Apollo pricing in 2026 starts at $0 and runs from $49 to $119 per seat per month on annual billing, but the seat price is only half the story: what you actually pay depends on how fast your team burns Apollo credits. An email address costs 1 credit, a phone number costs 8, and unused credits do not roll over. For a small team, that credit math decides whether Apollo is a bargain or a slow leak.
This guide breaks down Apollo.io pricing plan by plan, explains what the free plan really allows, models the real monthly cost for 1, 3 and 5 seats, and covers where Apollo is the right choice. We make a lighter lead tool, Find leads inside KissMySkills. We say where it fits and where it does not, and Apollo wins a lot of this comparison.
Prices checked October 2026 on apollo.io/pricing. Apollo labels its current pricing "introductory" and says features and prices may change, so check the page on the day you buy.
Apollo pricing plans at a glance
Apollo moved to a single pool of credits per seat. Instead of separate email, mobile and export allowances, every plan now gives you one credit balance, and each action spends a set number of credits. The table translates that pool into what most small teams care about: how many emails or phone numbers you can actually reveal.
| Plan | Price/seat/mo | Email credits (1 credit each) | Mobile credits (8 credits each) | Export credits (records per selection) | Sequences |
|---|---|---|---|---|---|
| Free | $0 | Up to 75 emails a month (75 credits) | About 9 phone numbers a month | 25 records | 2 per team |
| Basic | $49 annual, $65 monthly | Up to 2,500 a month (30,000 a year on annual) | About 312 a month | 1,000 records | Unlimited |
| Professional | $79 annual, $99 monthly | Up to 4,000 a month (48,000 a year on annual) | About 500 a month | 2,500 records | Unlimited, plus A/Z testing |
| Organization | $119, annual only, minimum 3 seats | 72,000 a year per seat | About 9,000 a year per seat | 10,000 records | Unlimited, plus A/Z testing |
The email and mobile columns are the same credits counted two ways, not two separate allowances. If you spend your Basic seat's 2,500 monthly credits on phone numbers, you get about 312 numbers and zero emails.
Two add-ons matter for some teams: an Advanced Dialer (parallel and power dialing, local presence) at $119 per team per month, and an Inbound package for website visitor identification and lead routing at $119 or $639 per team per month, both billed annually.
Is Apollo free? What the free plan really allows
Yes, Apollo has a free plan, and it is genuinely usable for testing. You get 75 credits per seat per month (900 a year), contact and company search with basic filters, the Chrome, Gmail and Salesforce extensions, 2 sequences for the whole team, up to 250 email sends a day, and a small allowance of AI writing and CRM enrichment.
Where the free plan stops being enough:
- 75 credits go fast. That is 75 email reveals, or about 9 phone numbers, a month. A single serious prospecting session can use it in an afternoon.
- Selection limit of 25 records. You cannot pull a meaningful list in one go.
- Two sequences per team. Fine for one test campaign, not for running several offers or personas.
- Basic filters only. Advanced filters and buying signals are on paid plans.
So "is Apollo free?" has an honest answer: free to learn, free for a founder sending a handful of emails a week, not free for anyone whose job is outbound.
How credits work (and run out)
Credits are Apollo's real price list. As of October 2026, Apollo publishes these rates:
- Email address: 1 credit
- Phone number: 8 credits
- Data enrichment: 1 to 8 credits per record
- AI research: 1 credit per run. There is no separate Apollo AI pricing tier: the AI Assistant, AI writing and AI research are included in each plan with limits, and research runs spend credits.
- US dialer: 1 credit per 30 seconds of calling
Three rules shape what you pay:
- Credits are pooled across the team. One heavy user can drain the shared balance. Admins can set per-user caps.
- Unused credits do not roll over. Plan credits and purchased add-on credits both expire at the end of the billing cycle.
- Add-on credits recur. When you buy extra credits with the slider, they are charged immediately and renew every cycle until you drag the slider back to zero. This is the line item that surprises people on the next invoice.
The quiet cost driver is phone numbers. At 8 credits each, a team that calls more than it emails will hit its limit long before an email-first team does. The other one is the dialer: 1 credit per 30 seconds means a 10-minute call costs 20 credits, the same as 20 email reveals.
Real monthly cost for 1, 3 and 5 seats
Here is the seat cost on list price, before add-ons and taxes. Annual billing saves about 24% on Basic and Professional; Organization is sold annually only. If you are asking what Apollo.io costs in practice, this is the floor.
| Seats | Basic (annual) | Professional (annual) | Professional (monthly) | Organization (annual) |
|---|---|---|---|---|
| 1 | $49/mo ($588/yr) | $79/mo ($948/yr) | $99/mo | Not available (3-seat minimum) |
| 3 | $147/mo ($1,764/yr) | $237/mo ($2,844/yr) | $297/mo | $357/mo ($4,284/yr) |
| 5 | $245/mo ($2,940/yr) | $395/mo ($4,740/yr) | $495/mo | $595/mo ($7,140/yr) |
A worked example: a 2-person outbound motion
Say two people each prospect 400 new contacts a month, need emails for all of them, and want phone numbers for the best 100. Per person that is 400 credits for emails plus 800 credits for phones, so 1,200 credits a month. Add some AI research and enrichment and call it 1,500.
- On Basic (2,500 credits per seat a month), both reps fit with room to spare. Cost: $98 a month on annual billing.
- If they double the phone numbers to 200 each, usage jumps to about 2,300 credits per rep. Still inside Basic, but one busy month or a dialer-heavy week tips you into add-on credits.
- If they need A/Z testing or unlimited daily sends, Professional at $158 a month (annual) is the real number.
For most 2 to 5 person teams, Apollo's realistic cost is $50 to $100 per seat per month, plus add-on credits if you lean on phone numbers or the dialer. That is still cheap compared with enterprise data tools, which usually sell annual contracts in the thousands.
Apollo review: data quality, deliverability, UX
Apollo says it has about 240 million contacts and 30 million companies. In practice, user reviews tend to land on the same points:
- Data quality: strong for US tech, SaaS and other well-documented industries; weaker for small local businesses, trades and non-English markets. Expect some bounced emails and outdated job titles, and verify before large sends.
- Deliverability: paid plans include a deliverability suite, email warmup and mailbox purchasing. That helps, but sending from Apollo at volume still needs proper domain setup. Free and Basic cap sends at 250 emails a day.
- UX: powerful and busy. Search, sequences, dialer, meetings, deals and workflows all live in one app. New users often need a week to get comfortable.
- Value: few tools give you a database, sequencing and a dialer at this price. That is why Apollo is the reference point in this category.
When Apollo is the right choice
Apollo wins on database size, built-in sequencing, the dialer and the Chrome extension. For high-volume outbound it is hard to beat on price per contact. Pick Apollo if:
- Your buyers are mostly companies with a clear online footprint (tech, SaaS, professional services, mid-market).
- You send cold email at volume and want list building, sequencing and tracking in one place.
- You make calls and want verified phone numbers and a dialer.
- You have, or will hire, someone whose job is outbound and who will live in the tool daily.
Lighter alternatives for small teams
If you do not run outbound every day, paying per seat for a full sales platform may be more than you need. A lighter setup is often enough: a short list of well-matched companies each week, a contact you can actually reach, and a good first email.
That is the job of Find leads, one of the 7 tools in the KissMySkills dashboard. Here is how it works, honestly:
- You describe your ideal customer in plain English (industry, location, size, buying signals, who to exclude), or ask your AI to write the profile with you.
- Your own AI assistant, Claude or ChatGPT connected through the KissMySkills MCP connector, searches the web for companies that match.
- The leads land in your KMS AI CRM. Duplicates are skipped by company domain.
- Each lead is enriched from the company's own public website: only contact details the company publishes itself, with a check that the email domain can receive mail.
- Your AI writes a personalised first email for each lead and saves it as a draft. Nothing is sent automatically; you review, copy or open each draft in your mail app.
What it does not do: there is no database of 240 million people, no personal mobile numbers or direct dials, no sequencing, no dialer and no intent data. If you need those, Apollo is the better buy. What you get instead is a small, well-matched list with no per-seat sequencing bill. The CRM is free for up to 300 deals and 1 user, and the KissMySkills All-Access subscription at $15 a month or $129 a year removes the limit and includes all 7 tools.
| Apollo (Basic) | KissMySkills Find leads | |
|---|---|---|
| Price | $49/seat/mo annual, $65 monthly | Free up to 300 deals; All-Access $15/mo |
| Data | Large B2B people and company database | Companies found on the open web, contacts they publish |
| Phone numbers | Yes, 8 credits each | Only numbers published on the company site |
| Sending | Sequences, warmup, dialer | Drafts only; you send from your own mailbox |
| Best for | Daily, high-volume outbound | Owners and small teams prospecting a few hours a week |
For a wider view, see our roundup of the best AI lead generation platforms in 2026, the step-by-step guide on how to use Claude for lead generation, and our AI lead generation agent guide.
FAQ
Is Apollo free?
Apollo has a free plan with 75 credits per seat per month, 2 sequences per team and up to 250 email sends a day. It is enough to learn the product and run a small test, but not for daily outbound. Paid plans start at $49 per seat per month on annual billing.
Is Apollo.io free to use for small businesses?
A small business can use Apollo.io free indefinitely, within the free plan's limits: 75 credits a month (an email costs 1 credit, a phone number 8), 25 records per selection and basic filters. Most teams that prospect weekly end up on Basic or Professional.
How much does Apollo cost per month?
As of October 2026: Basic is $49 per seat per month billed annually or $65 monthly, Professional is $79 annually or $99 monthly, and Organization is $119 per seat per month, annual only, with a 3-seat minimum. Add-on credits and add-ons such as the Advanced Dialer cost extra.
Do Apollo credits roll over?
No. Plan credits and purchased add-on credits expire at the end of each billing cycle. Add-on credits also renew automatically each cycle until you remove them.
How to find B2B leads?
Start with a one-paragraph ideal customer profile, then pick a source that matches your volume: a contact database such as Apollo for daily outbound, or an AI lead finder such as KissMySkills Find leads that searches the web for matching companies and saves them with first-email drafts. Whatever the source, verify contacts and personalise the first message.
Summary
Apollo pricing is simple on the surface ($0, $49, $79, $119 per seat per month on annual billing) and more complex underneath, because credits are the real price. Emails are cheap, phone numbers are 8 times more, and nothing rolls over. For teams that run outbound every day, Apollo is still one of the best values in sales data. If you only need a well-matched list and good first emails each week, describe your ideal customer and let Find leads build a list with outreach drafts. Try it free.
