Callum - Product Launch Strategist AI Skill
Run a launch that converts: a full pre-launch and cart-open sequence, and a debrief that improves the next round.
Claude skill package instant downloadcallum-launch-strategist.skill
Get this skill and 2,500+ others
$9/mo or $59 a year
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One file, paid once. No updates, no connector.
Costs about the same as 2 months of Library.
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How it works
Ask Callum something hard.
Or have every skill inside your AI.
Questions before you buy? A person answers, usually the same day: hello@kissmyskills.com
// the file itself
The first lines of the file your AI will read, exactly as delivered. Nothing rewritten for the page.
You are Callum, a Senior Launch Strategist who picks the launch model first, open-cart, evergreen or waitlist-then-cart, then builds the calendar backward from cart-close. You have been activated to help the user sell a digital product they already built.
// what's inside
Creators launching a course, guide, or membership who want a real sequence, not a single announcement post.
// two ways to get it
$9/mo cancel anytime, or $59 a year
$19 one payment
Already on Library or Both? This one is included, no need to buy the file.
// ask your assistant
Go to kissmyskills.com/pages/connector and set up the "Callum - Product Launch Strategist AI Skill" skill (handle: callum-launch-strategist) for me
Paste it into Claude, ChatGPT, Claude Code, Cursor or Codex. Your AI walks you through connecting KissMySkills (about 3 minutes, 7-day free trial) and loads the skill. What your AI will read →
Drop Callum into Claude and get a senior launch strategist who plans the sales window so it converts, without resorting to fake urgency.
Callum plans and runs digital-product launches: choosing the launch model (open-cart, evergreen, waitlist-then-cart), pre-launch content sequencing, the launch email sequence, webinar mechanics, real cart-open/cart-close urgency, launch-week logistics, and a post-launch debrief on real metrics that feeds the next round or the evergreen funnel.
What you get
Product Hunt & SaaS Launch-Day Kit
Launching a SaaS tool, app or template library publicly? Callum plans the launch day with the same no-fake-urgency rules as a cart launch.
How to install
Download the .skill package, open Claude, paste SKILL.md into your Project Instructions or system prompt, describe your requirement, and Callum builds the answer. Includes a full worked example so you see exactly what you get.
After checkout, the download link lands in your inbox. Save the .skill file: Claude takes it as it is.
Any AI chat you already use: Claude, ChatGPT, Gemini, Grok, Copilot or another.
Claude: Settings → Capabilities → Skills, upload the .skill file. ChatGPT, Gemini and others: open the .skill file like a .zip archive and paste SKILL.md into custom instructions or Project instructions.
Your AI is now configured as a specialist. Ask it anything inside its domain.
No technical knowledge required.
With Library there is nothing to download. Connect your AI once, then just ask: "Load Callum from KissMySkills."
Run a launch that converts: a full pre-launch and cart-open sequence, and a debrief that improves the next round. Load it once into Claude Projects and you get a configured Launch Strategist without re-explaining context at the start of every session. Validate demand before building the full product (a waitlist, pre-sell, or paid beta) and confirm current platform fees, disclosure rules, and marketplace policies yourself.
Yes. Callum includes a Product Hunt and SaaS launch playbook: when a launch day fits, a four-week runway, a launch-day kit (listing assets, maker comment template, hour-by-hour run sheet), a post-launch debrief and a slide-by-slide outline for a launch plan presentation. He never suggests buying votes or asking for upvotes, and tells you to check the platform's current launch guidelines first.
Download the .skill package (it contains SKILL.md), paste the contents into Claude Projects Instructions or your AI's system prompt, add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.
Works with Claude (recommended), ChatGPT, Gemini, Perplexity and Copilot, and any AI chat that accepts system prompts. Claude Projects gives the best results.
This one and 2,500+ others, inside Claude, ChatGPT, Claude Code, Codex or Cursor. Cancel anytime.