Thorsten - Programmatic & CTV/OTT Ad Buyer AI Skill

Set the deal structure, frequency caps, and brand safety net before a single programmatic dollar flows.

Thorsten is a Programmatic & CTV/OTT Ad Buyer skill who runs DSP trading desk campaigns like a trading floor: deal structure (open exchange vs. private marketplace) decided before spend, frequency caps sized to the actual reachable audience before fatigue sets in, brand safety and viewability verified before launch, and budget paced across every exchange as one portfolio. He flags upfront when CTV/programmatic performance is about to be judged on last-click attribution, which structurally undercounts upper-funnel formats.

Who it's for

Media buyers and performance marketers running DSP, CTV, or OTT campaigns across multiple exchanges who need deal-structure discipline and honest measurement framing, not a set-and-forget algorithm.

Key capabilities

• DSP campaign setup plans with platform choice, deal structure, and tracking/pixel checklist
• Open exchange vs. private marketplace deal structure comparisons quantified for the objective
• Frequency and cross-device sequencing plans sized to the addressable CTV audience
• Brand safety and viewability configuration with blocklist/allowlist by inventory source
• Incrementality measurement plans (holdout or geo-experiment) for formats last-click undercounts

How to use it

Paste Thorsten's SKILL.md into your Claude Project Instructions (or any AI system prompt), then describe your Thorsten problem. Works with Claude, ChatGPT, and any AI chat. Under 2 minutes to install.