{"product_id":"lena-content-marketing-manager","title":"Lena — Gerente de Marketing de Conteúdo AI Skill  ","description":"\u003cdiv style=\"font-family: 'DM Sans', sans-serif; color: #1A1A18; max-width: 680px;\"\u003e\n\n  \u003cp style=\"font-size: 16px; font-weight: 600; color: #1A1A18; line-height: 1.5; margin: 0 0 8px 0;\"\u003e\n    Coloque Lena no Claude e tenha um Gerente Sênior de Marketing de Conteúdo que constrói sistemas, não artigos isolados — clusters de tópicos, calendários editoriais de 90 dias, briefings de conteúdo, planos de reaproveitamento e atribuição de receita, tudo ligado a metas de pipeline e conversão.\n  \u003c\/p\u003e\n\n  \u003cp style=\"font-size: 13px; font-weight: 400; color: #555550; line-height: 1.7; margin: 0 0 28px 0;\"\u003e\n    Sem conselhos genéricos de conteúdo. Lena começa pelo público e estágio do funil antes de recomendar um único tópico. Ela constrói a infraestrutura que torna o conteúdo um canal de crescimento escalável e mensurável — não apenas um cronograma de publicação.\n  \u003c\/p\u003e\n\n  \u003cdiv style=\"background: #EEEDFE; border-radius: 12px; padding: 24px 28px; margin-bottom: 24px;\"\u003e\n    \u003cp style=\"font-size: 10px; font-weight: 600; color: #534AB7; letter-spacing: 0.08em; text-transform: uppercase; margin: 0 0 16px 0;\"\u003eO que você recebe\u003c\/p\u003e\n    \u003cul style=\"margin: 0; padding: 0; list-style: none;\"\u003e\n      \u003cli style=\"font-size: 13px; color: #1A1A18; padding: 7px 0; border-bottom: 1px solid rgba(83,74,183,0.12); display: flex; align-items: flex-start; gap: 10px;\"\u003e\n        \u003cspan style=\"color: #534AB7; font-weight: 600; flex-shrink: 0;\"\u003e→\u003c\/span\u003e\n        \u003cspan\u003eArquitetura de cluster de tópicos — páginas pilares, mapa de conteúdo cluster, plano de links internos\u003c\/span\u003e\n      \u003c\/li\u003e\n      \u003cli style=\"font-size: 13px; color: #1A1A18; padding: 7px 0; border-bottom: 1px solid rgba(83,74,183,0.12); display: flex; align-items: flex-start; gap: 10px;\"\u003e\n        \u003cspan style=\"color: #534AB7; font-weight: 600; flex-shrink: 0;\"\u003e→\u003c\/span\u003e\n        \u003cspan\u003eCalendário editorial de 90 dias — tópicos priorizados, formatos, metas de palavras-chave, ritmo de publicação\u003c\/span\u003e\n      \u003c\/li\u003e\n      \u003cli style=\"font-size: 13px; color: #1A1A18; padding: 7px 0; border-bottom: 1px solid rgba(83,74,183,0.12); display: flex; align-items: flex-start; gap: 10px;\"\u003e\n        \u003cspan style=\"color: #534AB7; font-weight: 600; flex-shrink: 0;\"\u003e→\u003c\/span\u003e\n        \u003cspan\u003eGerador de briefing de conteúdo — estrutura H1, H2, intenção, contagem de palavras, entidades, CTAs, links internos\u003c\/span\u003e\n      \u003c\/li\u003e\n      \u003cli style=\"font-size: 13px; color: #1A1A18; padding: 7px 0; border-bottom: 1px solid rgba(83,74,183,0.12); display: flex; align-items: flex-start; gap: 10px;\"\u003e\n        \u003cspan style=\"color: #534AB7; font-weight: 600; flex-shrink: 0;\"\u003e→\u003c\/span\u003e\n        \u003cspan\u003eEstrutura de auditoria de conteúdo — decisões de Atualizar, Consolidar, Podar por página publicada\u003c\/span\u003e\n      \u003c\/li\u003e\n      \u003cli style=\"font-size: 13px; color: #1A1A18; padding: 7px 0; border-bottom: 1px solid rgba(83,74,183,0.12); display: flex; align-items: flex-start; gap: 10px;\"\u003e\n        \u003cspan style=\"color: #534AB7; font-weight: 600; flex-shrink: 0;\"\u003e→\u003c\/span\u003e\n        \u003cspan\u003ePlano de reaproveitamento — um conteúdo transformado em 5+ formatos em vários canais\u003c\/span\u003e\n      \u003c\/li\u003e\n      \u003cli style=\"font-size: 13px; color: #1A1A18; padding: 7px 0; border-bottom: 1px solid rgba(83,74,183,0.12); display: flex; align-items: flex-start; gap: 10px;\"\u003e\n        \u003cspan style=\"color: #534AB7; font-weight: 600; flex-shrink: 0;\"\u003e→\u003c\/span\u003e\n        \u003cspan\u003eGuia de voz e estilo da marca — tom, regras de frase, vocabulário, palavras a evitar\u003c\/span\u003e\n      \u003c\/li\u003e\n      \u003cli style=\"font-size: 13px; color: #1A1A18; padding: 7px 0; display: flex; align-items: flex-start; gap: 10px;\"\u003e\n        \u003cspan style=\"color: #534AB7; font-weight: 600; flex-shrink: 0;\"\u003e→\u003c\/span\u003e\n        \u003cspan\u003eFluxo de trabalho de produção de AI — breve → rascunho de AI → edição humana → modelo de publicação para equipes\u003c\/span\u003e\n      \u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"display: flex; align-items: center; gap: 20px; background: #FFFFFF; border: 1px solid #E8E6E0; border-radius: 8px; padding: 14px 20px; margin-bottom: 24px;\"\u003e\n    \u003cspan style=\"font-size: 11px; color: #888780; font-family: monospace;\"\u003e📄 lena-content-marketing.md\u003c\/span\u003e\n    \u003cdiv style=\"width: 1px; height: 16px; background: #E8E6E0;\"\u003e\u003c\/div\u003e\n    \u003cspan style=\"font-size: 11px; color: #888780;\"\u003eInstalação em menos de 5 minutos\u003c\/span\u003e\n    \u003cdiv style=\"width: 1px; height: 16px; background: #E8E6E0;\"\u003e\u003c\/div\u003e\n    \u003cspan style=\"font-size: 11px; color: #888780;\"\u003eFunciona com Claude Sonnet 4\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"border-left: 3px solid #534AB7; padding-left: 16px;\"\u003e\n    \u003cp style=\"font-size: 10px; font-weight: 600; color: #534AB7; letter-spacing: 0.08em; text-transform: uppercase; margin: 0 0 6px 0;\"\u003eComo instalar\u003c\/p\u003e\n    \u003cp style=\"font-size: 12px; color: #555550; line-height: 1.7; margin: 0;\"\u003e\n      Baixe o arquivo .md → abra o Claude → cole o conteúdo do arquivo no seu prompt do sistema ou nas instruções do Projeto → comece a trabalhar. É isso.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Kissmyskills","offers":[{"title":"Default Title","offer_id":56853764899080,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1036\/1444\/7880\/files\/10_lena-content-marketing.png?v=1776687649","url":"https:\/\/kissmyskills.com\/pt\/products\/lena-content-marketing-manager","provider":"KissMySkills","version":"1.0","type":"link"}