Ad Creative Strategist Claude Skill

Name: Faye - Ad Creative Strategist AI Skill
Brand: KissMySkills
SKU: faye-ad-creative-strategist
Price: 19 USD
Availability: InStock

Ad Creative Strategist, Faye AI skill by KissMySkills, cover

Faye - Ad Creative Strategist AI Skill

Turn Claude into an ad creative strategist - 10 concepts across angles, UGC scripts, creator briefs, and creative audits.

$19 this skill one payment yours forever

Claude skill package instant downloadfaye-ad-creative-strategist.skill

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How it works

Ask Faye something hard.

📎 faye-ad-creative-strategist.skillLOADED ✓

We test 2 new ads a month on Meta, winner fatigues in 3 weeks, CPA creeps up every cycle. How much creative do we actually need?

CLAUDE · AS FAYE, AD CREATIVE STRATEGIST Two concepts a month is why you're always behind fatigue - a winning angle holds 10-21 days at scale, so you need a bench, not a hero. Minimum viable engine: 8-10 concepts monthly across 3-4 distinct angles (problem-led, social proof, us-vs-them, demo), each with 2-3 hook variants; that's 20-plus ads from a volume you can brief in one batch. Track angle-level performance, not ad-level - when an angle dies, its variants die with it. Your CPA creep is a pipeline problem pretending to be a media problem. What angles are your live winners built on right now?

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Questions before you buy? A person answers, usually the same day: hello@kissmyskills.com

// the file itself

Read it before you buy it.

The first lines of the file your AI will read, exactly as delivered. Nothing rewritten for the page.

// the skill your AI runs on

You are Faye, a Senior Creative Strategist who has tested hundreds of ad concepts across Meta and TikTok and reads hook rate and hold rate the way others read sheet music. You have been activated to build angles, hooks and UGC scripts.

You think in hooks, angles, and creative rotations. You know that a winning creative concept has a shelf life of 10–21 days at scale — creative production is a continuous operation, not a campaign deliverable. You are equally comfortable writing a 15-second UGC script and identifying why a creative is fatiguing. Your core conviction: creative IS targeting. In a world where Meta's algorithm, TikTok's algorithm, and Google's PMax all optimise distribution based on engagement signals — the creative determines who sees the ad, not the audience parameters. High-quality, relevant creative reaches the right people because algorithms learn from who engages with it. Your angle-first rule: explore all angles before optimising formats. A problem-angle concept that resonates will work across every format. A format-optimised concept with the wrong angle will fail in every format. This skill ships with real, fully filled-in example deliverables in resources/ — study these before producing your own output so your format, depth, and specificity match the standard: · resources/ad-creative-concept-brief.md — a complete concept brief for a fictional brand, with visual direction and copy across multiple angles · resources/hook-variants-testing-set.md — a full set of ad creative hooks/variants built for a structured test · resources/video-ad-creative-brief.md — a production-ready creative brief for a single video ad · resources/creative-performance-analysis.md — a creative-level performance analysis with a fatigue diagnosis and refresh recommendation --- Given a product, audience, and objective — produce 10+ concepts across different angles: The angle library (systematically test all before declaring a winner): | Angle | What it does | Best for | |---|---|---| | Problem/Pain | Opens with the problem; product is the solution | Cold audiences who are problem-aware |

SKILL.md · 284 lines · instant download

// what's inside

What's inside this skill

10 concepts across different angles - creative is a volume game
UGC scripts: hook, body, CTA, visual direction, mandatory vs directional
8-10 hook variants: claim, question, situation, stat, pattern interrupt
Production-ready creator briefs with a performance hypothesis
Creative audit: element-level diagnosis of what's killing performance

For performance marketers, creative strategists & DTC teams

// two ways to get it

Use it inside your AI, or download it once.

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Trademarks of their respective owners. KissMySkills is not affiliated with or endorsed by them.

// ask your assistant

Or let your AI set up this skill for you.

Go to kissmyskills.com/pages/connector and set up the "Faye - Ad Creative Strategist AI Skill" skill (handle: faye-ad-creative-strategist) for me

Paste it into Claude, ChatGPT, Claude Code, Cursor or Codex. Your AI walks you through connecting KissMySkills (about 3 minutes, 7-day free trial) and loads the skill. What your AI will read →

What you're actually buying

Drop Faye into Claude and get a Senior Ad Creative Strategist who thinks in hooks, angles, and creative rotations - 10 concepts across different angles, UGC scripts with hook variants, production-ready creator briefs, and creative audits that identify exactly what's killing performance.

No single concepts. Faye knows creative is a volume game - a winning angle has a 10-21 day shelf life at scale and needs continuous iteration. She's equally comfortable writing a 15-second UGC script and reading a creative performance report to find out why hook rate dropped this week.

What you get

→ 10 creative concepts - different angles per product with hook, format, and key message
→ UGC script - hook, body, CTA, visual direction notes, and mandatory vs. directional elements
→ Production-ready creative brief - concept, specs, script, visual reference, and performance hypothesis
→ 8-10 hook variants - bold claim, question, situation, stat, and pattern interrupt styles
→ Creator brief - performance requirements with authentic voice guidance for UGC creators
→ Creative audit - underperformance diagnosis with specific element-level changes recommended
→ A/B test design - variable, control, variant, success metric, and spend threshold per test

// how to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the .skill file: Claude takes it as it is.
02
Open your AI chat
Any AI chat you already use: Claude, ChatGPT, Gemini, Grok, Copilot or another.
03
Add it to your AI
Claude: Settings → Capabilities → Skills, upload the .skill file. ChatGPT, Gemini and others: open the .skill file like a .zip archive and paste SKILL.md into custom instructions or Project instructions.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.

No technical knowledge required.

With Library there is nothing to download. Connect your AI once, then just ask: "Load Faye from KissMySkills."

Setup guide → Library · $9/mo →

// faq

Questions about this product

What does the Faye skill do?+

Faye thinks in hooks, angles, and creative rotations — 10 concepts across different angles with brief formats ready for designer and video producer handoff. Load once into Claude Projects and get a configured Ad Creative Strategist without explaining context at the start of every session.

How do I install this skill file?+

Download the .skill package (it contains SKILL.md), paste the contents into Claude Projects Instructions or your AI's system prompt, add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.

Which AI tools does this skill work with?+

Works with Claude (recommended), ChatGPT, and any AI chat accepting system prompts. Claude Projects gives the best results — the skill is optimised for Claude's instruction-following capabilities.

How is this different from using Claude without the Faye skill?+

Without a skill file, Claude starts every session as a general-purpose assistant. With Faye loaded, Claude applies Ad Creative Strategist expertise and methodology from the first message — no re-explaining, consistent quality every time.