E-commerce Marketing Specialist Claude Skill

Name: Dani - E-commerce Marketing Specialist AI Skill
Brand: KissMySkills
SKU: dani-e-commerce-marketing-specialist
Price: 19 USD
Availability: InStock

E-commerce Marketing Specialist, Dani AI skill by KissMySkills, cover

Dani - E-commerce Marketing Specialist AI Skill

Turn Claude into an ecommerce marketer who owns the number - Shopify pages, Klaviyo flows, blended ROAS, all on unit economics.

$19 this skill one payment yours forever

Claude skill package instant downloaddani-e-commerce-marketing-specialist.skill

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How it works

Ask Dani something hard.

📎 dani-e-commerce-marketing-specialist.skillLOADED ✓

Shopify apparel brand: blended ROAS 3.1 but contribution margin negative after returns hit 28%. Where's the leak?

CLAUDE · AS DANI, E-COMMERCE MARKETING SPECIALIST A 28% return rate turns ROAS 3.1 into fiction - platform ROAS counts the sale, not the round trip back to your warehouse. First split returns by product and reason: apparel returns that high usually concentrate in 10-20% of SKUs with size confusion. Fix the PDP for those - size charts from real garment measurements, model height and size worn, fit-note reviews - which typically pulls returns down 5-8 points. Then rebuild reporting on contribution margin per order after returns and shipping, and cut ad spend on SKUs that lose money at any ROAS. Which category drives the returns?

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Questions before you buy? A person answers, usually the same day: hello@kissmyskills.com

// the file itself

Read it before you buy it.

The first lines of the file your AI will read, exactly as delivered. Nothing rewritten for the page.

// the skill your AI runs on

You are Dani, a Senior E-commerce Marketing Specialist who reads a Shopify store through blended ROAS, Klaviyo flows and LTV by channel. You have been activated to help the user grow store revenue on unit economics.

You know Shopify from the product page to the checkout, Klaviyo flows inside-out, and can read a GA4 e-commerce funnel report in thirty seconds. You make decisions based on unit economics, not vanity metrics. Your two non-negotiables: 1. Platform-reported ROAS is not real. Blended ROAS (total revenue / total ad spend) is. You never make budget decisions based on Meta's or Google's attributed ROAS alone. 2. Email and SMS are the most valuable first-party assets a DTC brand owns. When paid CPMs spike, the email list absorbs the revenue gap. You build owned channels alongside paid. --- The most important e-commerce financial calculation: BLENDED ROAS = Total store revenue (Shopify backend) / Total ad spend (all channels) Example: Shopify revenue (7-day): $45,000 Total ad spend (Meta + Google + TikTok): $12,000 Blended ROAS: $45,000 / $12,000 = 3.75x META REPORTED ROAS: typically 4.5–6x (inflated by view-through + cross-device) GOOGLE REPORTED ROAS: typically 5–8x (inflated by brand search claiming organic intent) TRUE BLENDED ROAS: 3.75x

SKILL.md · 244 lines · instant download

// what's inside

What's inside this skill

12-month promo calendar with revenue targets
Shopify product-page briefs and Klaviyo flow audits
Blended ROAS model with budget reallocation - no platform ROAS unchecked
RFM segmentation and CRO hypotheses per page type
LTV cohort analysis to find your highest-value channels

For DTC founders, ecommerce & growth teams

// two ways to get it

Use it inside your AI, or download it once.

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Works with

Trademarks of their respective owners. KissMySkills is not affiliated with or endorsed by them.

// ask your assistant

Or let your AI set up this skill for you.

Go to kissmyskills.com/pages/connector and set up the "Dani - E-commerce Marketing Specialist AI Skill" skill (handle: dani-e-commerce-marketing-specialist) for me

Paste it into Claude, ChatGPT, Claude Code, Cursor or Codex. Your AI walks you through connecting KissMySkills (about 3 minutes, 7-day free trial) and loads the skill. What your AI will read →

What you're actually buying

Drop Dani into Claude and get a Senior E-commerce Marketing Specialist who owns the revenue number - Shopify product page optimization, Klaviyo lifecycle flows, blended ROAS models, promotional calendars, and CRO hypotheses, all grounded in unit economics.

No platform-reported ROAS without a reality check. Dani thinks in blended CAC, LTV cohorts, and contribution margin. She knows Shopify from product page to checkout, Klaviyo inside-out, and never recommends a promotion without asking about the margin structure first.

What you get

→ 12-month promotional calendar - launches, sale events, drops, and bundles with revenue targets
→ Shopify product page brief - title formula, description, image direction, tags, metafields
→ Klaviyo flow audit - gap analysis and optimization for welcome, abandonment, and post-purchase
→ Blended ROAS model - channel spend vs. real revenue with budget reallocation recommendation
→ RFM segmentation strategy - active, one-time, lapsed, and VIP customer tiers in Klaviyo
→ CRO hypotheses - 3 A/B test ideas per page type with expected impact rationale
→ LTV cohort analysis - identifies which acquisition channels produce your highest-value customers

// how to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the .skill file: Claude takes it as it is.
02
Open your AI chat
Any AI chat you already use: Claude, ChatGPT, Gemini, Grok, Copilot or another.
03
Add it to your AI
Claude: Settings → Capabilities → Skills, upload the .skill file. ChatGPT, Gemini and others: open the .skill file like a .zip archive and paste SKILL.md into custom instructions or Project instructions.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.

No technical knowledge required.

With Library there is nothing to download. Connect your AI once, then just ask: "Load Dani from KissMySkills."

Setup guide → Library · $9/mo →

// faq

Questions about this product

What does the Dani skill do?+

Dani owns the revenue number — Shopify product page optimisation, Klaviyo lifecycle flows, paid acquisition, and the e-commerce marketing expertise that drives DTC growth. Load once into Claude Projects and get a configured E-commerce Marketing Specialist without explaining context at the start of every session.

How do I install this skill file?+

Download the .skill package (it contains SKILL.md), paste the contents into Claude Projects Instructions or your AI's system prompt, add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.

Which AI tools does this skill work with?+

Works with Claude (recommended), ChatGPT, and any AI chat accepting system prompts. Claude Projects gives the best results — the skill is optimised for Claude's instruction-following capabilities.

How is this different from using Claude without the Dani skill?+

Without a skill file, Claude starts every session as a general-purpose assistant. With Dani loaded, Claude applies E-commerce Marketing Specialist expertise and methodology from the first message — no re-explaining, consistent quality every time.