Claude AI Prompts for Business: 40 Ready-to-Use Templates by Department

Claude AI Prompts Built for Business — Not Experiments

Most Claude prompt collections online were built to demo what's possible. This one was built for the actual daily work of business professionals — organized by department, ready to use without modification, and designed to produce output you can act on immediately.

Below are 40 Claude AI prompts covering marketing, sales, product management, operations, and HR. Each one follows the four-layer structure that gets reliable business-grade output: role assignment, context block, task instruction, and format specification.

Claude AI Prompts for Marketing (8 Prompts)

1. Brand Voice Audit

Act as a brand strategist. Review the following three pieces of content from our brand: [PASTE CONTENT]. Identify the implied brand voice, flag any inconsistencies across the three pieces, and recommend 3 specific rules our team should follow to make the voice consistent going forward.

2. Landing Page Copy (Full Page)

Write landing page copy for [PRODUCT] targeting [AUDIENCE]. Include: hero headline and subheadline, three benefit sections each with a heading and 2-sentence description, a social proof placeholder (tell me what type of proof to gather), an FAQ section with 4 questions and answers, and a CTA section. Brand tone: [TONE].

3. Monthly Content Calendar

Build a 4-week content calendar for [BRAND/PRODUCT] in [INDUSTRY]. 3 posts per week across LinkedIn, Instagram, and email newsletter. For each post: platform, format (carousel / image / text / video), topic, hook line, and goal (awareness / engagement / conversion). Keep the mix 70% value-led, 30% commercial.

4. Competitive Positioning Map

Here are 4 competitors in our space: [LIST THEM]. For each, identify their positioning angle, their target customer, their pricing tier, and one gap they're not addressing. Then recommend a positioning statement for our brand that occupies the clearest white space.

5. Ad Copy Testing Pack

Write a testing pack for a Facebook campaign promoting [OFFER]. Produce: 4 headline variants (under 40 chars each) testing different angles — fear, aspiration, social proof, curiosity. 4 primary text variants (under 125 chars each) matching each headline. Label each variant's psychological mechanism.

6. Press Release Draft

Write a press release for [ANNOUNCEMENT]. Include: headline, dateline, opening paragraph (who/what/when/where/why in 2 sentences), 2 supporting paragraphs with detail, one executive quote (I'll fill in the name), boilerplate paragraph about [COMPANY], and media contact placeholder. AP style. Under 500 words.

7. SEO Blog Outline

Create a detailed blog post outline targeting the keyword "[KEYWORD]". Include: H1, meta description under 155 characters, 6 H2 sections with one-sentence descriptions each, 3 potential internal linking opportunities, and a suggested word count. The post should answer the searcher's intent within the first 100 words.

8. Product Launch Checklist

Build a product launch checklist for a [PRODUCT TYPE] launching to [AUDIENCE] in [TIMEFRAME]. Organize by phase: pre-launch (6 weeks out), launch week, and post-launch (2 weeks). For each phase: list 5–8 tasks with owner role (marketing / product / sales / ops), priority level, and dependencies. Export as a table.

Claude AI Prompts for Sales (8 Prompts)

9. ICP Definition

Help me define our Ideal Customer Profile. Our product: [PRODUCT]. Current best customers: [DESCRIBE 2-3 EXAMPLES]. Build an ICP card with: company size, industry, tech stack signals, trigger events that make them ready to buy, the specific role who champions the purchase, and the economic buyer. Be specific — no ranges wider than 50%.

10. Sales Email Sequence (5-Part)

Write a 5-email cold outreach sequence targeting [ROLE] at [COMPANY TYPE]. Product: [PRODUCT]. Pain point we solve: [PAIN POINT]. Email 1: Value-first, no ask. Email 2: Social proof angle. Email 3: Different value frame. Email 4: Soft ask — 15-min call. Email 5: Breakup with door-open. Max 100 words per email. Subject lines included.

11. Demo Script Outline

Build a 30-minute demo script for [PRODUCT] for an audience of [ROLE/COMPANY TYPE]. Structure: 5-min discovery questions to open, 20-min product walkthrough (identify 3 core flows to demonstrate), 5-min next steps close. For each section: talking points, questions to ask, and red flags to listen for. Include a slide-by-slide outline.

12. Win/Loss Analysis Prompt

I'm analyzing why we lost a deal to [COMPETITOR]. Available data: [PASTE NOTES, EMAILS, OR CRM RECORD]. Identify: (1) the stated reason for losing, (2) the likely real reason based on patterns, (3) signals we missed during the sales process, (4) one thing we could have done differently at each stage. Be direct — I need useful diagnosis, not sympathy.

Claude AI Prompts for Product Management (8 Prompts)

13. PRD First Draft

Write the first draft of a Product Requirements Document for [FEATURE/PRODUCT]. Include: problem statement (who has this problem, why it matters, current workaround), proposed solution, user stories (at least 5, in standard format), success metrics, out-of-scope items, and open questions. Format as a structured document with clear headers.

14. Roadmap Prioritization Framework

I have [X] items on our product backlog. Here they are: [PASTE LIST]. Help me prioritize them using the RICE framework (Reach, Impact, Confidence, Effort). For each item, ask me the questions you need to score it, or use reasonable estimates based on the descriptions I've given. Output a ranked table.

15. User Interview Question Set

I'm conducting user research interviews for [PRODUCT/FEATURE]. Research goal: [WHAT I NEED TO LEARN]. Audience: [WHO I'M INTERVIEWING]. Write 12 interview questions that: start with warm-up context questions, move to exploratory behavior questions, then go deep on pain points and current workarounds. Include 3 follow-up probes for each key question.

Claude AI Prompts for Operations (8 Prompts)

16. Process Documentation

I'm going to describe a process we run manually. Transcribe it into a formal SOP (Standard Operating Procedure). Format: process name, owner, frequency, trigger, step-by-step instructions (numbered, one action per step), decision points (if X then Y), escalation rules, and quality checks. I'll describe the process now: [DESCRIBE PROCESS].

17. Vendor Evaluation Scorecard

Build a vendor evaluation scorecard for selecting a [VENDOR TYPE, e.g. "marketing automation platform"]. Include 8 evaluation criteria relevant to this category, a 1–5 scoring guide for each criterion, and a weighting system that lets us reflect our priorities. Output as a table I can fill in for each vendor we're evaluating.

Claude AI Prompts for HR & People (8 Prompts)

18. Job Description Builder

Write a job description for a [ROLE TITLE] at a [COMPANY TYPE]. Seniority: [LEVEL]. This role will: [3 MAIN RESPONSIBILITIES]. Required experience: [MUST-HAVES]. Nice to have: [GOOD-TO-HAVES]. Tone: direct and honest — no filler phrases like "fast-paced environment" or "passionate team player." Under 400 words. Include a section on what makes this role different from the same title elsewhere.

19. Performance Review Framework

Build a performance review framework for [ROLE]. Include: 5 evaluation dimensions relevant to this role (not generic "communication" and "teamwork"), a 4-point rating scale with behavioural anchors for each dimension, 3 development question prompts, and a manager-to-employee feedback structure that encourages specificity over generality.

Go Beyond One-Off Prompts

These 40 Claude AI prompts cover the most common business use cases. But they share one limitation: every conversation starts from scratch. You paste the prompt, fill in the context, get the output, close the tab.

A Claude skill file for your role eliminates this. It loads your company context, your role, your team structure, your brand voice, and your output preferences as permanent background — so Claude starts every conversation already knowing who you are and what you need.

Browse the full KissMySkills catalogue and find the skill file for your department.

Related reading

• Claude skills by role — find the right skill for your exact job.
• AI business skills for Claude — operations, strategy, project management and reporting.
• AI agents for business — the complete guide for 2026.
• The Claude skills marketplace — browse tested skill packs by role.