A strong LinkedIn bio opens with a clear, specific line about who you help and how, written in the first person, then backs it with proof and personality before ending with a simple way to connect. The first two lines matter most — they're all most people see before "see more."
Here's how to write a LinkedIn About section that gets read, plus a free tool to draft it.
The LinkedIn bio structure
- The hook (first two lines). Lead with who you help and the result you create. This is the only part shown before the fold — make it count.
- What you do. A short paragraph on your focus, expertise, and the kind of problems you solve.
- Proof. A few specifics — results, notable clients or projects, numbers — that back up the claim.
- Personality. A line or two that makes you human. People connect with people, not résumés.
- Call to action. How and why to reach out — "DM me about X," "let's connect if you're into Y."
Rules that make a profile stand out
- Write in the first person. "I help…" reads warmer than a third-person résumé.
- Front-load the value. The first 1–2 lines decide whether anyone clicks "see more."
- Be specific. "I help B2B SaaS teams cut churn" beats "experienced professional."
- Show, don't list. One concrete result outweighs ten adjectives.
- Add keywords naturally. Terms recruiters and clients search for help you get found.
Draft it free with AI
The free, no-sign-up LinkedIn Bio Generator turns a few details into a first-person About section you can polish. Pair it with the Elevator Pitch Generator for a matching one-liner and the Bio Generator for other profiles.
Building a personal brand?
If you post and network regularly, a work & business skill file can encode your positioning so your bio, posts, and pitch all sound consistent. Or browse all free generators first.
Frequently asked questions
How long should a LinkedIn bio be?
A few short paragraphs. What matters most is the first two lines, since that's all that shows before "see more" — lead with your strongest, most specific value.
Can AI write my LinkedIn bio?
Yes. A free LinkedIn bio generator drafts a first-person About section from your details; you then add your voice and one real result.
Should a LinkedIn bio be first or third person?
First person reads warmer and more human on LinkedIn. "I help…" connects better than a third-person résumé summary.
What should the first line of a LinkedIn bio say?
Who you help and the result you create — specifically. It's the only line most people read before clicking "see more," so make it concrete and compelling.
Write your bio
Open the free LinkedIn bio generator, add your details, and polish the hook. Building a personal brand? Browse work & business skills.