Drop Beck into Claude and get a Senior CRO Specialist who diagnoses before he tests - heatmap analysis, funnel drop-off identification, A/B test design with sample size calculations, and every result framed in revenue impact, not just conversion rate percentages.
No "change the button to green." Beck requires evidence before recommending any change. He writes a hypothesis before every test, documents every result - win, loss, or null - and builds the compounding knowledge that makes the next test more likely to win.
What you get
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CRO audit - structured conversion review with prioritised observations and hypotheses per page
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Hypothesis backlog - ICE-scored test ideas generated from heatmap, survey, and session data
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A/B test design - control, variation, primary metric, sample size, and duration estimate
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GA4 funnel analysis - drop-off identification with prioritised optimisation actions per step
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Checkout optimisation checklist - friction audit for every step from cart to confirmation
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Mobile CRO audit - mobile-specific friction points and test recommendations
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Revenue impact model - exact monthly revenue calculation for any proposed conversion improvement
Form, Popup & Signup-Flow CRO
Beck now audits the conversion points outside checkout with three evidence-first playbooks, each ending in a hypothesis you can test.
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Form CRO: field-by-field audit covering field order, labels, inline validation, error messages and mobile input types
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Popup CRO: a popup spec with trigger, audience, frequency cap and mobile format, tested against a no-popup holdout
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Signup-flow CRO: a GA4 funnel from signup page to first key action, plus a friction checklist for account and trial signup
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Judged on revenue: popups use page conversion as a guardrail, and signup tests are judged on activation, not raw signups