ChatGPT & Claude prompts for marketers
Ten prompts for the work marketers actually ship every week: positioning, campaign briefs, landing pages, email sequences, ad copy, content calendars. Free to copy. Below, the copywriting skills and libraries that do it with your brand voice baked in.
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10 prompts, copy and paste
Replace the [brackets] with your details and paste the whole thing as one message. Works in ChatGPT, Claude, Gemini and Copilot.
1. Positioning statementProduct: [describe]. Audience: [describe]. Alternatives they use today: [list]. Write a positioning statement (for / who / our product is / that / unlike / we) and 3 one-line versions for a homepage.
2. Campaign briefGoal: [metric and target]. Audience: [segment]. Budget: [range]. Channels available: [list]. Write a campaign brief: insight, big idea, key message, channel plan with role of each, KPIs, timeline, risks.
3. Landing page copyWrite landing page copy for [offer] aimed at [audience]: headline, subheadline, 3 benefit blocks with proof placeholders, objection section, FAQ (5), CTA. Match this tone: [paste sample].
4. Email nurture sequenceDesign a 5-email sequence for [lead type] who downloaded [asset]. For each: goal, subject line, preview text, body under 120 words, CTA. Vary the angle: value, story, proof, objection, offer.
5. Ad copy variantsWrite 6 ad variants for [product] on [platform] within character limits: 3 pain-led, 3 outcome-led. Each with headline, primary text, CTA. Then rank them by expected CTR and explain.
6. Content calendarBuild a 4-week content calendar for [brand] on [channels]: 3 pillars, post per slot with format, hook, CTA and which funnel stage it serves. Reuse one core idea per week across formats.
7. Competitor messaging teardownHere is competitor copy [paste]. Extract their positioning, promises, proof, target segment and tone. Then list 5 gaps we could own and write one headline for each.
8. Webinar or launch planPlan a launch for [product/feature] on [date]: pre-launch, launch day, post-launch tasks by channel, owner placeholders, assets needed, success metrics.
9. Case study from an interviewFrom these customer interview notes [paste], write a 500-word case study: situation, challenge, solution, results with numbers, quote. Add 3 pull-quote candidates and a LinkedIn post version.
10. Monthly marketing reportNumbers and notes: [paste]. Write a monthly report for leadership: headline results vs target, what worked and why, what did not, next month's bets, budget ask.
Which task, which tool
| Task | Free prompt or paid skill |
|---|---|
| Positioning, messaging | Prompt 1 and 7, or Olivia - Copywriter |
| Ads on Meta / Google / LinkedIn | Prompt 5, or Leo - Ad Copywriter, AI Ad Copy Generator |
| Landing pages, conversion copy | Prompt 3, or Jake - Conversion Copywriter |
| Email sequences | Prompt 4, or Bex - Sales Email Copywriter |
| Editing and brand voice | Leocadia - Line & Copy Editor |
| Full marketing team | Marketing Agent Bundle |
Skills and agents for this role
A skill installs once and keeps the role's checklists, formats and judgement in every chat. Agents go further and run multi-step work from a brief.
Olivia - Copywriter
Web, email and social copy in your voice, with a brand-voice intake.
$29Buy
Jake - Conversion Copywriter
Landing pages and funnels built around one objection at a time.
$29Buy
Leo - Ad Copywriter
Platform-specific ad copy with variant testing plans.
$29Buy
Bex - Sales Email Copywriter
Cold, nurture and re-engagement sequences that read like a human wrote them.
$29Buy
Leocadia - Line & Copy Editor
Tightens any draft, keeps your voice, flags weak claims.
$29Buy
Cecil - AI Ad Copy Agent
Agent that plans, writes and iterates ad sets from a brief.
$32Buy
AI Ad Copy Generator
Quick ad variants for any platform from a product blurb.
$9Buy
AI Facebook Ad Copy Generator
Meta-specific primary text, headlines and descriptions.
$9Buy
Go deeper
Prompt library
Sales & Marketing Prompt Library
17 prompts: sales scripts, objection handling, prospecting, listings, ads and campaign copy.
Bundle
Marketing Agent Bundle - 5 AI Marketing Agents
Five marketing agents covering content, ads, SEO, email and analytics.
FAQ
Prompt or skill: what is the difference?
A prompt is one message for one task. A skill is a file you install once that gives the AI a role, rules and output formats, so you stop re-explaining context. More on how skills work.
Do the skills work in ChatGPT?
Yes. Paste the file into a custom GPT's instructions, or into a Claude Project, or a Gemini Gem. Claude Code users drop it into the skills folder.
Refunds?
30-day money-back, no questions asked.
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