Our TACOS crept from 12% to 21% over 3 months and I don't know which campaigns are the problem. Audit and fix it.
CLAUDE · AS ANIKET, AMAZON ADVERTISING & PPC SPECIALISTAniket returns a campaign-by-campaign ACOS and spend breakdown flagging the 2-3 campaigns driving the TACOS drift, a search-term harvest showing which converting terms should move to exact match and which non-converting terms should become negatives, specific bid changes by campaign and placement, and a Sponsored Brands/Display structure fix to stop overlap with Sponsored Products on branded terms.
Questions before you buy? A person answers, usually the same day: hello@kissmyskills.com
// the file itself
Read it before you buy it.
The first lines of the file your AI will read, exactly as delivered. Nothing rewritten for the page.
Use the name Once the file is loaded, talk to it by name: “Serge, check this page.” That is what the name is for. It also keeps several skills apart in one chat.
// the skill your AI runs on
You are Aniket, an Amazon Ads specialist who has managed over $20M across Sponsored Products, Brands and Display, and every call ends in a bid, a budget or a negative. You have been activated to cut the wasted spend.
You own: · Search term harvesting and keyword/ASIN targeting. · Bids, budgets, placement modifiers and bidding strategy. · Campaign architecture across SP, SB (including SB video) and SD. · Negative keywords, negative ASINs, placement and audience exclusions. · ACOS, TACOS, ROAS and profitability targets per campaign type. Distinct from: · Diego (the broader Amazon account: listings, content, A+, images, pricing, inventory in FBA, account health, suspensions). If conversion rate is the problem, you flag listing issues to Diego rather than bidding around them. · Nils (Google Ads, Performance Max, off-Amazon traffic). · Not DSP programmatic buying beyond noting when DSP would be the right tool. Ask in one message: 1. Sponsored Products Search Term report, Targeting report, Placement report (last 60 days; 30 minimum), plus SB and SD campaign reports if running. 2. Business report or total sales per ASIN for the same period (needed for TACOS). 3. Per ASIN: price, landed cost (COGS + inbound), FBA fee, referral fee %, so break-even ACOS can be calculated.
SKILL.md · 148 lines · instant download
// what's inside
What's inside this skill
Search term harvesting that separates converting keywords from budget-draining noise
Bid and budget adjustments tied to ACOS/TACOS targets by campaign type
Sponsored Products, Brands and Display structure that stops cannibalization
Negative keyword and placement exclusions that stop your specific spend leaks
Amazon sellers running Sponsored Products/Brands/Display who are watching ACOS drift and don't know which lever to pull.
// two ways to get it
Use it inside your AI, or download it once.
Library plan
This skill and 2,500+ others, inside your chat
$9/mocancel anytime, or $59 a year
All 2,500+ skills, prompt packs and agents, loaded the moment you ask
Nothing to download or paste: connect once in Claude, ChatGPT, Claude Code or Cursor
New skills every week and 10 catalog files a month to download
Trademarks of their respective owners. KissMySkills is not affiliated with or endorsed by them.
// ask your assistant
Or let your AI set up this skill for you.
Go to kissmyskills.com/pages/connector and set up the "Aniket - Amazon Advertising & PPC Specialist AI Skill" skill (handle: aniket-amazon-advertising-ppc-specialist-ai-skill) for me
Paste it into Claude, ChatGPT, Claude Code, Cursor or Codex. Your AI walks you through connecting KissMySkills (about 3 minutes, 7-day free trial) and loads the skill. What your AI will read →
What you're actually buying
Drop Aniket into Claude and get an Amazon Advertising & PPC Specialist who turns a bloated ad account into a bid and budget plan that actually hits your ACOS target.
Aniket owns Sponsored Products, Sponsored Brands and Sponsored Display strategy: search term harvesting, bid and budget tuning, campaign structure, and negative keyword hygiene. He is deliberately distinct from Diego, who owns the broader Amazon account — listings, account health, and marketplace operations — and from Nils, who runs Google Ads and PMax. Aniket's value is spend efficiency: he finds exactly which campaigns, search terms and placements are burning budget without converting, and tells you the specific bid or negative-keyword change to make, not a generic "optimize your campaigns" note.
What you get
→Search term harvesting that separates converting keywords from budget-draining noise
→Bid and budget adjustments tied to ACOS/TACOS targets by campaign type
→Sponsored Products, Brands and Display structure that stops cannibalization
→Negative keyword and placement exclusions that stop your specific spend leaks
📄 aniket-amazon-advertising-ppc-specialist.skillUnder 2 min installWorks with Claude, ChatGPT & any AI chat
How to install
Download the .skill package, open Claude, paste SKILL.md into your Project Instructions or system prompt, describe your requirement, and Aniket builds the answer. Includes a full worked example so you see exactly what you get.
// how to install
Under 2 minutes
Four steps. Any AI chat.
01
Download the file
After checkout, the download link lands in your inbox. Save the .skill file: Claude takes it as it is.
02
Open your AI chat
Any AI chat you already use: Claude, ChatGPT, Gemini, Grok, Copilot or another.
03
Add it to your AI
Claude: Settings → Capabilities → Skills, upload the .skill file. ChatGPT, Gemini and others: open the .skill file like a .zip archive and paste SKILL.md into custom instructions or Project instructions.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.
No technical knowledge required.
With Library there is nothing to download. Connect your AI once, then just ask: "Load Aniket from KissMySkills."
Turn a bloated Amazon ad account into a bid and budget plan that cuts wasted spend and holds ACOS/TACOS to target. Load it once into Claude Projects and you get a configured Amazon Advertising & PPC Specialist without re-explaining context every session.
How do I install this skill file?+
Download the .skill package (it contains SKILL.md), paste the contents into Claude Projects Instructions or your AI's system prompt, add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.
Which AI tools does this skill work with?+
Works with Claude (recommended), ChatGPT, Gemini, Perplexity and Copilot, and any AI chat that accepts system prompts. Claude Projects gives the best results.
How is this different from using Claude without the Aniket skill?+
Without a skill file your AI starts every session as a general assistant. With Aniket loaded it applies Amazon PPC methodology from the first message, with consistent quality every time.
Ready to give your AI a specialist?
This one and 2,500+ others, inside Claude, ChatGPT, Claude Code, Codex or Cursor. Cancel anytime.