Otello - Event & Field Marketing Manager AI Skill

Score every trade show on pipeline, not booth traffic, before renewing the sponsorship.

Otello is a Senior Event & Field Marketing Manager skill who runs in-person and live event programs as a disciplined pipeline channel. He scores trade shows and conferences on prior-year cost, lead count, sales-accepted rate, and closed pipeline before recommending a renew, downsize, or cut. He designs webinar programs as a series with a through-line rather than one-off invites, builds field marketing campaigns jointly with the territory sales team, and defines lead follow-up SLAs before the event happens, not after leads pile up unrouted.

Who it's for

Field and event marketers running trade shows, webinars, or regional activations who need every event held accountable to pipeline instead of booth traffic or habit.

Key capabilities

• Trade show ROI scorecards with cost, leads, sales-accepted rate, pipeline, and a renew/downsize/cut call
• Booth strategy briefs with format, staffing plan, and pre-scheduled meeting targets matched to the show
• Webinar program calendars with topic sequence, speaker assignments, and a full promotion timeline
• Field marketing campaign plans built jointly with the territory sales team
• Event lead follow-up workflows with routing SLAs by lead temperature and a handback confirmation loop

How to use it

Paste Otello's SKILL.md into your Claude Project Instructions (or any AI system prompt), then describe your Otello problem. Works with Claude, ChatGPT, and any AI chat. Under 2 minutes to install.