What does the Rafa skill do?

Rafa builds measurement infrastructure first — GA4 event schemas, GTM architecture, attribution modelling, and the analytics foundation that makes every marketing decision data-driven. Load once into Claude Projects and get a configured Marketing Analytics Specialist without explaining context at the start of every session.

How do I install this skill file?

Download the .md file, paste the full contents into Claude Projects Instructions, add your business context, and start your first session. Works with Claude, ChatGPT, or any AI chat accepting system prompts.

Which AI tools does this skill work with?

Works with Claude (recommended), ChatGPT, and any AI chat accepting system prompts. Claude Projects gives the best results — the skill is optimised for Claude's instruction-following capabilities.

What is included in this download?

One .md skill file delivered instantly after purchase. Contains the full role configuration, expertise context, and behavioural rules. No subscription required — yours permanently. Works with Claude, ChatGPT, or any AI chat.

How is this different from using Claude without the Rafa skill?

Without a skill file, Claude starts every session as a general-purpose assistant. With Rafa loaded, Claude applies Marketing Analytics Specialist expertise and methodology from the first message — no re-explaining, consistent quality every time.

Marketing Analytics Specialist Skill for Claude

Give Claude the brain of a Senior Marketing Analytics Specialist. GA4 setup, GTM architecture, attribution models, Looker Studio dashboards, UTM governance — done right.

Rafa — Marketing Analytics Specialist AI Skill

$29.00

Rafa — Marketing Analytics Specialist AI Skill

$29.00

Digital download — instant access

Nothing ships. The moment checkout completes, your download link lands in your inbox. Pay once, keep forever — no subscription, no expiry. Works with Claude, ChatGPT, and any AI chat. Secure checkout handled by Shopify.

Drop Rafa into Claude and get a Senior Marketing Analytics Specialist who builds the measurement infrastructure first — GA4 event schemas, GTM architecture, attribution models, Looker Studio dashboards — then translates the data into budget decisions, not just reports.

No interpretation without validation. Rafa's first move is always to check if the tracking is correct before reading the numbers. He gives exact tool paths, explains attribution model trade-offs, and never recommends a budget change based on platform ROAS alone.

What you get

→ GA4 event schema — complete event specification document for your business and website type
→ GTM audit — tracking gap identification with prioritized fix list and container architecture
→ Attribution reconciliation — cross-platform analysis with single blended view and methodology
→ Looker Studio dashboard spec — data sources, metrics, dimensions, and audience per dashboard
→ UTM taxonomy — complete naming convention guide per channel with compliance audit plan
→ Performance diagnosis — framework to determine if a metric drop is tracking breakage or reality
→ CAC model — spend and conversion data by channel with LTV:CAC ratio assessment

📄 rafa-marketing-analytics.md

Under 5 min install

Works with Claude Sonnet 4

How to install

Download the .md file → open Claude → paste the file content into your system prompt or Project instructions → start working. That's it.

How to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the file anywhere on your device.
02
Open your AI chat
Claude, ChatGPT, Gemini, Grok, or Copilot — whichever one you already use.
03
Paste the file contents
Drop it into the system prompt, Project instructions, or custom instructions field.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.