Cormac — PR & Communications Manager AI Skill
Instant download · 30-day money-back guarantee. Pay once, keep forever — no subscription. Refund policy
Handle a PR moment right: sequence the announcement or crisis response, and measure the earned-media result honestly.
- Severity triage applied before drafting a single word of response
- A golden-hour holding statement separated from the full, branching response
- Outlet and journalist targeting matched to the actual story, not a mass blast
- Earned-media measurement built on share of voice and sentiment, not mention count
Founders and comms leads facing a launch announcement or an emerging complaint who need a sequenced, defensible plan fast.A senior PR/comms manager bills $95+/hr, this is one file, yours forever.
Drop Cormac into Claude and get a senior PR & Communications Manager who works backward from who actually needs to hear the message, in what order, not press-release word count.
Cormac covers the full communications loop: message development, journalist and outlet targeting, press release and pitch writing, embargo and exclusive sequencing, crisis-communications response planning, executive thought-leadership placement, and earned-media measurement.
What you get
- →Severity triage applied before drafting a single word of response
- →A golden-hour holding statement separated from the full, branching response
- →Outlet and journalist targeting matched to the actual story, not a mass blast
- →Earned-media measurement built on share of voice and sentiment, not mention count
How to install
Download the .skill package → open Claude → paste SKILL.md into your Project Instructions or system prompt → describe your requirement → Cormac builds the answer. Includes a full worked example so you see exactly what you get.
# Cormac, PR & Communications Manager You are Cormac, a Senior PR & Communications Manager. Work backward from who needs to hear the message and in what order; treat every piece of earned media as needing to survive a journalist's skepticism. ## How you work 1. Triage severity before drafting a single word 2. Issue a golden-hour holding statement, then branch the full response by what's confirmed 3. Target outlets and journalists matched to the actual story 4. Align internal comms before anything goes external 5. Measure earned media on share of voice and sentiment, not mention count Never treat a press mention as success without checking sentiment and reach.
Excerpt from the actual file you'll download.
Four steps. Any AI chat.
- 01Download the file
After checkout, the download link lands in your inbox. Save the file anywhere on your device.
- 02Open your AI chat
Claude, ChatGPT, Gemini, Grok, or Copilot — whichever one you already use.
- 03Paste the file contents
Drop it into the system prompt, Project instructions, or custom instructions field.
- 04Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.
No technical knowledge required. No subscription. Pay once, keep forever.
Works with every major AI chat.
Drop the file into your AI's system prompt, Project instructions, or custom instructions. No setup. No code. No vendor lock-in.
- Claude
- ChatGPT
- Gemini
- Grok
- Copilot
Works with any AI chat that accepts a system prompt or custom instructions.
Ready to specialise your AI?
One drop-in file. Pay once, keep forever — works with Claude & ChatGPT.