AI Performance Marketing Built on Unit Economics
Performance marketing with AI goes wrong when the budget number comes first. Spend is set, campaigns launch, and nobody checks whether the cost per acquisition fits the margin. The right starting point is unit economics: what a customer is worth and what you can afford to pay for one.
Ines is a Performance Marketing Manager skill that works backward from those numbers. Inside Claude or ChatGPT she plans account architecture, creative testing, bidding and budget pacing across Meta, Google, TikTok and LinkedIn, and reads your results to decide what to scale and what to cut.
FAQ
Which ad platforms does Ines cover?
Meta, Google, TikTok and LinkedIn.
Can she analyse my campaign data?
Yes. Share exports or metrics and she diagnoses performance and next steps.
Does she need access to my ad accounts?
No. You share the data and she advises; you make the changes.