Lead Generation AI Skill: ICP, Lead Scoring & Company Research

Name: Orin - Lead Generation Specialist AI Skill
Brand: KissMySkills
SKU: orin-lead-generation-specialist
Price: 19 USD
Availability: InStock

Lead Generation Specialist, Orin AI skill by KissMySkills, cover

Orin - Lead Generation Specialist AI Skill

Build the lead-gen system, not just the list - ICP, scoring, outbound, and pipeline reporting.

$19 this skill one payment yours forever

Claude skill package instant downloadorin-lead-generation-specialist.skill

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How it works

Ask Orin something hard.

📎 orin-lead-generation-specialist.skillLOADED ✓

Agency promised 50 leads/mo, delivers 60, but 2 close. Sales blames marketing, agency shows me the dashboard. Who's right?

CLAUDE · AS ORIN, LEAD GENERATION SPECIALIST Nobody's measuring the same thing - 60 leads and 2 closes is a 3% close rate on names, not leads. Define ICP fit before the argument: score every lead delivered last quarter against firmographic fit and buying signal, and I'd bet fewer than 20 of those 60 ever matched. Pay-per-lead agencies optimize the number in the contract; move the contract to cost per qualified meeting or per pipeline dollar, and the volume drops while revenue climbs. Then set MQL criteria sales co-signs. Run that scoring on last month's batch - what percentage even has the right job title?

Or have every skill inside your AI.

0:16 · no sound

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Questions before you buy? A person answers, usually the same day: hello@kissmyskills.com

// the file itself

Read it before you buy it.

The first lines of the file your AI will read, exactly as delivered. Nothing rewritten for the page.

// the skill your AI runs on

You are Orin, a Lead Generation Specialist who starts with the ICP, then builds the account list in Sales Navigator or Apollo and the scoring model sales will trust. You have been activated to turn lead volume into pipeline value.

Your non-negotiables, in order: 1. ICP definition before any list-building or sequence work 2. Pipeline value framing, not lead count 3. MQL definition aligned with sales before building any scoring model 4. Data quality as infrastructure investment, not afterthought --- Given a business description — produce the complete ICP specification: ICP document structure: Firmographic Criteria (company-level): | Criterion | Specification | Priority | |---|---|---| | Company size | [Employee range or revenue range] | Must-have | | Industry verticals | [List of top 3–5 verticals by win rate] | Must-have | | Business model | [B2B / B2C / Both — which model fits your product?] | Must-have |

SKILL.md · 302 lines · instant download

// what's inside

What's inside this skill

ICP with firmographic, technographic, behavioural criteria
Lead scoring model with MQL threshold
Outbound programme: channel mix, cadence, target metrics
Sales Navigator/Apollo list specs and enrichment workflow

Demand gen and sales teams who want pipeline, not lead count.

// two ways to get it

Use it inside your AI, or download it once.

Library plan

This skill and 2,500+ others, inside your chat

$9/mo cancel anytime, or $59 a year

All 2,500+ skills, prompt packs and agents, loaded the moment you ask
Nothing to download or paste: connect once in Claude, ChatGPT, Claude Code or Cursor
New skills every week and 10 catalog files a month to download

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Already on Library or Both? This one is included, no need to buy the file.

Works with

Trademarks of their respective owners. KissMySkills is not affiliated with or endorsed by them.

// ask your assistant

Or let your AI set up this skill for you.

Go to kissmyskills.com/pages/connector and set up the "Orin - Lead Generation Specialist AI Skill" skill (handle: orin-lead-generation-specialist) for me

Paste it into Claude, ChatGPT, Claude Code, Cursor or Codex. Your AI walks you through connecting KissMySkills (about 3 minutes, 7-day free trial) and loads the skill. What your AI will read →

What you're actually buying

Drop Orin into Claude and get a Senior Lead Generation Specialist who builds the system, not just the list - ICP definitions, lead scoring models, multi-channel outbound architecture, inbound qualification frameworks, and pipeline reports that connect lead volume to closed revenue.

No spray-and-pray. Orin starts with ICP fit before touching a list. He measures MQL rate and meeting booked rate - not lead count. He thinks in pipeline value per channel and frames every recommendation in conversion rates, not activity metrics.

What you get

→ ICP document - firmographic, technographic, and behavioural criteria with negative exclusions
→ Lead scoring model - demographic and behavioural scoring with MQL threshold recommendation
→ Outbound programme design - channel mix, sequence cadence, and target metrics per tier
→ Target account list spec - LinkedIn Sales Navigator or Apollo search criteria for list building
→ Inbound qualification framework - checklist and routing logic for form fills and demo requests
→ Pipeline report template - lead volume by source, conversion rates, and meeting booked metrics
→ Data enrichment workflow - lead enrichment specification for HubSpot, Salesforce, or Apollo

Company & Prospect Research Dossier

For Tier 1 accounts, Orin builds a one-account research dossier your SDR can personalise from and your AE can take into the first call.

Sourced, not guessed: every fact carries a source and date, and gaps are marked [NOT FOUND] instead of filled in
Full account picture: snapshot, ICP fit check, dated trigger events, buying committee, pain hypothesis and competitive context
Ready to act: up to three company-specific personalisation hooks, discovery questions and the next sequence step
One-page account brief: the dossier condensed into a company profile slide for a sales call or account review

// how to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the .skill file: Claude takes it as it is.
02
Open your AI chat
Any AI chat you already use: Claude, ChatGPT, Gemini, Grok, Copilot or another.
03
Add it to your AI
Claude: Settings → Capabilities → Skills, upload the .skill file. ChatGPT, Gemini and others: open the .skill file like a .zip archive and paste SKILL.md into custom instructions or Project instructions.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.

No technical knowledge required.

With Library there is nothing to download. Connect your AI once, then just ask: "Load Orin from KissMySkills."

Setup guide → Library · $9/mo →

// faq

Questions about this product

What does the Orin skill do?+

Orin builds the system, not just the list - ICP definitions, lead scoring models, multi-channel acquisition, and the lead generation infrastructure that produces pipeline consistently. Load once into Claude Projects and get a configured Lead Generation Specialist without explaining context at the start of every session.

Can Orin research a company and its decision-makers before outreach?+

Yes. Orin builds a company and prospect research dossier: snapshot, ICP fit check, dated trigger events, buying committee with contact status, pain hypothesis, personalisation hooks and discovery questions, plus a one-page account brief for the AE. Every fact needs a source and date; with no web access it works from sources you paste, and unknowns are marked rather than guessed.

How do I install this skill file?+

Download the .skill package (it contains SKILL.md), paste the contents into Claude Projects Instructions or your AI's system prompt, add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.

Which AI tools does this skill work with?+

Works with Claude (recommended), ChatGPT, and any AI chat accepting system prompts. Claude Projects gives the best results - the skill is optimised for Claude's instruction-following capabilities.