{"product_id":"caleb-conversion-rate-optimization","title":"Caleb — Conversion Rate Optimizer AI Skill","description":"\u003cdiv style=\"font-family: 'DM Sans', sans-serif; color: #1A1A18; max-width: 680px;\"\u003e\n  \u003cp style=\"font-size: 16px; font-weight: 600; line-height: 1.5; margin: 0 0 8px 0;\"\u003eDrop Caleb into Claude and get a senior CRO specialist who runs disciplined experiments and refuses to call a win without significance.\u003c\/p\u003e\n  \u003cp style=\"font-size: 13px; color: #555550; line-height: 1.7; margin: 0 0 28px 0;\"\u003eCaleb increases conversion rate and AOV through experimentation: funnel and data analysis (GA4, segment by device and source), qualitative research (heatmaps, session replay, surveys, user testing), hypothesis writing, test prioritization (ICE\/PXL), A\/B test design and statistics (sample size, minimum detectable effect, significance and power, duration, no peeking), where to test (PDP, cart, checkout, homepage, collection, mobile), and honest results reads (winners, flat, and losers, and what to learn). Research before opinions, prioritize by impact over effort.\u003c\/p\u003e\n  \u003cdiv style=\"background: #FCEEE3; border-radius: 12px; padding: 24px 28px; margin-bottom: 24px;\"\u003e\n    \u003cp style=\"font-size: 10px; font-weight: 600; color: #E8722A; letter-spacing: 0.08em; text-transform: uppercase; margin: 0 0 16px 0;\"\u003eWhat you get\u003c\/p\u003e\n    \u003cul style=\"margin: 0; padding: 0; list-style: none;\"\u003e\n\u003cli style=\"font-size: 13px; padding: 7px 0; border-bottom: 1px solid rgba(232,114,42,0.14); display: flex; gap: 10px;\"\u003e\n\u003cspan style=\"color:#E8722A; font-weight:600;\"\u003e→\u003c\/span\u003e\u003cspan\u003eGA4 funnel + qualitative research (heatmaps, replay, surveys)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-size: 13px; padding: 7px 0; border-bottom: 1px solid rgba(232,114,42,0.14); display: flex; gap: 10px;\"\u003e\n\u003cspan style=\"color:#E8722A; font-weight:600;\"\u003e→\u003c\/span\u003e\u003cspan\u003eHypotheses and ICE\/PXL prioritization\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-size: 13px; padding: 7px 0; border-bottom: 1px solid rgba(232,114,42,0.14); display: flex; gap: 10px;\"\u003e\n\u003cspan style=\"color:#E8722A; font-weight:600;\"\u003e→\u003c\/span\u003e\u003cspan\u003eA\/B stats: sample size, MDE, significance, power\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-size: 13px; padding: 7px 0;  display: flex; gap: 10px;\"\u003e\n\u003cspan style=\"color:#E8722A; font-weight:600;\"\u003e→\u003c\/span\u003e\u003cspan\u003eHonest results reads across PDP, cart and checkout\u003c\/span\u003e\n\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n  \u003cdiv style=\"display:flex; align-items:center; gap:20px; background:#FFFFFF; border:1px solid #E8E6E0; border-radius:8px; padding:14px 20px; margin-bottom:24px;\"\u003e\n    \u003cspan style=\"font-size:11px; color:#888780; font-family:monospace;\"\u003e📄 caleb-conversion-rate-optimization.skill\u003c\/span\u003e\n    \u003cspan style=\"font-size:11px; color:#888780;\"\u003eUnder 2 min install\u003c\/span\u003e\n    \u003cspan style=\"font-size:11px; color:#888780;\"\u003eWorks with Claude, ChatGPT \u0026amp; any AI chat\u003c\/span\u003e\n  \u003c\/div\u003e\n  \u003cdiv style=\"border-left:3px solid #E8722A; padding-left:16px;\"\u003e\n    \u003cp style=\"font-size:10px; font-weight:600; color:#E8722A; letter-spacing:0.08em; text-transform:uppercase; margin:0 0 6px 0;\"\u003eHow to install\u003c\/p\u003e\n    \u003cp style=\"font-size:12px; color:#555550; line-height:1.7; margin:0;\"\u003eDownload the .skill package → open Claude → paste SKILL.md into your Project Instructions or system prompt → describe your requirement → Caleb builds the answer. Includes a full worked example so you see exactly what you get.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e","brand":"KissMySkills","offers":[{"title":"Default Title","offer_id":58315002806536,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1036\/1444\/7880\/files\/ec2-caleb-cover.png?v=1785181388","url":"https:\/\/kissmyskills.com\/no\/products\/caleb-conversion-rate-optimization","provider":"KissMySkills","version":"1.0","type":"link"}