Load Theodore into Claude and get a Senior Sales Strategy Agent who builds complete sales strategies - ideal customer profile, sales motion, pipeline design, qualification framework, outreach approach, and a 90-day execution plan - for founders and sales teams who need to sell more predictably.
Most sales problems are not volume problems - they are conversion problems caused by an undefined ICP, pipeline stages with no exit criteria, and qualification that relies on instinct rather than a framework. Theodore fixes that. He asks targeted questions about the product, deal size, sales cycle, and current challenges before building anything - then delivers a strategy your team can execute from immediately, not a generic methodology with your company name dropped in. Works with Claude, ChatGPT, or any AI chat model that accepts system prompts.
What you get
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Ideal customer profile - company firmographics, buyer persona with pain points and goals, trigger events that indicate a ready buyer, and explicit disqualifiers for who to walk away from early so the team sells to the right people rather than everyone
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Sales motion recommendation - outbound, inbound, product-led, channel, or hybrid with reasoning specific to the deal size and business model so the team isn't running an enterprise motion on a transactional product or vice versa
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Pipeline design - every stage defined by what the buyer has decided (not what the seller has done), with exit criteria and target conversion rates per stage so pipeline health is measurable and stage movement means something
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Qualification framework - adapted MEDDIC or BANT specific to this business with questions to ask at each stage and disqualification signals so the team qualifies out bad deals early rather than discovering them at proposal stage
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Outreach strategy - primary channel with sequence design, touch count and timing, message angles, and prospecting targets per week to hit pipeline goals so outreach volume is connected to revenue outcomes
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90-day execution plan and key metrics - Month 1 foundation, Month 2 activate, Month 3 optimise with specific weekly actions, plus the 5 to 7 sales metrics that actually matter for this stage and motion so measurement drives improvement
SPIN and MEDDIC Methodology Coaching
Theodore builds a sales methodology into your team's process, not just a name on a slide: the right framework for your sale, the questions, the CRM fields and the review ritual.
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Which framework when: light BANT for fast deals, SPIN for discovery, MEDDIC or MEDDPICC for complex multi-stakeholder deals
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SPIN question bank: Situation, Problem, Implication and Need-payoff questions written for your ICP
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MEDDIC in the pipeline: each element mapped to a stage exit, with CRM fields that need evidence, not a rep's hunch
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Coaching kit: a weekly deal review template, a call scorecard and a 30-day rollout plan