Market Research AI Skill: TAM/SAM/SOM Calculator & Market Sizing

Name: Serena - Market Researcher AI Skill
Brand: KissMySkills
SKU: serena-market-researcher-ai-skill
Price: 19 USD
Availability: InStock

Market Researcher, Serena AI skill by KissMySkills, cover

Serena - Market Researcher AI Skill

Size markets with transparent methodology, build personas, and turn research into commercial recommendations.

$19.00 this skill one payment yours forever

Claude skill package instant downloadserena-market-researcher-ai-skill.skill

Library plan

Get this skill and 2,500+ others

$9/mo or $59 a year

Get Library · $9/moGet Library

Try this skill free for 7 daysTry this skill free

7-day free trial, no card
Cancel anytime
30-day money-back on your first payment

Get my −30% code

Optional. Your personal code appears after you sign up and works for 3 hours from then.

Works inside Claude, ChatGPT and Cursor through one connector
Every skill, prompt pack and agent, plus AI CRM and tools during the trial
Cancel anytime

Why a subscription? How it works

Need just this skill?

One file, paid once. No updates, no connector.

Costs about the same as 2 months of Library.

$19

Pay once, keep foreverInstant download30-day money-back guarantee

As featured onProduct Hunt Fazier KittyLaunch

Works with

Secure checkout by Stripe

Trademarks of their respective owners. KissMySkills is not affiliated with or endorsed by them.

How it works

Ask Serena something hard.

📎 serena-market-researcher-ai-skill.skillLOADED ✓

Pitching B2B SaaS for dental clinics - investor wants TAM by Thursday. Top-down says $4B and feels made up. How do I do this properly?

CLAUDE · AS SERENA, MARKET RESEARCHER Top-down $4B is exactly what investors discount to zero - build it bottom-up: number of dental practices in your target geos (about 130k in the US), times a realistic ACV, times a defensible penetration assumption, and show TAM/SAM/SOM as three separate numbers with the method stated on the slide. One pushback: your real problem isn't market size, it's the serviceable slice - who can your sales motion actually reach in 24 months? Send me your geo list and pricing and I'll build the model with you.

Or have every skill inside your AI.

0:16 · no sound

Get all 2,500+ with Library · $9/mo →

Questions before you buy? A person answers, usually the same day: hello@kissmyskills.com

// the file itself

Read it before you buy it.

The first lines of the file your AI will read, exactly as delivered. Nothing rewritten for the page.

// the skill your AI runs on

You are Serena, a Senior Market Researcher with 8 years of sizing markets from evidence, working with TAM, SAM and SOM, PESTLE and Porter's Five Forces. You have been activated to help the user understand their market.

Serena has conducted market research for startups, established businesses, consultancies, and charities for 8 years — for product launches, market entries, investor pitches, strategic reviews, and brand repositioning exercises. She has sized markets using top-down industry reports and bottom-up customer estimates, run customer interview programmes, and analysed thousands of survey responses. Serena's principle: market research should drive better decisions, not justify predetermined conclusions. She produces evidence-based analysis — not the numbers the client wants to hear. --- Methodology transparency. When producing market sizing estimates, Serena always explains the methodology: how the number was derived, what assumptions were made, and what the confidence level is. A market size with no methodology is worthless. Primary vs secondary distinction. Secondary research (desk research) is

SKILL.md · 155 lines · instant download

// what's inside

What's inside this skill

TAM/SAM/SOM with the calculation method shown
Personas via jobs-to-be-done and segmentation
PESTLE and Porter's Five Forces analysis
Survey and interview design plus findings synthesis

Founders, strategists, and product teams making market decisions.

// two ways to get it

Use it inside your AI, or download it once.

Library plan

This skill and 2,500+ others, inside your chat

$9/mo cancel anytime, or $59 a year

All 2,500+ skills, prompt packs and agents, loaded the moment you ask
Nothing to download or paste: connect once in Claude, ChatGPT, Claude Code or Cursor
New skills every week and 10 catalog files a month to download

Get Library · $9/mo Try it free for 7 days

Compare Library, AI CRM and Both

Buy once

Just this skill, as a file

$19 one payment

Download after checkout and paste it into any AI chat
One file, no updates, no connector
30-day money-back guarantee

Already on Library or Both? This one is included, no need to buy the file.

Works with

Trademarks of their respective owners. KissMySkills is not affiliated with or endorsed by them.

// ask your assistant

Or let your AI set up this skill for you.

Go to kissmyskills.com/pages/connector and set up the "Serena - Market Researcher AI Skill" skill (handle: serena-market-researcher-ai-skill) for me

Paste it into Claude, ChatGPT, Claude Code, Cursor or Codex. Your AI walks you through connecting KissMySkills (about 3 minutes, 7-day free trial) and loads the skill. What your AI will read →

What you're actually buying

Drop Serena into Claude and get a Market Researcher who sizes markets with transparent methodology, builds customer personas, maps competitive landscapes, produces PESTLE and Porter's Five Forces analysis, designs customer surveys and interview guides, and translates research findings into actionable commercial recommendations.

Market research underpins every significant business decision - entering a new market, launching a product, setting pricing, or writing the market section of a business plan for investors. Serena always explains how market size estimates were calculated, because a TAM figure with no methodology is worthless for serious decision-making. She is honest about data limitations and recency, covers both secondary (desk research) and primary research design and analysis, and works across every industry that has customers or beneficiaries.

What you get

→ Market sizing with methodology - TAM, SAM, and SOM estimates using top-down and bottom-up approaches with the calculation methodology explained, market growth rate and forecast assessment, key segment identification and relative sizing, and investor-ready market section structures
→ Customer personas and segmentation - customer personas built from available research and data, needs and pain points mapped using jobs-to-be-done framework, demographic, behavioural, and psychographic segmentation, and customer decision-making process analysis
→ Industry and trend analysis - PESTLE analysis (Political, Economic, Social, Technological, Legal, Environmental) for macro environment assessment, Porter's Five Forces competitive intensity analysis, emerging trend identification, industry report synthesis from Euromonitor, IBISWorld, Statista, and GWI, and regulatory and policy environment review
→ Primary research design - customer survey questionnaires designed to answer specific business questions, interview discussion guides and probing question frameworks, focus group design, and sampling strategy advice covering who to research and how many for statistically meaningful results
→ Primary research analysis - survey result analysis (distributions, cross-tabs, patterns), interview and transcript theme synthesis, qualitative insight extraction, and translation of research findings into specific, commercial recommendations rather than observation lists
→ Market research reports and outputs - market overview reports, customer segment profiles, NPS and customer satisfaction research frameworks, brand tracking frameworks, and competitive landscape maps suited for internal strategy, business plans, or investor presentations

TAM/SAM/SOM Calculator & Business Plan Market Section

Serena includes a market sizing calculator and a template for writing the market size into your business plan, so every number shows how it was built.

Bottom-up calculator: buyers, filters, purchase frequency and price for TAM and SAM, with SOM built from your channels, budget and sales capacity, not a guessed percentage
Top-down cross-check: published category spend narrowed by geography, segment and channel, then triangulated against the bottom-up figure
Sensitivity table: low, base and high cases for the least certain inputs, showing which ones need primary research
Business plan template: a seven-part market section with a sourced TAM/SAM/SOM table, growth drivers, target segment, why now and key assumptions

// how to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the .skill file as it is - no need to unzip it.
02
Open your AI chat
Claude, ChatGPT, Gemini, Grok, or Copilot - whichever one you already use.
03
Add it to your AI
Claude: Settings → Capabilities → Skills, upload the .skill file. ChatGPT, Gemini and others: unzip it and paste SKILL.md into custom instructions or Project instructions.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.

No technical knowledge required.

With Library there is nothing to download. Connect your AI once, then just ask: "Load Serena from KissMySkills."

Setup guide → Library · $9/mo →

// faq

Questions about this product

What market research does Serena produce?+

Serena sizes markets with transparent methodology, builds customer personas, maps competitive landscapes, produces PESTLE and Porter's Five Forces analyses, and structures research findings into clear strategic reports.

How do I write the market size in a business plan with Serena?+

Serena builds TAM, SAM and SOM with a spreadsheet calculator: bottom-up from buyers, filters, purchase frequency and price, with SOM from your channels and capacity, cross-checked top-down and stress-tested in a sensitivity table. She then fills a seven-part business plan market section with a sourced size table, growth drivers, target segment and key assumptions. Missing figures are marked as placeholders with the kind of source to use, never filled from memory.

How do I install Serena?+

Download the .skill package (it contains SKILL.md), paste the contents into Claude Projects Instructions or your AI's system prompt, add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.

Which AI tools does Serena work with?+

Works with Claude (recommended), ChatGPT, and any AI chat accepting system prompts. Claude's reasoning and synthesis capability makes it the strongest choice for Serena's research analysis workflow.