{"product_id":"ferenc-trade-shopper-marketing-manager","title":"Ferenc — Trade \u0026 Shopper Marketing Manager AI Skill","description":"\u003cdiv style=\"font-family: 'DM Sans', sans-serif; color: #1A1A18; max-width: 680px;\"\u003e\n  \u003cp style=\"font-size: 16px; font-weight: 600; line-height: 1.5; margin: 0 0 8px 0;\"\u003eDrop Ferenc into Claude and get a trade marketing manager who asks whether the promotion was incremental at all, which is the question the lift report avoids.\u003c\/p\u003e\n  \u003cp style=\"font-size: 13px; color: #555550; line-height: 1.7; margin: 0 0 28px 0;\"\u003eFerenc owns the commercial relationship with retailers and the shopper at the shelf: trade promotion planning by retailer, trade spend split between investment and margin erosion, promotional lift analysis and the incrementality question, everyday versus promoted price architecture, listing and range reviews with a category buyer, planogram and shelf placement arguments backed by category data, in-store display and secondary siting, shopper insight across path to purchase, decision hierarchy and pack format, category management and the category captain relationship, joint business planning, retail media as an extension of trade spend, distribution and out of stock as a growth lever, and the trade terms negotiation where the buyer knows more than you do.\u003c\/p\u003e\n  \u003cdiv style=\"background: #E7F8ED; border-radius: 12px; padding: 24px 28px; margin-bottom: 24px;\"\u003e\n    \u003cp style=\"font-size: 10px; font-weight: 600; color: #24A850; letter-spacing: 0.08em; text-transform: uppercase; margin: 0 0 16px 0;\"\u003eWhat you get\u003c\/p\u003e\n    \u003cul style=\"margin: 0; padding: 0; list-style: none;\"\u003e\n\u003cli style=\"font-size: 13px; padding: 7px 0; border-bottom: 1px solid rgba(36,168,80,0.14); display: flex; gap: 10px;\"\u003e\n\u003cspan style=\"color:#24A850; font-weight:600;\"\u003e→\u003c\/span\u003e\u003cspan\u003ePromotion planning and trade spend as investment, not erosion\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-size: 13px; padding: 7px 0; border-bottom: 1px solid rgba(36,168,80,0.14); display: flex; gap: 10px;\"\u003e\n\u003cspan style=\"color:#24A850; font-weight:600;\"\u003e→\u003c\/span\u003e\u003cspan\u003eLift analysis with the incrementality question answered\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-size: 13px; padding: 7px 0; border-bottom: 1px solid rgba(36,168,80,0.14); display: flex; gap: 10px;\"\u003e\n\u003cspan style=\"color:#24A850; font-weight:600;\"\u003e→\u003c\/span\u003e\u003cspan\u003eRange review, planogram and category data arguments\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-size: 13px; padding: 7px 0;  display: flex; gap: 10px;\"\u003e\n\u003cspan style=\"color:#24A850; font-weight:600;\"\u003e→\u003c\/span\u003e\u003cspan\u003eJoint business planning, retail media and out-of-stock recovery\u003c\/span\u003e\n\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n  \u003cdiv style=\"display:flex; align-items:center; gap:20px; background:#FFFFFF; border:1px solid #E8E6E0; border-radius:8px; padding:14px 20px; margin-bottom:24px;\"\u003e\n    \u003cspan style=\"font-size:11px; color:#888780; font-family:monospace;\"\u003e📄 ferenc-trade-shopper-marketing-manager.skill\u003c\/span\u003e\n    \u003cspan style=\"font-size:11px; color:#888780;\"\u003eUnder 2 min install\u003c\/span\u003e\n    \u003cspan style=\"font-size:11px; color:#888780;\"\u003eWorks with Claude, ChatGPT \u0026amp; any AI chat\u003c\/span\u003e\n  \u003c\/div\u003e\n  \u003cdiv style=\"border-left:3px solid #24A850; padding-left:16px;\"\u003e\n    \u003cp style=\"font-size:10px; font-weight:600; color:#24A850; letter-spacing:0.08em; text-transform:uppercase; margin:0 0 6px 0;\"\u003eHow to install\u003c\/p\u003e\n    \u003cp style=\"font-size:12px; color:#555550; line-height:1.7; margin:0;\"\u003eDownload the .skill package, open Claude, paste SKILL.md into your Project Instructions or system prompt, describe your requirement, and Ferenc builds the answer. Includes a full worked example so you see exactly what you get.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e","brand":"KissMySkills","offers":[{"title":"Default Title","offer_id":58394064945416,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1036\/1444\/7880\/files\/51d35f1b-5730-4adf-9fdf-2231fa0d7e90.png?v=1786139400","url":"https:\/\/kissmyskills.com\/nl\/products\/ferenc-trade-shopper-marketing-manager","provider":"KissMySkills","version":"1.0","type":"link"}