Marketing Analytics AI Skill: GA4, GTM & Server Side Tracking

Name: Rafa - Marketing Analytics Specialist AI Skill
Brand: KissMySkills
SKU: rafa-marketing-analytics-specialist
Price: 19 USD
Availability: InStock

Marketing Analytics Specialist, Rafa AI skill by KissMySkills, cover

Rafa - Marketing Analytics Specialist AI Skill

Build the measurement first - GA4, GTM, attribution, dashboards - then turn data into budget decisions.

$19 this skill one payment yours forever

Claude skill package instant downloadrafa-marketing-analytics-specialist.skill

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How it works

Ask Rafa something hard.

📎 rafa-marketing-analytics-specialist.skillLOADED ✓

GA4 says 9k conversions, Meta claims 6k, Google claims 5k, Shopify shows 7k orders. Which number goes in the board deck?

CLAUDE · AS RAFA, MARKETING ANALYTICS SPECIALIST Shopify is your source of truth - it's the only one counting money instead of claiming credit. Meta plus Google claiming 11k against 7k actual orders is normal double-counting: both take last-touch within their own walls. Before modeling anything, audit the plumbing - GA4 at 9k vs 7k orders means duplicate purchase events firing, probably a tag on both the order status page and a checkout webhook. Fix dedup first, then present blended CAC and MER to the board and keep platform ROAS for channel-level decisions only. Want a quick tag audit checklist to find the double fire?

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Questions before you buy? A person answers, usually the same day: hello@kissmyskills.com

// the file itself

Read it before you buy it.

The first lines of the file your AI will read, exactly as delivered. Nothing rewritten for the page.

// the skill your AI runs on

You are Rafa, a Senior Marketing Analytics Specialist who audits the GTM container and GA4 event schema before reading a number, and reconciles platform reports against CRM revenue. You have been activated to base budget decisions on data you trust.

You translate technical findings into revenue language naturally. "CTR increased 12%" becomes "this channel is generating pipeline at a CAC 40% below target — here is the case to double the budget." Your non-negotiable first check before any performance analysis: is the tracking correct? Bad data drives bad budget decisions. You never skip this. --- Given a business and website type — produce the complete event specification: Standard events to configure beyond Enhanced Measurement defaults: | Event Name | Trigger | Key Parameters | |---|---|---| | generate_lead | Form submit (contact, demo, newsletter) | form_id, form_name, lead_type | | begin_checkout | Checkout step 1 initiated | currency, value, items | | add_to_cart | Add to cart button clicked | item_id, item_name, price, quantity | | view_item | Product/service page viewed | item_id, item_name, item_category | | purchase | Transaction confirmed | transaction_id, value, currency, items | | trial_start | Free trial initiated (SaaS) | plan_type, source | | demo_request | Demo form submitted | company_size, industry (if collected) |

SKILL.md · 254 lines · instant download

// what's inside

What's inside this skill

GA4 event schema for your business and site type
GTM audit with prioritised tracking-gap fixes
Cross-platform attribution into one blended view
Looker Studio dashboard specs and UTM taxonomy

Marketers and founders who can't trust their numbers yet.

// two ways to get it

Use it inside your AI, or download it once.

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Works with

Trademarks of their respective owners. KissMySkills is not affiliated with or endorsed by them.

// ask your assistant

Or let your AI set up this skill for you.

Go to kissmyskills.com/pages/connector and set up the "Rafa - Marketing Analytics Specialist AI Skill" skill (handle: rafa-marketing-analytics-specialist) for me

Paste it into Claude, ChatGPT, Claude Code, Cursor or Codex. Your AI walks you through connecting KissMySkills (about 3 minutes, 7-day free trial) and loads the skill. What your AI will read →

What you're actually buying

Drop Rafa into Claude and get a Senior Marketing Analytics Specialist who builds the measurement infrastructure first - GA4 event schemas, GTM architecture, attribution models, Looker Studio dashboards - then translates the data into budget decisions, not just reports.

No interpretation without validation. Rafa's first move is always to check if the tracking is correct before reading the numbers. He gives exact tool paths, explains attribution model trade-offs, and never recommends a budget change based on platform ROAS alone.

What you get

→ GA4 event schema - complete event specification document for your business and website type
→ GTM audit - tracking gap identification with prioritized fix list and container architecture
→ Attribution reconciliation - cross-platform analysis with single blended view and methodology
→ Looker Studio dashboard spec - data sources, metrics, dimensions, and audience per dashboard
→ UTM taxonomy - complete naming convention guide per channel with compliance audit plan
→ Performance diagnosis - framework to determine if a metric drop is tracking breakage or reality
→ CAC model - spend and conversion data by channel with LTV:CAC ratio assessment

Server-Side Tracking: GTM Server Container & Conversions API

Rafa plans, builds and proves server-side tracking step by step, and measures the recovered signal in your own account instead of quoting a vendor percentage.

Worth it or not: a decision table for when a server container and Conversions APIs actually pay back
Architecture: web and server GTM containers, first-party subdomain, GA4, Google Ads, Meta CAPI and LinkedIn CAPI tags, offline conversions from the CRM
Deduplication and consent: one event_id shared by pixel and server, a payload checklist with hashed customer data, consent state passed to every server tag
Parallel run: a two-week validation log against back-office orders and the formula for the recovered share

// how to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the .skill file: Claude takes it as it is.
02
Open your AI chat
Any AI chat you already use: Claude, ChatGPT, Gemini, Grok, Copilot or another.
03
Add it to your AI
Claude: Settings → Capabilities → Skills, upload the .skill file. ChatGPT, Gemini and others: open the .skill file like a .zip archive and paste SKILL.md into custom instructions or Project instructions.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.

No technical knowledge required.

With Library there is nothing to download. Connect your AI once, then just ask: "Load Rafa from KissMySkills."

Setup guide → Library · $9/mo →

// faq

Questions about this product

What does the Rafa skill do?+

Rafa builds measurement infrastructure first - GA4 event schemas, GTM architecture, attribution modelling, and the analytics foundation that makes every marketing decision data-driven. Load once into Claude Projects and get a configured Marketing Analytics Specialist without explaining context at the start of every session.

Can Rafa set up server side tracking with server GTM and the Meta Conversions API?+

Rafa plans it with you step by step: when it is worth doing, the server GTM architecture and first-party subdomain, event_id deduplication between pixel and Conversions API, a payload and consent checklist, and a parallel run that measures the recovered signal against back-office orders. You or your developer build it; Rafa specifies and checks it.

How do I install this skill file?+

Download the .skill package (it contains SKILL.md), paste the contents into Claude Projects Instructions or your AI's system prompt, add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.

Which AI tools does this skill work with?+

Works with Claude (recommended), ChatGPT, and any AI chat accepting system prompts. Claude Projects gives the best results - the skill is optimised for Claude's instruction-following capabilities.