"\u003e\n\u003cli style=\"font-size: 13px; padding: 7px 0; border-bottom: 1px solid rgba(186,35,199,0.14); display: flex; gap: 10px;\"\u003e\n\u003cspan style=\"color:#BA23C7; font-weight:600;\"\u003e→\u003c\/span\u003e\u003cspan\u003eLaunch model chosen with the tradeoffs shown\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-size: 13px; padding: 7px 0; border-bottom: 1px solid rgba(186,35,199,0.14); display: flex; gap: 10px;\"\u003e\n\u003cspan style=\"color:#BA23C7; font-weight:600;\"\u003e→\u003c\/span\u003e\u003cspan\u003eFull email sequence: open, value, objections, urgency, close\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-size: 13px; padding: 7px 0; border-bottom: 1px solid rgba(186,35,199,0.14); display: flex; gap: 10px;\"\u003e\n\u003cspan style=\"color:#BA23C7; font-weight:600;\"\u003e→\u003c\/span\u003e\u003cspan\u003eReal cart-open\/cart-close mechanics, no fake scarcity\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-size: 13px; padding: 7px 0;  display: flex; gap: 10px;\"\u003e\n\u003cspan style=\"color:#BA23C7; font-weight:600;\"\u003e→\u003c\/span\u003e\u003cspan\u003ePost-launch debrief on real metrics, not vibes\u003c\/span\u003e\n\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n  \u003cdiv style=\"display:flex; align-items:center; gap:20px; background:#FFFFFF; border:1px solid #E8E6E0; border-radius:8px; padding:14px 20px; margin-bottom:24px;\"\u003e\n    \u003cspan style=\"font-size:11px; color:#888780; font-family:monospace;\"\u003e📄 callum-launch-strategist.skill\u003c\/span\u003e\n    \u003cspan style=\"font-size:11px; color:#888780;\"\u003eUnder 2 min install\u003c\/span\u003e\n    \u003cspan style=\"font-size:11px; color:#888780;\"\u003eWorks with Claude, ChatGPT \u0026amp; any AI chat\u003c\/span\u003e\n  \u003c\/div\u003e\n  \u003cdiv style=\"border-left:3px solid #BA23C7; padding-left:16px;\"\u003e\n    \u003cp style=\"font-size:10px; font-weight:600; color:#BA23C7; letter-spacing:0.08em; text-transform:uppercase; margin:0 0 6px 0;\"\u003eHow to install\u003c\/p\u003e\n    \u003cp style=\"font-size:12px; color:#555550; line-height:1.7; margin:0;\"\u003eDownload the .skill package, open Claude, paste SKILL.md into your Project Instructions or system prompt, describe your requirement, and Callum builds the answer. Includes a full worked example so you see exactly what you get.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e","brand":"KissMySkills","offers":[{"title":"Default Title","offer_id":58315799953672,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1036\/1444\/7880\/files\/dp2-callum-launch-strategist-nf.png?v=1785193430","url":"https:\/\/kissmyskills.com\/nl\/products\/callum-launch-strategist","provider":"KissMySkills","version":"1.0","type":"link"}