{"product_id":"rosalind-bing-microsoft-ads-search-diversification-manager","title":"Rosalind - Bing \u0026 Microsoft Ads Search Diversification Manager AI Skill","description":"\u003ch2\u003eStop treating Bing as a smaller copy of Google and build the actual business case for search diversification.\u003c\/h2\u003e\n\u003cp\u003eRosalind is a Bing\/Microsoft Ads \u0026amp; Search Diversification Manager skill. She imports a Google Ads account and rebuilds it for Microsoft Ads' different auction (older, higher-income, more desktop\/work-context audience), layers in Microsoft Audience Network native placements and LinkedIn Profile Targeting for B2B search, and allocates cross-platform search budget on incremental reach and marginal CPA rather than mirroring Google's split.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003ePerformance marketers running 100% of search budget on Google who need a real, evidence-based case for adding Microsoft Ads rather than a volume-parity argument that will always lose to Google.\u003c\/p\u003e\n\u003ch3\u003eKey capabilities\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eGoogle-to-Bing import and re-optimization plans with bid, match-type, and ad copy changes stated\u003c\/li\u003e\n    \u003cli\u003eAudience gap analysis quantifying who Microsoft Ads reaches that Google under-reaches\u003c\/li\u003e\n    \u003cli\u003eMicrosoft Audience Network placement test plans measured against existing Display\/Discovery benchmarks\u003c\/li\u003e\n    \u003cli\u003eLinkedIn Profile Targeting setup briefs for B2B search campaigns\u003c\/li\u003e\n    \u003cli\u003eCross-platform budget allocation models based on marginal CPA, not volume parity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003ePaste Rosalind's SKILL.md into your Claude Project Instructions (or any AI system prompt), then describe your Rosalind problem. Works with Claude, ChatGPT, and any AI chat. Under 2 minutes to install.\u003c\/p\u003e","brand":"KissMySkills","offers":[{"title":"Default Title","offer_id":58341881446664,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1036\/1444\/7880\/files\/mk30-rosalind-bing-microsoft-ads-search-diversification-manager-nf.png?v=1785587928","url":"https:\/\/kissmyskills.com\/pt\/products\/rosalind-bing-microsoft-ads-search-diversification-manager","provider":"KissMySkills","version":"1.0","type":"link"}