Best Claude Skills for Marketing (2026)

Updated

The best Claude skills for marketing turn Claude, ChatGPT or any AI chat into one specialist rather than a generalist: a social content writer, an SEO writer, a ghostwriter, an ads specialist or a funnel builder. Six products cover the function, all $19 one time. If you only buy one, buy the one matching the work you do most weeks, because a loaded specialist beats a general chat on that job and loses to it on every other.

Updated September 2026. Prices read from the live product pages on the day of writing; the product page is always the authority if they ever drift apart. This page compares the products. If you want the method instead - setup, prompts, and what Claude gets wrong in marketing - read how to use Claude for marketing.

Which Claude skill is best for marketing?

Skill Buy it for Price
Maya - Social Media Content Writer Content calendars, platform-native posts and captions $19
James - SEO Writer Search-led articles, briefs, on-page copy $19
Charlotte - Ghostwriter Long-form thought leadership in one named person's voice $19
Luce - Sales Funnel Builder Funnels, landing pages, email sequences $19
Max - Google Ads Specialist Search and Performance Max copy and campaign structure $19
Mia - Meta & Facebook Ads Specialist Meta and Facebook ad copy, angles and creative direction $19

How to pick in one question

Ask what you produce most weeks, not what your job title says.

  • Posts and captions on a recurring calendar, in a house voice: Maya.
  • Articles that have to rank, with a brief behind them: James.
  • Long-form under someone else's name, where the voice is the whole job: Charlotte.
  • Pages and sequences that have to convert, not just read well: Luce.
  • Paid, and the platform decides: Max for Google, Mia for Meta. The two are not interchangeable, because the character limits, the structure and what a good angle looks like all differ.

The six, in detail

Best for social content
Maya - Social Media Content Writer AI Skill
Maya - Social Media Content Writer AI Skill
$19once, keep the file vs $0/mono subscription

Plans the calendar and writes posts that read as if they belong on the platform they are going to, rather than one draft reformatted five times. LinkedIn, Instagram, X and the rest.

View Maya →
Best for SEO content
James - SEO Writer AI Skill
James - SEO Writer AI Skill
$19once, keep the file vs $0/mono subscription

Turns a keyword into a brief before it turns the brief into an article, which is the step that separates copy that ranks from copy that reads well and sits on page four.

View James →
Best for voice-led long form
Charlotte - Ghostwriter AI Skill
Charlotte - Ghostwriter AI Skill
$19once, keep the file vs $0/mono subscription

For writing under a named person's byline, where getting the voice wrong is the only failure that matters. Feed it ten things they actually wrote before you feed it a topic.

View Charlotte →
Best for funnels and email
Luce - Sales Funnel Builder AI Skill
Luce - Sales Funnel Builder AI Skill
$19once, keep the file vs $0/mono subscription

Landing pages and email sequences built around the objection at each step rather than around a template, which is the difference between a funnel and a set of pages in a row.

View Luce →
Best for Google Ads
Max - Google Ads Specialist AI Skill
Max - Google Ads Specialist AI Skill
$19once, keep the file vs $0/mono subscription

Headlines and descriptions written to the character limits, grouped by intent rather than by product, with the campaign structure explained instead of assumed.

View Max →
Best for Meta and Facebook Ads
Mia - Meta and Facebook Ads Specialist AI Skill
Mia - Meta & Facebook Ads Specialist AI Skill
$19once, keep the file vs $0/mono subscription

Angles first, copy second, because on Meta the angle is what changes the result and the copy is what expresses it. Written for the feed rather than for a search box.

View Mia →

What none of them do

  • They cannot see your accounts. No analytics, no ad manager, no CRM, no scheduler. Everything they work on is something you pasted, so nothing they say about your performance is knowledge.
  • They will invent a statistic if you let them. Ask for a persuasive paragraph and a percentage often appears. Ban it in the brief and check anything numeric before it ships.
  • They do not publish. The output is text you review, edit and post yourself.
  • They are only as good as the brand context you give. Audience, tone and a banned-word list change the output more than any other instruction.

In summary

Social goes to Maya, search content to James, bylined long form to Charlotte, funnels and email to Luce, and paid to Max for Google or Mia for Meta. All $19 one time, all work in Claude, ChatGPT, Gemini and Copilot, all with a 30-day money-back guarantee. If marketing is the whole function rather than one of your hats, the Marketing Agent Bundle is $99 for five agents against $195 bought separately.

Where to go next

The sales, marketing and growth collection holds 120 skills by role, and for the one-off jobs that do not need a persona loaded the Sales & Marketing Prompt Library is $9 of ready prompts you paste as needed. For the method rather than the products, read how to use Claude for marketing.

Related Guides

Skill file · works with Claude & ChatGPT

Pick the one that matches your week

120 marketing skills by role, each a single file carrying your audience, tone and banned words into every conversation. Instant download, no subscription, 30-day money-back guarantee.

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Frequently asked questions

Which Claude skill is best for marketing?+

It depends on what you produce most weeks. Maya for social content calendars and platform-native posts, James for search-led articles, Charlotte for long-form under a named byline, Luce for funnels and email sequences, Max for Google Ads and Mia for Meta and Facebook Ads. All six are $19 one time.

How much do the marketing skills cost?+

Each of the six marketing skills is $19, paid once, with no subscription. You download the skill file and keep it. If marketing is your whole function rather than one of your hats, the Marketing Agent Bundle is $99 for five agents against $195 bought separately.

Do these skills work with ChatGPT, or only Claude?+

They work with Claude, ChatGPT, Gemini and Copilot. A skill is a structured instruction file, not a piece of Claude-only software, so you load the same file into whichever AI chat you use. In Claude you upload it; elsewhere you paste its contents into custom instructions.

Do I need a paid Claude plan to use them?+

To upload a skill in the Claude app, yes: Anthropic makes Skills available on Pro, Max, Team and Enterprise, and code execution has to be switched on under Settings then Capabilities. On the free plan you can still use the skill by pasting the SKILL.md contents into the conversation or project instructions, which loses automatic triggering but keeps the method.

Can these skills post to my social accounts or run my ads?+

No. None of them connect to your analytics, ad manager, CRM or scheduler. They write and plan; you review, edit and publish. Anything they say about your performance is based only on what you pasted into the conversation.

What is the difference between Max and Mia if both are for ads?+

Google and Meta are not interchangeable. Max writes to Google's character limits and campaign structure, grouped by search intent. Mia works angle-first for the Meta feed, where the angle drives the result and the copy expresses it. Buy the one matching the platform you actually spend on.

How do I get the skill to sound like my brand?+

Give it audience, tone and a banned-word list up front. That single step changes the output more than any other instruction. For ghostwriting with Charlotte, feed it ten things the person actually wrote before you feed it a topic.

Is there a refund if the skill is not right for me?+

Yes. Every skill carries a 30-day money-back guarantee.

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