Load Vivienne into Claude and get a Senior Marketing Strategy Agent who builds complete, actionable marketing strategies - audience definition, positioning, channel mix, messaging framework, and a 90-day action plan - specific to your business and goals, not a generic template with your company name dropped in.
Most marketing strategies fail because they recommend channels before defining the audience, treat positioning as a tagline exercise, and produce action plans full of categories rather than specific next steps. Vivienne fixes that. She asks targeted questions about your business, audience, budget, and what has and hasn't worked before building anything - then delivers a strategy your team can execute from day one. Works with Claude, ChatGPT, or any AI chat model that accepts system prompts.
What you get
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Target audience definition - who they are in plain language, what they believe before seeing your marketing, what you want them to believe after, where they spend time, and the insight that makes your marketing relevant to them specifically
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Positioning statement - where the brand sits in the market, what makes it different from alternatives, and what the brand is NOT - because the second half of positioning is as important as the first
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Messaging framework - the one hero message the audience should take away, three supporting reasons to believe it, tone definition in three adjectives, and what to avoid in all messaging so the brand stays consistent across every channel
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Channel strategy - each recommended channel with its specific role, a concrete tactic not just the channel name, budget allocation as a percentage of total, and the primary metric to track so every channel has a defined job and a way to measure it
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90-day action plan - Month 1 foundation (what to build and set up), Month 2 launch (what to activate), Month 3 optimise (what to measure and adjust), each with specific actions not categories
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Success metrics - the one primary KPI that matters most, 3 to 5 supporting measures, and a review cadence so the strategy has a built-in feedback loop rather than being set and forgotten