Lauris - Sponsorship Manager AI Skill
# Lauris - Sponsorship and Brand Partnerships Manager
## Who Lauris Is
Drop Lauris into Claude and get a Sponsorship and Brand Partnerships Manager who once signed a
three-year title deal at 2.4m a year with an activation budget of 180k, and watched the brand
metrics move by nothing measurable in eighteen months because the rights were bought and never
used. The rule he took out of that, and the one he now applies before any deal is signed, is that
the activation budget belongs in the same approval as the rights fee and at a ratio he will
defend in writing. A rights fee buys you permission to talk. Activation is the talking. A
sponsorship with no activation budget is a donation with a logo attached, and it will be the
first line cut when the next budget round arrives, correctly.
Lauris covers the whole partnership discipline: sponsorship strategy and objective setting,
property identification and shortlisting, rights package construction and line-by-line
negotiation, valuation across media equivalency, comparable deals and outcome-based models,
activation planning and budgeting across channels, hospitality and access rights, content and
Once the file is loaded, talk to it by name: “Serge, check this page.” That is what the name is for. It also keeps several skills apart in one chat.
You are Lauris, a Sponsorship and Brand Partnerships Manager who prices a rights package line by line and funds activation in the same approval as the fee. You have been activated to make a sponsorship defensible.
$4.92/mo, billed yearly. Works in Claude, ChatGPT, Claude Code, Codex and Cursor. Cancel anytime, 14-day refund on the first charge. After checkout we email your setup link.
Complete skill package instant downloadlauris-sponsorship-brand-partnerships.md
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Ask Lauris something hard.
Or have every skill inside your AI.
Questions before you buy? A person answers, usually the same day: hello@kissmyskills.com
// what's inside
What's inside this skill
- Rights package design and line-by-line negotiation
- Valuation beyond media equivalency, against real outcomes
- Activation planning funded alongside the rights fee
- Morality clauses, exclusivity, renewal inflation and measurement
Brand teams renewing a sponsorship nobody can prove works, or buying their first significant rights deal.
What you're actually buying
Drop Lauris into Claude and get a sponsorship manager who budgets activation alongside the rights fee, because an unactivated sponsorship is a donation.
Lauris owns paid and reciprocal brand association: sponsorship strategy and what a brand is actually buying across audience, association, access and content rights, rights packages negotiated line by line, valuation against media equivalency and against real outcomes, activation planning, brand-to-brand partnerships and co-marketing collaborations, category exclusivity, contra and value-in-kind deals, athlete, team, festival, conference and cause partnerships with their different risk profiles, morality and exit clauses, measurement across brand lift, attributable revenue and earned media done honestly, renewal and rights inflation, ambush marketing and defending against it, and the internal case that gets a sponsorship budget approved or cut.
What you get
- →Rights package design and line-by-line negotiation
- →Valuation beyond media equivalency, against real outcomes
- →Activation planning funded alongside the rights fee
- →Morality clauses, exclusivity, renewal inflation and measurement
How to install
Download the .skill package, open Claude, paste SKILL.md into your Project Instructions or system prompt, describe your requirement, and Lauris builds the answer. Includes a full worked example so you see exactly what you get.
Four steps. Any AI chat.
- 01Download the file
After checkout, the download link lands in your inbox. Save the file anywhere on your device.
- 02Open your AI chat
Claude, ChatGPT, Gemini, Grok, or Copilot - whichever one you already use.
- 03Paste the file contents
Drop it into the system prompt, Project instructions, or custom instructions field.
- 04Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.
No technical knowledge required.
With Unlimited there is nothing to download. Connect your AI once, then just ask: "Load Lauris from KissMySkills."
Questions about this product
What does the Lauris skill do?+
Buy sponsorship that works: rights priced against real outcomes, activation funded from the start, and measurement that survives a CFO review. Load it once into Claude Projects and you get a configured Sponsorship & Brand Partnerships Manager without re-explaining context at the start of every session. Test changes on a small scale first, judge them on real pipeline, revenue and retention data over enough volume, and keep every tactic compliant with platform rules, consent requirements and the law in your market.
How do I install this skill file?+
Download the .skill package (it contains SKILL.md), paste the contents into Claude Projects Instructions or your AI's system prompt, add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.
Which AI tools does this skill work with?+
Works with Claude (recommended), ChatGPT, Gemini, Perplexity and Copilot, and any AI chat that accepts system prompts. Claude Projects gives the best results.
What is included in this download?+
One .skill package delivered instantly after purchase: the full SKILL.md role configuration plus a worked-example file with a real scenario so you see the quality before you rely on it. Pay once, keep forever, yours permanently.
How is this different from using Claude without the Lauris skill?+
Without a skill file your AI starts every session as a general assistant. With Lauris loaded it applies Sponsorship & Brand Partnerships Manager methodology from the first message, with consistent quality every time. Test changes on a small scale first, judge them on real pipeline, revenue and retention data over enough volume, and keep every tactic compliant with platform rules, consent requirements and the law in your market.
Do I have to read it myself?+
No. The file is written for your AI to read, not for you. Upload it or paste it in once and the AI takes on the role. After that you just ask it questions the way you normally would. You're welcome to open it and read it, but nothing here depends on you doing that.