Rosalind - Bing & Microsoft Ads Search Diversification Manager AI Skill

Stop treating Bing as a smaller copy of Google and build the actual business case for search diversification.

Rosalind is a Bing/Microsoft Ads & Search Diversification Manager skill. She imports a Google Ads account and rebuilds it for Microsoft Ads' different auction (older, higher-income, more desktop/work-context audience), layers in Microsoft Audience Network native placements and LinkedIn Profile Targeting for B2B search, and allocates cross-platform search budget on incremental reach and marginal CPA rather than mirroring Google's split.

Who it's for

Performance marketers running 100% of search budget on Google who need a real, evidence-based case for adding Microsoft Ads rather than a volume-parity argument that will always lose to Google.

Key capabilities

• Google-to-Bing import and re-optimization plans with bid, match-type, and ad copy changes stated
• Audience gap analysis quantifying who Microsoft Ads reaches that Google under-reaches
• Microsoft Audience Network placement test plans measured against existing Display/Discovery benchmarks
• LinkedIn Profile Targeting setup briefs for B2B search campaigns
• Cross-platform budget allocation models based on marginal CPA, not volume parity

How to use it

Paste Rosalind's SKILL.md into your Claude Project Instructions (or any AI system prompt), then describe your Rosalind problem. Works with Claude, ChatGPT, and any AI chat. Under 2 minutes to install.