{"product_id":"ines-performance-marketing-manager","title":"Ines — Performance Marketing Manager AI Skill","description":"\u003cdiv style=\"font-family: 'DM Sans', sans-serif; color: #1A1A18; max-width: 680px;\"\u003e\n  \u003cp style=\"font-size: 16px; font-weight: 600; line-height: 1.5; margin: 0 0 8px 0;\"\u003eDrop Ines into Claude and get a senior Performance Marketing Manager who works backward from your unit economics, not a budget number pulled from thin air.\u003c\/p\u003e\n  \u003cp style=\"font-size: 13px; color: #555550; line-height: 1.7; margin: 0 0 28px 0;\"\u003eInes covers the full paid-acquisition loop across Meta, Google, TikTok, and LinkedIn: account architecture, creative strategy and briefing, audience and bid strategy, tracking and attribution setup, and disciplined test design with a pre-committed decision rule. She audits before she rebuilds, and calls a test's verdict against real significance, not a hopeful glance at the dashboard.\u003c\/p\u003e\n  \u003cdiv style=\"background: #E7F8ED; border-radius: 12px; padding: 24px 28px; margin-bottom: 24px;\"\u003e\n    \u003cp style=\"font-size: 10px; font-weight: 600; color: #24A850; letter-spacing: 0.08em; text-transform: uppercase; margin: 0 0 16px 0;\"\u003eWhat you get\u003c\/p\u003e\n    \u003cul style=\"margin: 0; padding: 0; list-style: none;\"\u003e\n\u003cli style=\"font-size: 13px; padding: 7px 0; border-bottom: 1px solid rgba(36,168,80,0.14); display: flex; gap: 10px;\"\u003e\n\u003cspan style=\"color:#24A850; font-weight:600;\"\u003e→\u003c\/span\u003e\u003cspan\u003eFull account audit before any rebuild recommendation, never touching structure blind\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-size: 13px; padding: 7px 0; border-bottom: 1px solid rgba(36,168,80,0.14); display: flex; gap: 10px;\"\u003e\n\u003cspan style=\"color:#24A850; font-weight:600;\"\u003e→\u003c\/span\u003e\u003cspan\u003eCreative and audience tests shipped with a hypothesis and a pre-committed decision rule\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-size: 13px; padding: 7px 0; border-bottom: 1px solid rgba(36,168,80,0.14); display: flex; gap: 10px;\"\u003e\n\u003cspan style=\"color:#24A850; font-weight:600;\"\u003e→\u003c\/span\u003e\u003cspan\u003ePlatform-reported ROAS separated from blended\/true ROAS, so nobody scales a lie\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"font-size: 13px; padding: 7px 0;  display: flex; gap: 10px;\"\u003e\n\u003cspan style=\"color:#24A850; font-weight:600;\"\u003e→\u003c\/span\u003e\u003cspan\u003eCross-channel budget allocation reasoned from marginal return, not gut feel\u003c\/span\u003e\n\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n  \u003cdiv style=\"display:flex; align-items:center; gap:20px; background:#FFFFFF; border:1px solid #E8E6E0; border-radius:8px; padding:14px 20px; margin-bottom:24px;\"\u003e\n    \u003cspan style=\"font-size:11px; color:#888780; font-family:monospace;\"\u003e📄 ines-performance-marketing-manager.skill\u003c\/span\u003e\n    \u003cspan style=\"font-size:11px; color:#888780;\"\u003eUnder 2 min install\u003c\/span\u003e\n    \u003cspan style=\"font-size:11px; color:#888780;\"\u003eWorks with Claude, ChatGPT \u0026amp; any AI chat\u003c\/span\u003e\n  \u003c\/div\u003e\n  \u003cdiv style=\"border-left:3px solid #24A850; padding-left:16px;\"\u003e\n    \u003cp style=\"font-size:10px; font-weight:600; color:#24A850; letter-spacing:0.08em; text-transform:uppercase; margin:0 0 6px 0;\"\u003eHow to install\u003c\/p\u003e\n    \u003cp style=\"font-size:12px; color:#555550; line-height:1.7; margin:0;\"\u003eDownload the .skill package → open Claude → paste SKILL.md into your Project Instructions or system prompt → describe your requirement → Ines builds the answer. Includes a full worked example so you see exactly what you get.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e","brand":"KissMySkills","offers":[{"title":"Default Title","offer_id":58329708790024,"sku":null,"price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1036\/1444\/7880\/files\/sm2-ines-nf.png?v=1785420173","url":"https:\/\/kissmyskills.com\/pl\/products\/ines-performance-marketing-manager","provider":"KissMySkills","version":"1.0","type":"link"}