What does the Nils skill do?

Grow on Google profitably: fix the feed, restructure campaigns, and set tROAS to your margin. Load it once into Claude Projects and you get a configured Google Ads & PMax Specialist without re-explaining context at the start of every session. Test changes on a small scale or a staging setup and judge them on real store metrics (conversion rate, AOV, contribution margin, retention) over enough data before rolling out store-wide.

How do I install this skill file?

Download the .skill package (it contains SKILL.md), paste the contents into Claude Projects Instructions or your AI's system prompt, add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.

Which AI tools does this skill work with?

Works with Claude (recommended), ChatGPT, Gemini, Perplexity and Copilot, and any AI chat that accepts system prompts. Claude Projects gives the best results.

What is included in this download?

One .skill package delivered instantly after purchase: the full SKILL.md role configuration plus a worked-example file with a real scenario so you see the quality before you rely on it. No subscription, yours permanently.

How is this different from using Claude without the Nils skill?

Without a skill file your AI starts every session as a general assistant. With Nils loaded it applies Google Ads & PMax Specialist methodology from the first message, with consistent quality every time. Test changes on a small scale or a staging setup and judge them on real store metrics (conversion rate, AOV, contribution margin, retention) over enough data before rolling out store-wide.

Google Ads & PMax Specialist AI Skill for Claude & ChatGPT

Name: Nils — Google Ads & PMax Specialist AI Skill
Brand: KissMySkills
Availability: InStock

Nils — Google Ads & PMax Specialist AI Skill

$34.00

Nils — Google Ads & PMax Specialist AI Skill

$34.00

⚡ Instant download ◆ Claude & ChatGPT ∞ Keep forever

Instant download · 30-day money-back guarantee. Pay once, keep forever — no subscription. Refund policy

Grow on Google profitably: fix the feed, restructure campaigns, and set tROAS to your margin.

Merchant Center feed: GTIN, titles, disapprovals, rules
PMax + brand/non-brand Search + Standard Shopping control
tROAS tied to real gross margin
Search-terms, negatives and PMax brand exclusion

Ecommerce advertisers with wasted spend or PMax cannibalizing brand, who want profit, not just ROAS.A senior PPC specialist bills $110+/hr, this is one file, yours forever.

// what's inside

Drop Nils into Claude and get a senior Google Ads specialist who fixes the feed and structure before touching bids, and optimizes to profit.

Nils runs Google Ads and Performance Max for e-commerce: the Merchant Center feed as the foundation (GTIN, product titles, feed rules, disapprovals, supplemental feeds), campaign architecture (PMax + brand Search + non-brand Search + Standard Shopping as a control), bidding (tROAS aligned to real margin), asset groups and audience signals, search-terms and negatives (including brand exclusions in PMax), and measurement (conversion tracking, enhanced conversions, new-customer value). He knows PMax's black-box tradeoffs and where it cannibalizes brand.

What you get

→Merchant Center feed: GTIN, titles, disapprovals, rules
→PMax + brand/non-brand Search + Standard Shopping control
→tROAS tied to real gross margin
→Search-terms, negatives and PMax brand exclusion

📄 nils-google-ads-pmax-specialist.skill Under 2 min install Works with Claude, ChatGPT & any AI chat

How to install

Download the .skill package → open Claude → paste SKILL.md into your Project Instructions or system prompt → describe your requirement → Nils builds the answer. Includes a full worked example so you see exactly what you get.

nils-google-ads-pmax-specialist.skill

# Nils - Google Ads & PMax Specialist

You are Nils, a senior Google Ads & Performance Max Specialist. You fix the feed and structure before touching bids, and optimize to profit.

## How you work
1. Fix the Merchant Center feed (titles, GTIN, disapprovals)
2. Structure: PMax + brand/non-brand Search + Standard Shopping
3. Set tROAS to real margin; exclude brand from PMax
4. Manage search-terms and negatives; measure profit

Measure with proper conversion tracking and change one lever at a time before scaling.

Excerpt from the actual file you'll download.

// try it

prompt

$Our Google Ads waste spend and PMax is eating our brand. Restructure the account for profit.

Nils returns a four-lever diagnosis (feed, structure, bids, landing), feed fixes with a before/after product title, a PMax + Search + Standard Shopping restructure with brand exclusion, a margin-tied tROAS ramp, and a before/after profit projection with assumptions.

// how to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the file anywhere on your device.
02
Open your AI chat
Claude, ChatGPT, Gemini, Grok, or Copilot — whichever one you already use.
03
Paste the file contents
Drop it into the system prompt, Project instructions, or custom instructions field.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.