// the KissMySkills blog
Guides for working with AI
How to get real work out of Claude, ChatGPT and AI agents: skills and prompts that work, tool comparisons, and how to run a CRM, SEO and dashboards with your AI. New posts every week.

AI-Based Marketing Automation: How Machine Learning Changes What You Can Automate
Rules-based marketing automation can only automate what you can fully specify in advance — a ceiling most teams hit around their 15th rule. AI-based marketing automation removes that ceil...

Digital Marketing Strategies with AI and Analytics: The Modern Playbook
The modern digital marketing playbook has three new foundations: AI-augmented content production, intelligent automation that adapts rather than follows rules, and analytics that drive sp...

AI Marketing for Beginners: A 30-Day Roadmap That Actually Sticks
Most beginners quit AI marketing in week one, because the first attempt had no role, no context and no format, and the generic answer confirmed the wrong conclusion. Here is a four-week p...

Automated Copywriting Software: The 8 Best Tools That Write Better Than Interns
Automated copywriting software in 2026 genuinely outperforms junior copywriter first drafts on standard marketing formats. Eight tools reviewed honestly — from Claude at the quality end t...

Predictive Marketing AI: How to Use Machine Learning to Forecast Campaign Performance
Predictive marketing AI tells you what will happen before you spend the budget. This guide covers the four inputs ML models use to forecast campaign performance, three practical implement...

Marketing AI Machine Learning: How to Move from Reporting to Prediction
Most marketing teams are stuck at descriptive analytics — reporting what happened last month. Machine learning moves you to predicting what will happen next. This guide covers the four-le...

AI Marketing Cloud: What Enterprise Brands Should Know in 2026
An AI marketing cloud centralises marketing data, execution, and AI intelligence across channels — but the term gets applied loosely enough that enterprise buyers need a precise definitio...

AI for Affiliate Marketing: Tools and Strategies to Scale Passive Revenue
Affiliate marketers adopted AI faster than most categories because the ROI is immediate and measurable. This guide covers the three affiliate marketing functions AI improves most — conten...

Mailchimp AI Features: What's Available in 2026 and How to Use Them
Mailchimp has AI features that most of its 13 million users are still not using. This honest 2026 guide covers every Mailchimp AI feature — Send Time Optimisation, Subject Line Helper, In...

AI for Email Marketing: How to Personalize Every Email at Scale
Personalised emails perform 6x better — but most teams still can't achieve it at scale because production is the bottleneck. AI for email automation removes that bottleneck completely. Th...

Anyword AI Review: Is This Copywriting Platform Worth the Price in 2026?
Anyword's predictive performance scoring differentiates it from generic AI copy tools — but it is a specialised tool for a specific use case, not a general-purpose marketing AI. This hone...

Phrasee Competitors: 8 AI Language Optimization Tools Compared
Phrasee's enterprise pricing and email-forward focus make it the right fit for some teams and the wrong fit for many others. These eight Phrasee alternatives cover the full range — from d...

Conversation Intelligence Software for Marketing: Turn Every Call Into Data
Sales conversations contain the most accurate customer intelligence in your organisation — and conversation intelligence software captures it automatically. This guide covers what it does...

Datorama AI: What Salesforce's Marketing Analytics Platform Can Do in 2026
Datorama AI (now Salesforce Marketing Analytics) offers cross-channel data harmonisation, Einstein AI anomaly detection, and automated insight generation. This honest 2026 review covers e...

Machine Learning Content Marketing: How Algorithms Make Your Content Strategy Smarter
Machine learning finds content patterns that intuition misses — predicting post performance before commissioning, clustering topics for authority, surfacing the content signals that conve...