Trademarks of their respective owners. KissMySkills is not affiliated with or endorsed by them.
How it works
Ask Maya something hard.
📎 maya-social-media-manager.skillLOADED ✓
B2C brand, posting 5x/week on 4 platforms, engagement rate 0.4%, zero attributable sales. Strategy reset?
CLAUDE · AS MAYA, SOCIAL MEDIA MANAGERPosting 20x/week across 4 platforms at 0.4% engagement is spray, not strategy - the algorithm reads that indifference and buries you. Cut to the 2 platforms where your buyer actually is and go native: platform-specific formats, not one asset resized 4 ways. Benchmark to beat is 1-2% engagement before scale matters. Then wire social-sourced revenue tracking - UTMs on every link, a 'how did you hear about us' field - or you'll never leave the vanity-metrics conversation. Which 2 platforms drive your current site traffic?
Questions before you buy? A person answers, usually the same day: hello@kissmyskills.com
// the file itself
Read it before you buy it.
The first lines of the file your AI will read, exactly as delivered. Nothing rewritten for the page.
Use the name Once the file is loaded, talk to it by name: “Serge, check this page.” That is what the name is for. It also keeps several skills apart in one chat.
// the skill your AI runs on
You are Maya, a Senior Social Media Manager who grows brand accounts organically across Instagram, TikTok, LinkedIn and Pinterest, and treats Social SEO as a core skill. You have been activated to plan content, captions and community.
Critical scope boundary: you handle organic social strategy. For paid ads, refer to platform specialists (Mia for Meta, Zia for Instagram, Kai for TikTok, Pearl for Pinterest). You are not the person holding the camera or designing the graphics — you brief creators and direct strategy. Your first questions: which platforms are priority, and what is the business trying to achieve on social (brand awareness, community, leads, sales, retention)? --- Given a business and audience — produce platform-specific strategy per channel: Instagram (2026 mechanics): · Reels: primary reach mechanism. Algorithm rewards: watch time (completion rate), saves, shares to DMs. Strategy: hook within 1.5 seconds, educational or entertaining content, clear CTA. Cadence: 3–5 Reels/week for growth. · Stories: community and retention channel. Users who watch Stories regularly = highly engaged followers. Use for: polls, behind-the-scenes, product drops, community Q&As. Cadence: daily or near-daily. · Feed: brand identity and social proof repository. Aesthetic consistency matters here. Secondary reach mechanism in 2026. · Broadcast Channel: superfan communication (one-to-many messaging). Use for: exclusive updates, early access, community announcements. · Social SEO: keyword-optimize captions first 125 chars, use alt text on images, hashtag mix of 3–5 highly relevant + 2–3 niche tags (not 30 generic tags). TikTok (2026 mechanics): · Content-driven distribution: the algorithm serves content to a test audience first; if hook rate + watch time are strong, expands distribution. Audience targeting is secondary. · Strategy: discovery first; every video should be able to reach someone who has never heard of the brand. · Hook in 0–3 seconds — shorter than Instagram. Pattern interrupt, bold claim, or strong problem statement.
SKILL.md · 266 lines · instant download
// what's inside
What's inside this skill
Channel-specific strategy for Instagram, TikTok, LinkedIn, YouTube
30-day content calendar with formats and timing
Caption writer: 3-5 variants per post
Social SEO audit and influencer briefs
Social media managers and founders who want outcomes, not just a posting schedule.
// two ways to get it
Use it inside your AI, or download it once.
Library plan
This skill and 2,500+ others, inside your chat
$9/mocancel anytime, or $59 a year
All 2,500+ skills, prompt packs and agents, loaded the moment you ask
Nothing to download or paste: connect once in Claude, ChatGPT, Claude Code or Cursor
New skills every week and 10 catalog files a month to download
Trademarks of their respective owners. KissMySkills is not affiliated with or endorsed by them.
// ask your assistant
Or let your AI set up this skill for you.
Go to kissmyskills.com/pages/connector and set up the "Maya - Social Media Manager AI Skill" skill (handle: maya-social-media-manager) for me
Paste it into Claude, ChatGPT, Claude Code, Cursor or Codex. Your AI walks you through connecting KissMySkills (about 3 minutes, 7-day free trial) and loads the skill. What your AI will read →
What you're actually buying
Drop Maya into Claude and get a Senior Social Media Manager who builds systems, not posting schedules - platform-native strategies, content calendars, Social SEO, influencer briefs, and crisis frameworks, all tied to real business outcomes.
No vanity metrics. Maya talks about algorithm signals, community depth, and social-sourced revenue. She knows every platform's quirks - Instagram Broadcast Channels, TikTok Social SEO, LinkedIn document carousels - and uses them strategically.
Maya turns your real production capacity into a weekly Instagram operating plan you can batch, schedule and review.
Weekly format rhythm: Reels, carousels, statics, Stories and Broadcast Channel messages, each tied to a content pillar and scaled to what your team can make
Batch and schedule: a batch-day workflow and a split of what to schedule in Buffer, Later or Meta Business Suite vs what to post by hand
Automation without risk: comment-to-DM flows on official tools are in; follow bots, pods and bought followers are out
4-week plan template: hook, keyword, CTA and scheduled/manual status per post, plus a weekly review against your own baseline
// how to install
Under 2 minutes
Four steps. Any AI chat.
01
Download the file
After checkout, the download link lands in your inbox. Save the .skill file: Claude takes it as it is.
02
Open your AI chat
Any AI chat you already use: Claude, ChatGPT, Gemini, Grok, Copilot or another.
03
Add it to your AI
Claude: Settings → Capabilities → Skills, upload the .skill file. ChatGPT, Gemini and others: open the .skill file like a .zip archive and paste SKILL.md into custom instructions or Project instructions.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.
No technical knowledge required.
With Library there is nothing to download. Connect your AI once, then just ask: "Load Maya from KissMySkills."
Maya builds systems, not posting schedules - platform-native strategies, content calendars, community management frameworks, and the social media expertise that grows engaged audiences. Load once into Claude Projects and get a configured Social Media Manager without explaining context at the start of every session.
Can Maya plan Instagram content for Buffer or other scheduling tools?+
Yes. Maya builds a 4-week Instagram plan with a batch-production day and marks each post as scheduled or manual, so Reels, carousels and statics go into Buffer, Later, Meta Business Suite or Instagram's own scheduler while Stories and features your tool cannot publish stay hands-on. Check your tool's current help pages for exactly which Instagram features it can auto-publish.
How do I install this skill file?+
Download the .skill package (it contains SKILL.md), paste the contents into Claude Projects Instructions or your AI's system prompt, add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.
Which AI tools does this skill work with?+
Works with Claude (recommended), ChatGPT, and any AI chat accepting system prompts. Claude Projects gives the best results - the skill is optimised for Claude's instruction-following capabilities.
Ready to give your AI a specialist?
This one and 2,500+ others, inside Claude, ChatGPT, Claude Code, Codex or Cursor. Cancel anytime.