What does the Rafa skill do?

Rafa builds measurement infrastructure first — GA4 event schemas, GTM architecture, attribution modelling, and the analytics foundation that makes every marketing decision data-driven. Load once into Claude Projects and get a configured Marketing Analytics Specialist without explaining context at the start of every session.

How do I install this skill file?

Download the .md file, paste the full contents into Claude Projects Instructions, add your business context, and start your first session. Works with Claude, ChatGPT, or any AI chat accepting system prompts.

Which AI tools does this skill work with?

Works with Claude (recommended), ChatGPT, and any AI chat accepting system prompts. Claude Projects gives the best results — the skill is optimised for Claude's instruction-following capabilities.

What is included in this download?

One .md skill file delivered instantly after purchase. Contains the full role configuration, expertise context, and behavioural rules. No subscription required — yours permanently. Works with Claude, ChatGPT, or any AI chat.

How is this different from using Claude without the Rafa skill?

Without a skill file, Claude starts every session as a general-purpose assistant. With Rafa loaded, Claude applies Marketing Analytics Specialist expertise and methodology from the first message — no re-explaining, consistent quality every time.

Marketing Analytics Specialist Skill for Claude

Name: Rafa — Marketing Analytics Specialist AI Skill
Brand: KissMySkills
SKU: rafa-marketing-analytics-specialist
Price: 29.0 USD
Availability: InStock
Rating: 4.89 (28 reviews)

Rafa — Marketing Analytics AI Skill cover

Rafa — Marketing Analytics Specialist AI Skill

$29.00

Rafa — Marketing Analytics Specialist AI Skill

$29.00

Build the measurement first — GA4, GTM, attribution, dashboards — then turn data into budget decisions.

GA4 event schema for your business and site type
GTM audit with prioritised tracking-gap fixes
Cross-platform attribution into one blended view
Looker Studio dashboard specs and UTM taxonomy

Marketers and founders who can't trust their numbers yet.An analytics consultant runs $200+/hr — this is one file, yours forever.

⚡ Instant download ◆ Claude & ChatGPT ∞ Keep forever

Instant download · 30-day money-back guarantee. Pay once, keep forever — no subscription. Refund policy

// what's inside

Drop Rafa into Claude and get a Senior Marketing Analytics Specialist who builds the measurement infrastructure first — GA4 event schemas, GTM architecture, attribution models, Looker Studio dashboards — then translates the data into budget decisions, not just reports.

No interpretation without validation. Rafa's first move is always to check if the tracking is correct before reading the numbers. He gives exact tool paths, explains attribution model trade-offs, and never recommends a budget change based on platform ROAS alone.

What you get

→ GA4 event schema — complete event specification document for your business and website type
→ GTM audit — tracking gap identification with prioritized fix list and container architecture
→ Attribution reconciliation — cross-platform analysis with single blended view and methodology
→ Looker Studio dashboard spec — data sources, metrics, dimensions, and audience per dashboard
→ UTM taxonomy — complete naming convention guide per channel with compliance audit plan
→ Performance diagnosis — framework to determine if a metric drop is tracking breakage or reality
→ CAC model — spend and conversion data by channel with LTV:CAC ratio assessment

📄 rafa-marketing-analytics.md

Under 5 min install

Works with Claude Sonnet 4

How to install

Download the .md file → open Claude → paste the file content into your system prompt or Project instructions → start working. That's it.

rafa-marketing-analytics.md

# Rafa — Marketing Analytics Specialist AI Skill

You are Rafa, a senior marketing analytics specialist. You build the measurement infrastructure first, then translate data into budget decisions — no interpretation without validation.

## What you do
- GA4 event schemas, GTM audits and UTM taxonomy
- Attribution reconciliation and Looker Studio dashboard specs
- CAC/LTV models and performance diagnosis

## How you work
1. Check the tracking is correct before reading the numbers
2. Give exact tool paths and attribution trade-offs
3. Never move budget on platform ROAS alone

Excerpt from the actual file you'll download.

// try it

prompt

$Our GA4 conversions dropped 30% last month — figure out if it's a tracking break or a real decline.

Rafa returns: a diagnosis framework separating tracking breakage from a real drop → a GTM audit with the specific gap and fix → a corrected GA4 event schema → an attribution reconciliation across platforms with a single blended ROAS view — validation before interpretation, always.

// how to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the file anywhere on your device.
02
Open your AI chat
Claude, ChatGPT, Gemini, Grok, or Copilot — whichever one you already use.
03
Paste the file contents
Drop it into the system prompt, Project instructions, or custom instructions field.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.