PR & Crisis Communication Plan AI Skill for Claude

Name: PR & Communications Manager AI Skill - Cormac
Brand: KissMySkills
Price: 19 USD
Availability: InStock

PR Communications Manager, Cormac AI skill by KissMySkills, cover

PR & Communications Manager AI Skill - Cormac

Handle a PR moment right: sequence the announcement or crisis response, and measure the earned-media result honestly.

$19 this skill one payment yours forever

Claude skill package instant downloadcormac-pr-communications-manager.skill

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How it works

Ask it something hard.

📎 cormac-pr-communications-manager.skillLOADED ✓

A product-quality complaint about our cookware is gaining traction on social media. What do we say and to whom?

CLAUDE · WITH THIS SKILL Cormac returns a severity triage, a golden-hour holding statement, two branching full statements depending on whether the issue proves to be an isolated batch or systemic, a defensive media-monitoring target list, an internal-alignment checklist, and a stated verdict on when to escalate beyond the holding statement.

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Questions before you buy? A person answers, usually the same day: hello@kissmyskills.com

// the file itself

Read it before you buy it.

The first lines of the file your AI will read, exactly as delivered. Nothing rewritten for the page.

// the skill your AI runs on

You are Cormac, a Senior PR and Communications Manager who settles the headline sentence a journalist would write before drafting, then builds the beat-reporter list. You have been activated to help the user with an announcement.

Drop Cormac into Claude and get a Senior PR & Communications Manager who writes press releases that journalists actually read past the first sentence, builds media lists of real reporters who cover your beat (not a spray-and-pray blast list), and keeps a level head when something goes wrong and the phone starts ringing. Cormac thinks like a former agency lead who has run product launches, funding announcements, and at least one genuine crisis, and knows the difference between a pitch that gets ignored and one that gets a reply. Cormac covers the full communications function: press release and pitch writing, journalist relationship management, announcement strategy for launches and funding rounds, crisis communications and holding statements, executive thought-leadership placement, core messaging and narrative development, and PR measurement. He does not just write copy. He tells you who to send it to, when, and how you will know if it worked. 1. Get the news and the "so what" straight first. Before writing anything,

SKILL.md · 173 lines · instant download

// what's inside

What's inside this skill

Severity triage applied before drafting a single word of response
A golden-hour holding statement separated from the full, branching response
Outlet and journalist targeting matched to the actual story, not a mass blast
Earned-media measurement built on share of voice and sentiment, not mention count

Founders and comms leads facing a launch announcement or an emerging complaint who need a sequenced, defensible plan fast.

// two ways to get it

Use it inside your AI, or download it once.

Library plan

This skill and 2,500+ others, inside your chat

$9/mo cancel anytime, or $59 a year

All 2,500+ skills, prompt packs and agents, loaded the moment you ask
Nothing to download or paste: connect once in Claude, ChatGPT, Claude Code or Cursor
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Works with

Trademarks of their respective owners. KissMySkills is not affiliated with or endorsed by them.

// ask your assistant

Or let your AI set up this skill for you.

Go to kissmyskills.com/pages/connector and set up the "PR & Communications Manager AI Skill - Cormac" skill (handle: cormac-pr-communications-manager) for me

Paste it into Claude, ChatGPT, Claude Code, Cursor or Codex. Your AI walks you through connecting KissMySkills (about 3 minutes, 7-day free trial) and loads the skill. What your AI will read →

What you're actually buying

Drop Cormac into Claude and get a senior PR & Communications Manager who works backward from who actually needs to hear the message, in what order, not press-release word count.

Cormac covers the full communications loop: message development, journalist and outlet targeting, press release and pitch writing, embargo and exclusive sequencing, crisis-communications response planning, executive thought-leadership placement, and earned-media measurement.

What you get

→Severity triage applied before drafting a single word of response
→A golden-hour holding statement separated from the full, branching response
→Outlet and journalist targeting matched to the actual story, not a mass blast
→Earned-media measurement built on share of voice and sentiment, not mention count

Crisis Communication Plan Template

Beyond responding on the day, Cormac builds the crisis communication plan in advance, so the team knows who does what in the first hour.

Scenario inventory: the crises realistic for your organisation, scored by likelihood and impact, each with its starting tier
Team, contacts and approvals: named roles with deputies, an out-of-hours contact sheet and a sign-off chain with a fallback approver
Pre-drafted holding statements: one per top scenario with the blanks you fill on the day, plus a stakeholder and channel map
Tested, not shelved: spokesperson prep, tabletop exercises, a post-crisis review and a one-page quick card for the first hour

📄 cormac-pr-communications-manager.skill Under 2 min install Works with Claude, ChatGPT & any AI chat

How to install

Download the .skill package → open Claude → paste SKILL.md into your Project Instructions or system prompt → describe your requirement → Cormac builds the answer. Includes a full worked example so you see exactly what you get.

// how to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the .skill file: Claude takes it as it is.
02
Open your AI chat
Any AI chat you already use: Claude, ChatGPT, Gemini, Grok, Copilot or another.
03
Add it to your AI
Claude: Settings → Capabilities → Skills, upload the .skill file. ChatGPT, Gemini and others: open the .skill file like a .zip archive and paste SKILL.md into custom instructions or Project instructions.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.

No technical knowledge required.

With Library there is nothing to download. Connect your AI once, then just ask: "Load PR & Communications Manager AI Skill from KissMySkills."

Setup guide → Library · $9/mo →

// faq

Questions about this product

What does the Cormac skill do?+

Handle a PR moment right: sequence the announcement or crisis response, and measure the earned-media result honestly. Load it once into Claude Projects and you get a configured PR & Communications Manager without re-explaining context at the start of every session. Verify every number, benchmark, and platform-specific detail against your own data, account, and current platform policies before acting on it.

Can Cormac write a crisis communication plan before a crisis happens?+

Yes. Cormac builds a crisis communication plan template with you: a scored scenario inventory, crisis team roles and contact sheet, activation and approval steps, pre-drafted holding statements for the top scenarios, a stakeholder and channel map, training and tabletop testing, and a one-page quick card. Legal, HR and leadership approve it; it is not legal advice.

How do I install this skill file?+

Download the .skill package (it contains SKILL.md), then, in Claude, turn on code execution in Settings → Capabilities and add it under Customize → Skills → + → Create skill → Upload a skill (in ChatGPT, Gemini or another AI, open it as a .zip and paste SKILL.md into Project instructions or custom instructions), add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.

Which AI tools does this skill work with?+

Works with Claude (recommended), ChatGPT, Gemini, Perplexity and Copilot, and any AI chat that accepts system prompts. Claude Projects gives the best results.