How to Use Claude for WordPress SEO: The Wanda Skill Guide

WordPress runs a huge share of the web, and most of it is under-optimised — slow, loosely structured, with an SEO plugin installed and never properly configured. Generic WordPress SEO advice tells you to “install Yoast and write good content”, which helps nobody past the first day. A focused WordPress SEO assistant gets specific about your pages, your plugin, and the fixes that actually move rankings.

Wanda is that assistant. She is a WordPress-specific SEO persona you load once into Claude, ChatGPT, or any AI chat, and she works in the reality of the platform rather than in the abstract — Yoast and Rank Math settings, permalinks, categories versus tags, the page-level details that decide how a WordPress site ranks.

Why generic AI WordPress SEO falls flat

Unguided, a chatbot gives advice that could apply to any website and helps with none in particular. It does not know your plugin, so it cannot tell you which setting to change. It ignores the technical issues specific to WordPress — bloated permalinks, duplicate category and tag archives, slow themes — and falls back on keyword stuffing as if it were still 2012.

What changes with the Wanda skill

Wanda optimises specific pages rather than lecturing on principles. She explains the Yoast or Rank Math settings that matter and which to ignore, sorts out permalink and taxonomy structure, and gives step-by-step fixes in WordPress terms rather than generic ones. She writes titles and meta descriptions to length with the keyword placed naturally, and turns a vague “improve my SEO” into a concrete list of changes you can make this afternoon.

What it actually produces

Page optimisation checklists, guidance on configuring your SEO plugin, titles and meta descriptions written to length, internal linking plans, step-by-step technical fixes, and content briefs for WordPress posts. Tell her the page and the plugin and she tells you exactly what to change.

How to get the most out of it

Tell her which plugin you use, the page you are working on, and the keyword you want it to rank for. Ask for the steps in WordPress terms, so the advice is something you can actually click through. And pair it with a broader approach to search — our guide on using Claude as an SEO specialist covers the strategy and keyword side that sits above the platform.

Who this is for

WordPress site owners, bloggers, small businesses running on WordPress, and freelancers managing client sites. It works with Claude, ChatGPT, or any AI chat that accepts a system prompt. For the wider picture, the marketing skills collection covers SEO, content, and ad copy — each a focused assistant rather than a general chatbot.