ChatGPT and Claude Prompts for Marketers: 25 Prompts for Campaign Briefs, Content Calendars, Ad Copy, Landing Pages and Email

3. September 2026

The best ChatGPT prompts for marketing mirror a real job to be done: a brief, a calendar, ad variants, an email, a report. Here are 25 prompts for marketers that work identically in ChatGPT and Claude, in five groups: strategy and research, content and SEO, paid and social, email and lifecycle, analytics and reporting. Further down: a marketing plan template, a content calendar template and a task table mapping each task to a prompt and a skill. None of these repeat the 10 core prompts on our prompts for marketers page; treat that page as layer one and this article as layer two.

Copywriting skill

Olivia - Copywriter AI Skill

Turns any prompt below into finished, on-brand copy with a built-in edit pass.

$29

Get the skill →

How to use these prompts

Paste your context first (product, audience, price, tone, a real customer quote). Ask for a specific format. Then run one follow-up: "cut everything a competitor could also say". New to this? Start with the AI marketing for beginners roadmap.

Group 1: Strategy and research (prompts 1 to 5)

Prompt 1: Ideal customer profile

From this product description [product] and customer notes [paste], write an ideal customer profile: company type, role, trigger event, three objections, and the words they use to describe the problem. One page.

Prompt 2: Jobs-to-be-done interview guide

Write a 10-question jobs-to-be-done interview guide for [product]: when they started looking, what they tried before, what almost stopped them, what they would tell a friend. No leading questions.

Prompt 3: Quarterly marketing plan

Draft a one-quarter marketing plan for [company], budget [amount], goal [goal]. Sections: objective, audience, key message, channels with budget split, monthly milestones, KPIs with targets, risks. Team of [n], so be realistic.

Prompt 4: Message testing matrix

Create a message testing matrix for [product]. Rows: four value propositions (speed, cost, risk, status). Columns: headline, proof, segment, test channel, success metric. Rank the four by how easy they are to prove with [proof points].

Prompt 5: Pricing page review

Review this pricing page copy [paste] as a conversion strategist. List every point where a visitor might hesitate, why, and a rewrite. Suggest one anchoring change and one plan-naming change. Do not change prices.

Group 2: Content and SEO (prompts 6 to 10)

Prompt 6: Keyword cluster to content plan

Here are keywords with monthly volume [paste]. Group into clusters, pick one pillar page and three supporting articles per cluster, and give each a working title, intent (informational, comparison, transactional) and an angle different from the current top result.

Prompt 7: Article outline with search intent

Outline an article targeting [keyword]. Start with the exact question the searcher asks, then H2 sections in the order a reader needs them, then four FAQ questions. Mark where a table and an example belong.

Prompt 8: Content refresh audit

This article [paste] was published [date] and ranks around position [n] for [keyword]. Identify outdated claims, missing subtopics competitors cover, weak headings, and where an example would help. Return a prioritised fix list with effort per item.

Prompt 9: Repurposing map

Turn this long-form piece [paste] into a repurposing map: five LinkedIn posts with different hooks, one email, one 45-second video script, three quote graphics, one seven-slide carousel. Keep the original claims, add none.

Prompt 10: Meta title and description set

Write five meta titles (under 60 characters) and three meta descriptions (140 to 155 characters) for a page targeting [keyword]. Title patterns: question, number, benefit, comparison, brand-led. Show the character count next to each line.

Group 3: Paid and social (prompts 11 to 15)

Prompt 11: Ad angle brainstorm

Give me 12 ad angles for [product] aimed at [audience]: three pain-led, three outcome-led, three proof-led, three curiosity-led. For each, a headline under 40 characters and one line of primary text. Flag the two most likely to win.

Prompt 12: Hook rewrite for short video

Here is a video script [paste]. Rewrite the first three seconds eight ways: bold claim, question, mistake, number, before-and-after, contrarian take, direct call-out of the audience, mini story. Each hook under 12 words.

Prompt 13: Retargeting sequence

Write a three-step retargeting sequence for people who visited [page] but did not [action]. Ad 1 handles [objection], ad 2 shows [proof], ad 3 gives a reason to act now without a fake deadline. Headline, primary text and CTA for each.

Prompt 14: LinkedIn post from a customer result

Turn this customer result [paste] into a LinkedIn post under 150 words. Start with the outcome, explain what changed in two sentences, name the one thing others could copy, end with a question. No hashtags, no emojis.

Prompt 15: Social listening summary

Here are 30 comments about [topic or brand] [paste]. Group into themes with counts, one representative quote per theme, and the three questions people keep asking that we have not answered publicly.

Group 4: Email and lifecycle (prompts 16 to 20)

Prompt 16: Welcome email

Write a welcome email for new [product] sign-ups, under 150 words, with one job: get them to complete [first action]. One sentence on why it matters, one example, one button. Subject line under 45 characters.

Prompt 17: Win-back for inactive users

Write two win-back emails for users inactive for [n] days. Email 1 is short and curious (what changed?). Email 2 shows what is new since they left [features] and one clear reason to return. Include subject lines.

Prompt 18: Abandoned cart or checkout

Write a two-email abandoned checkout flow for [product] at [price]. Email 1 (one hour later) answers [top question]. Email 2 (24 hours later) adds [proof] and a soft reminder. No discount codes. Under 120 words each.

Prompt 19: Newsletter issue outline

Outline a newsletter issue for [audience] on [theme]: one-line opener, one main idea in under 200 words, three curated links with a one-sentence reason each, one small ask. Three subject lines with different angles.

Prompt 20: Subject line test set

For this email [paste], write 10 subject lines under 45 characters in five pairs, each testing one variable: curiosity vs clarity, number vs none, question vs statement, you vs we, short vs very short. Add preheaders.

Group 5: Analytics and reporting (prompts 21 to 25)

Prompt 21: Weekly metrics narrative

Here are this week's numbers vs last week [paste]. Write five bullets for the team: what moved, the likely reason, what we are doing about it, what we are watching, one thing to celebrate. Plain language.

Prompt 22: Campaign post-mortem

Run a post-mortem on [campaign]: goal [goal], result [result], spend [spend], actions [list]. Return what worked, what did not, what we learned only by running it, three changes for next time, one question our data still cannot answer.

Prompt 23: Funnel diagnosis

Here is our funnel with conversion rates per step [paste]. Identify the weakest step relative to typical [industry] benchmarks, list five possible causes by likelihood, and propose one cheap test per cause we could run in a week.

Prompt 24: Attribution sanity check

Explain to a non-technical founder why our last-click numbers [paste] and platform-reported numbers [paste] disagree. Then propose one simple rule for reporting channel mix internally so the team stops arguing about it.

Prompt 25: Executive summary from a long report

Compress this report [paste] into a half-page executive summary: three headline results with numbers, two risks, one decision needed from leadership, next review date. The reader has two minutes.

Marketing plan template

This is the structure Prompt 3 fills in. A two-page marketing plan gets read; a twenty-page one gets filed.

Objective: one sentence, one number, one date.
Audience: who you are for, who you are not for, the trigger event.
Key message: the one thing to remember, plus two proofs.
Channels and budget split: two to four channels, why, how much.
Content and offers: what runs each month.
Milestones: what ships in months one, two and three.
KPIs: one leading metric per channel, one lagging metric overall.
Risks and assumptions: what has to be true for this to work.

Content calendar template

This content calendar template is deliberately small. Most calendars fail because they track twelve fields nobody updates. Eight columns is enough.

Column	What goes in it
Publish date	The day it goes live
Working title	The angle, can change later
Format	Article, email, video, post, carousel
Channel	Where it lives first
Funnel stage	Awareness, consideration, decision, retention
Keyword or hook	The query or the first line
Owner	One name
Status	Idea, drafting, review, scheduled, live

Prompts 6 and 9 fill this table. For the full process, see how to build a content plan.

Task table: which prompt, which skill

Prompts get you a first draft. A skill is the same expertise as a reusable .md file that loads the role, process and quality checks every time, so you stop re-explaining your brand in each chat.

Task	Prompt	Skill
Positioning, plan, message tests	1, 3, 4	Lena - Content Marketing Manager ($29)
Keyword clusters, outlines, meta tags	6, 7, 8, 10	Serge - SEO Specialist ($29)
Repurposing, social posts, hooks	9, 12, 14, 15	Maya - Social Media Manager ($29)
Ad angles and retargeting	11, 13	Leo - Ad Copywriter ($29)
Landing and pricing page copy	5	Jake - Conversion Copywriter ($29)
Lifecycle and newsletter emails	16 to 20	Nadia - Email Marketing Specialist ($29)
Sales and outbound emails	17, 20	Bex - Sales Email Copywriter ($29)
Any copy, any format	all	Olivia - Copywriter ($29)
Reporting and post-mortems	21 to 25	Sales & Marketing Prompt Library ($29)

All copywriting skills live in the AI copywriter collection. For prompts outside marketing, see the ChatGPT prompts page; for the Claude-specific angle, the best Claude prompts for marketing, sales and productivity.

Frequently asked questions

Do these prompts work in both ChatGPT and Claude?

Yes. Every prompt is plain text with no tool-specific syntax, so it works in ChatGPT, Claude, Gemini and Copilot.

What is the difference between a prompt and a skill?

A prompt is a one-off instruction you paste each time. A skill is a reusable .md file that loads the role, process and quality checks once. Skills work in Claude (including Claude Code), ChatGPT as a custom GPT, Gemini as a Gem and Copilot.

Can I use this marketing plan template for a small business?

Yes. The sections are the same for a one-person shop or a team of twenty. Small businesses usually keep two or three channels and one quarterly goal. Prompt 3 drafts it for you.

How many prompts should I actually keep?

Most marketers end up running five to eight prompts every week. Start with the ones that map to recurring work and add more only when a new task keeps coming back.

Is there a refund if a skill does not fit my workflow?

Yes. Every skill has a 30-day money-back guarantee, no questions asked. Skills are one-time purchases, not subscriptions.

The bottom line

You do not need 200 prompts. You need 25 that map to real work, a two-page marketing plan, an eight-column content calendar, and the habit of feeding context before you ask. Save the prompts you use twice, drop the rest, and move the recurring ones into a skill.