How to Use Claude for SEMrush SEO Analysis: The Remi Skill Guide

SEMrush gives you more data than anyone can read — keyword gaps, position changes, backlink rows, site-audit warnings by the hundred. The hard part is not pulling the report; it is knowing which fifteen rows matter and what to do about them. When people use Claude for SEMrush analysis with a vague prompt, they get a description of the data they already have. A useful AI SEO analyst turns the export into a short list of decisions.

Remi is built for exactly that. He is a SEMrush-literate persona you load once into Claude, ChatGPT, or any AI chat, and he reads an export the way an analyst does — looking for the few things worth acting on. Here are the jobs people hand him most.

“Here is my keyword gap export — what do I write next?”

Paste a keyword gap or organic-positions export and Remi sorts it into a priority list: the terms where you are close enough to win, the ones worth a new page, and the ones to ignore. You finish with a content shortlist, not a spreadsheet to stare at.

“My rankings dropped — why?”

Give him the position-change data and he separates signal from noise: which drops are seasonal wobble, which are a pattern on one page type, which deserve a closer look. The output is a hypothesis you can test, not a panic.

“The site audit has 300 issues — what first?”

Remi triages a site-audit export by impact, not by the tool’s own severity colour: what actually affects rankings and crawl, what is cosmetic, and the order to fix them in. A weekend’s worth of warnings becomes an afternoon’s worth of fixes that matter.

Getting the most out of it

Paste the real export rather than describing it, and tell him your site, your goal, and the page types that matter. Ask him to prioritise and explain the reasoning, not just rank rows. He reads and interprets the data you give him, so the analysis is only as good as the export behind it.

Who it is for

SEO specialists who live in SEMrush, marketers who pay for it and barely use it, and founders trying to make sense of an audit. It works with Claude, ChatGPT, or any AI chat that accepts a system prompt. For the strategy above the tool, see our guide on using Claude as an SEO specialist, or browse the marketing skills collection — each a focused assistant rather than a general chatbot.