The best Claude skills for SEO are the ones that work from your own data: a Search Console export, a crawl, a list of URLs. Generic "write me an SEO article" prompts produce generic pages. Below are 12 skills from the KissMySkills catalog, grouped by the job they do (strategy, technical, content, local, platform), with what each one is for and a prompt you can paste today. If you only take one, take Serge, the SEO specialist that covers keyword clusters, audits and briefs in one file.
What makes a Claude skill good for SEO?
A skill is a file of instructions Claude loads before it answers: a role, a method, rules it must follow and the output format. For SEO, three things separate a useful skill from a long prompt:
- It asks for evidence first. A good SEO skill asks for your Search Console export, crawl or keyword list before it recommends anything. If it starts giving advice without data, it is guessing.
- It ranks the work. An audit with 140 equal findings is useless. You want a short list ordered by traffic at stake and effort.
- It knows where its knowledge ends. Claude cannot see live rankings or search volumes on its own. A good skill says so and tells you which export to bring.
Which skill for which SEO job?
| Job | Skill | Price (one file) |
|---|---|---|
| All-round SEO lead: clusters, audits, briefs | Serge - SEO Specialist AI Skill | $19 |
| Search Console analysis | AI Skill for Google Search Console | $19 |
| Refreshing pages that lost traffic | Valerian - SEO Content Audit & Refresh Specialist AI Skill | $19 |
| Full technical audit | Robert - AI Technical SEO Agent | $39 |
| Core Web Vitals | Clementine - Core Web Vitals & Site Speed Optimizer AI Skill | $19 |
| Content strategy and topic clusters | Janet - AI SEO Content Strategy Agent | $39 |
| Writing the page | James - SEO Writer AI Skill | $19 |
| Titles and meta descriptions in bulk | AI Meta Description Generator | $19 |
| Competitor content gaps | Willibald - AI SEO Competitor & Content Gap Agent | $39 |
| Comparison and alternatives pages | Berenike - Comparison & Alternatives Page Writer AI Skill | $19 |
| Local SEO and Google Business Profile | Stanley - AI Local SEO Agent, Google Business Profile Manager | $39 / $19 |
| WordPress-specific SEO | Wanda - WordPress SEO Specialist AI Skill | $19 |
$19 one-time file · or included in Library, $9/mo
Serge works like a senior SEO who has seen your data: keyword clusters, technical audits, content briefs and competitor gaps, with every recommendation framed as traffic at stake and fix priority. Load him first, then add specialists where you need depth.
Get Serge →Strategy and analysis skills
1. Serge - SEO Specialist AI Skill ($19)
What it does: Turns a keyword export or Search Console data into clusters, maps clusters to existing URLs and writes briefs for the gaps. Also runs a first-pass technical review from a crawl export.
Use it when: you need one SEO generalist rather than five specialists, or you are a marketer who also owns SEO.
2. AI Skill for Google Search Console ($19)
What it does: Reads Performance exports and finds CTR gaps, striking-distance queries and cannibalization, and triages Page indexing reasons by URL pattern.
Use it when: Search Console shows a problem (a drop, a spike in excluded pages) and you need to know which pages and why.
3. Valerian - SEO Content Audit & Refresh Specialist AI Skill ($19)
What it does: Runs a content audit on pages you already have: finds decaying pages, separates real decay from seasonality and decides refresh, merge, redirect or leave.
Use it when: traffic is sliding on old posts and you do not know which ones are worth fixing.
4. Willibald - AI SEO Competitor & Content Gap Agent ($39)
What it does: Works out who your real search competitors are from the data, then turns a gap export into about twenty ranked decisions instead of thousands of rows.
Use it when: you have an Ahrefs or Semrush gap export nobody has opened.
Technical SEO skills
5. Robert - AI Technical SEO Agent ($39)
What it does: A full technical audit: crawlability, indexing, canonicals, redirect chains, structured data, Core Web Vitals, delivered as a prioritised fix list.
Use it when: a migration, a traffic drop with no content change, or a new site you have inherited.
6. Clementine - Core Web Vitals & Site Speed Optimizer AI Skill ($19)
What it does: Diagnoses Core Web Vitals from PageSpeed Insights, Lighthouse, CrUX or Search Console data, and separates field data from lab data before suggesting fixes.
Use it when: Search Console flags poor LCP, INP or CLS and your developer asks which pages and what exactly to change.
Content skills
7. Janet - AI SEO Content Strategy Agent ($39)
What it does: Builds a content strategy grounded in demand: topic cluster architecture, gap analysis, a 90-day calendar and page-level briefs.
Use it when: you are planning a quarter of content and want each piece to have a reason to exist.
8. James - SEO Writer AI Skill ($19)
What it does: Writes the page itself: search-intent matched structure, E-E-A-T signals, and copy people actually finish reading.
Use it when: the brief exists and you need a draft that does not read like an AI wrote it.
9. AI Meta Description Generator ($19)
What it does: Fixes titles and meta descriptions across a whole site in one pass: flags missing, duplicate, truncated and off-intent tags and rewrites them.
Use it when: you have hundreds of pages with empty or duplicate meta tags.
10. Berenike - Comparison & Alternatives Page Writer AI Skill ($19)
What it does: Writes X vs Y, alternatives and switching pages, checking intent first and building a fact sheet where every competitor claim has a source.
Use it when: you need comparison pages that are fair enough to rank and specific enough to convert.
Local and platform-specific skills
11. Stanley - AI Local SEO Agent ($39)
What it does: Local SEO: Google Business Profile optimisation, citations, review acquisition and local content plans. Pair with Google Business Profile Manager ($19) for the weekly GBP routine.
Use it when: you run a business with a physical location or a service area.
12. Wanda - WordPress SEO Specialist AI Skill ($19)
What it does: WordPress-native SEO answers: which Yoast or Rank Math setting to change, plugin conflicts, WooCommerce SEO, with exact admin paths.
Use it when: your site runs on WordPress and generic advice keeps ending in "ask your developer".
On Shopify, Wix or Webflow instead? The same catalog has Suki for e-commerce SEO and platform skills listed in our SEO specialist collection.
$59 one-time file · or included in Library, $9/mo
Seven SEO tools in one download: strategy, a content audit and refresh specialist, technical fixes and pages that win clicks. Cheaper than buying the pieces separately if you need most of them.
See the SEO Specialist Kit →How do you get better SEO output from any of these skills?
- Bring exports, not descriptions. "Our traffic dropped" gets a checklist. A Search Console CSV gets an answer.
- Ask for a ranked list with a cap. "Top 10, ranked by traffic at stake" stops Claude from listing everything it can think of.
- Ban invented numbers. Add "do not invent search volumes or rankings" to every prompt. Claude has no live access to Google data unless you give it.
- Keep the site context in one place. Put your domain, CMS, audience and what you sell in a Claude Project or at the top of the chat once, instead of repeating it.
- Verify before you ship. Check any recommended redirect, canonical or noindex in a staging copy first. One wrong noindex can cost more than the audit saved.
Where do these skills fall short?
- No live data. Claude does not see your rankings, backlinks or search volumes unless you paste an export or connect a tool that provides them.
- Volumes and difficulty scores are guesses without a keyword tool export. Treat any number Claude produces on its own as a placeholder.
- It cannot test. It will tell you what is likely to fix an INP problem; your developer still has to measure it.
- Link building is a people job. A skill can find targets and draft outreach. It cannot earn the link.
Want all 12 without buying 12 files?
Buying files one by one makes sense for one or two specialists. Past that, Library is cheaper: every one of the 2,500+ skills, prompt packs and agents, loaded inside Claude, ChatGPT, Claude Code, Codex or Cursor through one connector, for $9 a month or $59 a year. You ask for a specialist by name in the chat you already use, and subscribers get updated versions automatically. There is a free trial, no card needed.
How do you install an SEO skill in Claude?
Two ways. With a single file: download it, then in the Claude app open the Skills settings and upload it (step by step in our install guide); in ChatGPT or Gemini, paste the file contents into custom instructions. With Library: connect KissMySkills to Claude once through the connector, then write "Serge, check this Search Console export" in any chat and the skill loads when the task needs it.
In summary:
One SEO lead who covers most jobs: Serge ($19). Search Console problems: the GSC skill ($19). Technical audit: Robert ($39). Content that already exists and is decaying: Valerian ($19). Bulk meta tags: the Meta Description Generator ($19). All of them, plus the rest of the catalog: Library at $9 a month. Free SEO tools without an account are on our AI SEO tools page.
Serge - SEO Specialist AI Skill
Keyword clusters, technical audits, content briefs and competitor gaps, with every recommendation framed as traffic at stake and fix priority.
Or get it with every other skill: Library, $9/mo, free trial
KissMySkills is a marketplace of 2,500+ AI skills, agents, prompt packs & free tools for Claude, ChatGPT & any AI chat. 30-day money-back guarantee.
