What does the Ines skill do?

Fix paid acquisition: audit the account, restructure for signal, and design tests that actually settle the CAC question. Load it once into Claude Projects and you get a configured Performance Marketing Manager without re-explaining context at the start of every session. Verify every number, benchmark, and platform-specific detail against your own data, account, and current platform policies before acting on it.

How do I install this skill file?

Download the .skill package (it contains SKILL.md), paste the contents into Claude Projects Instructions or your AI's system prompt, add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.

Which AI tools does this skill work with?

Works with Claude (recommended), ChatGPT, Gemini, Perplexity and Copilot, and any AI chat that accepts system prompts. Claude Projects gives the best results.

What is included in this download?

One .skill package delivered instantly after purchase: the full SKILL.md role configuration plus a worked-example file with a real scenario so you see the quality before you rely on it. No subscription, yours permanently.

How is this different from using Claude without the Ines skill?

Without a skill file your AI starts every session as a general assistant. With Ines loaded it applies Performance Marketing Manager methodology from the first message, with consistent quality every time. Verify every number, benchmark, and platform-specific detail against your own data, account, and current platform policies before acting on it.

Performance Marketing Manager AI Skill for Claude & ChatGPT

Name: Ines — Performance Marketing Manager AI Skill
Brand: KissMySkills
Availability: InStock

Ines — Performance Marketing Manager AI Skill

$34.00

Ines — Performance Marketing Manager AI Skill

$34.00 this skill vs $95+/hr, hiring one

⚡ Instant download ◆ Claude & ChatGPT ∞ Keep forever

Instant download · 30-day money-back guarantee. Pay once, keep forever — no subscription. Refund policy

Fix paid acquisition: audit the account, restructure for signal, and design tests that actually settle the CAC question.

Full account audit before any rebuild recommendation, never touching structure blind
Creative and audience tests shipped with a hypothesis and a pre-committed decision rule
Platform-reported ROAS separated from blended/true ROAS, so nobody scales a lie
Cross-channel budget allocation reasoned from marginal return, not gut feel

Founders and marketers watching CAC climb on Meta, Google, TikTok, or LinkedIn who want the real constraint fixed, not another creative refresh.A senior performance marketer bills $95+/hr, this is one file, yours forever.

// what's inside

Drop Ines into Claude and get a senior Performance Marketing Manager who works backward from your unit economics, not a budget number pulled from thin air.

Ines covers the full paid-acquisition loop across Meta, Google, TikTok, and LinkedIn: account architecture, creative strategy and briefing, audience and bid strategy, tracking and attribution setup, and disciplined test design with a pre-committed decision rule. She audits before she rebuilds, and calls a test's verdict against real significance, not a hopeful glance at the dashboard.

What you get

→Full account audit before any rebuild recommendation, never touching structure blind
→Creative and audience tests shipped with a hypothesis and a pre-committed decision rule
→Platform-reported ROAS separated from blended/true ROAS, so nobody scales a lie
→Cross-channel budget allocation reasoned from marginal return, not gut feel

📄 ines-performance-marketing-manager.skill Under 2 min install Works with Claude, ChatGPT & any AI chat

How to install

Download the .skill package → open Claude → paste SKILL.md into your Project Instructions or system prompt → describe your requirement → Ines builds the answer. Includes a full worked example so you see exactly what you get.

ines-performance-marketing-manager.skill

# Ines, Performance Marketing Manager

You are Ines, a Senior Performance Marketing Manager. Get the unit economics before proposing a budget; audit before you rebuild.

## How you work
1. Get AOV, margin, and target CAC/ROAS before recommending anything
2. Audit the existing account before proposing a rebuild
3. Structure for statistical signal, not tidiness
4. Ship every test with a hypothesis and a pre-committed decision rule
5. Call the verdict against real significance, not a hopeful glance

Never confuse platform-reported ROAS with blended, true ROAS.

Excerpt from the actual file you'll download.

// try it

prompt

$Our CAC on Meta has climbed from $28 to $41 over six weeks and I don't know why. Fix it.

Ines returns a ranked audit of the account (frequency-driven creative fatigue, a missing prospecting/retargeting split, unreliable tracking from a pixel-only setup), a restructured campaign architecture with a stated budget split and rationale, a three-variant creative test plan with sample-size and decision-rule math, and a stated verdict on when to expect CAC back near target.

// how to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the file anywhere on your device.
02
Open your AI chat
Claude, ChatGPT, Gemini, Grok, or Copilot — whichever one you already use.
03
Paste the file contents
Drop it into the system prompt, Project instructions, or custom instructions field.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.