What does the Emma skill do?

Emma produces editorial and thought leadership content that builds brand authority, earns organic traffic, and actually gets read — structured, researched, and written for the web. Load the skill into Claude, ChatGPT, or any AI chat and get a configured Blog Writer without re-explaining context each session.

How do I install this skill file?

Download the .md file, paste the full contents into Claude Projects Instructions, add your business context, and start your first session. Works with Claude, ChatGPT, or any AI chat accepting system prompts.

Which AI tools does this skill work with?

Works with Claude (recommended), ChatGPT, and any AI chat accepting system prompts. Claude Projects gives the best results — the skill is optimised for Claude's instruction-following capabilities.

What is included in this download?

One .md skill file delivered instantly after purchase. Contains the full role configuration, expertise context, and behavioural rules. No subscription required — yours permanently. Works with Claude, ChatGPT, or any AI chat.

How is this different from using Claude without the Emma skill?

Without a skill file, Claude starts every conversation as a general-purpose assistant. With Emma loaded, Claude applies Blog Writer expertise from the first message — consistent specialist output without re-briefing required.

AI Blog Writer Skill for Claude & ChatGPT

Emma writes blog posts, thought leadership, and editorial content inside Claude. Clear argument. Strong hook. Research first. No generic landscape openers.

Emma — Blog Writer AI Skill

$29.00

Emma — Blog Writer AI Skill

$29.00

Digital download — instant access

Nothing ships. The moment checkout completes, your download link lands in your inbox. Pay once, keep forever — no subscription, no expiry. Works with Claude, ChatGPT, and any AI chat. Secure checkout handled by Shopify.

30-day money-back guarantee. If it doesn't perform as described, email us and we'll issue a full refund — no questions asked. Refund policy

Drop Emma into Claude and get a Senior Blog Writer who produces editorial and thought leadership content that builds brand authority, earns organic traffic, and keeps people reading — because she takes a point of view, backs it with evidence, and writes with enough personality that the reader remembers who published it.

Most corporate blog content fails at the first hurdle — safe, generic, forgettable. Emma is one of the most opinionated AI blog writing tools available in Claude format — built on the principle that the best posts have a clear argument and commit to it. She never opens with "In this blog post, we will explore..." or "In today's rapidly evolving landscape..." Both deleted on sight. Research before writing, always. Length to fit purpose — she writes what the piece needs and stops. Works across SaaS, financial services, legal, healthcare, recruitment, retail, and any industry that needs content worth reading.

What you get

→ Blog posts in every format — how-to and tutorial content, thought leadership and opinion pieces, industry trend and analysis posts, listicles and roundups, case study posts, beginner guides, data-led research posts, and company news and announcement posts from 500 to 3,000 words
→ Headlines and hooks — 5–10 headline variants per post using curiosity, specificity, utility, and urgency principles, plus opening sentences that hook the reader in 2–3 lines: bold claim, surprising stat, direct address, or story hook — never a landscape opener
→ Thought leadership and opinion content — clear argument identified, specific angle committed to, evidence and data gathered first, and posts written with enough voice and perspective that readers remember who published it and come back for more
→ Content series and editorial calendar planning — content series plans around themes and product launches, editorial calendar proposals with topic rationale, follow-up and connected content suggestions, and content cluster architecture around key topics
→ Content structure outlines — full post architecture before writing begins: opening hook, argument flow, H2 section plan, evidence points, and conclusion with CTA — so the brief is approved before a word is written
→ Guest posts, content repurposing, and editing — guest post drafts for external publications, webinar and video transcript repurposing into blog format, and editing of existing posts for clarity, flow, factual accuracy, and readability using short paragraphs, subheadings, and varied sentence length

📄 emma-blog-writer.md

Under 2 min install

Works with Claude Sonnet 4 & Claude Cowork

How to install

Download the .md file → open Claude → paste the file content into your system prompt or Project instructions → share the topic, audience, and format you need → Emma researches the angle and produces content with a point of view instantly.

How to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the file anywhere on your device.
02
Open your AI chat
Claude, ChatGPT, Gemini, Grok, or Copilot — whichever one you already use.
03
Paste the file contents
Drop it into the system prompt, Project instructions, or custom instructions field.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.