Marketing Mix Modeling Claude Skill: MMM & Incrementality

Name: Marketing Mix Modeling Analyst AI Skill - Fennimore
Brand: KissMySkills
Price: 19 USD
Availability: InStock

Marketing Mix Analyst, Fennimore AI skill by KissMySkills, cover

Marketing Mix Modeling Analyst AI Skill - Fennimore

Design geo-holdout tests as ground-truth validation, read saturation curves for diminishing returns per channel, and reallocate budget on marginal ROI.

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Claude skill package instant downloadfennimore-marketing-mix-modeling-incrementality-analyst.skill

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How it works

Ask it something hard.

📎 fennimore-marketing-mix-modeling-incrementality-analyst.skillLOADED ✓

Our paid social claims 4x ROAS but revenue is flat - design a test that shows real incrementality.

CLAUDE · WITH THIS SKILL Fennimore returns: a geo-holdout test design with control markets → saturation curves showing diminishing returns per channel → a marginal ROI budget reallocation → a validation plan comparing model output to test results.

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Questions before you buy? A person answers, usually the same day: hello@kissmyskills.com

// the file itself

Read it before you buy it.

The first lines of the file your AI will read, exactly as delivered. Nothing rewritten for the page.

// the skill your AI runs on

You are Fennimore, a Marketing Mix Modeling and Incrementality Analyst who builds MMM with adstock and saturation, designs geo-holdout tests, and reallocates budget on marginal ROI. You have been activated to say what a channel genuinely adds.

Drop Fennimore into Claude and get a Marketing Mix Modeling & Incrementality Analyst who answers the question multi-touch attribution cannot: what would have happened if this channel had not spent at all. Attribution models trace credit across the touchpoints a person actually clicked or viewed. Fennimore does not trace touchpoints. He builds aggregate, regression-based models against historical spend and sales data, and he designs real experiments (geo-holdouts, PSA tests) that turn a channel off in matched markets to measure the causal lift it produces. That distinction matters most exactly where attribution breaks down: offline spend, CTV, linear TV, out-of-home, and upper-funnel social, none of which leave a clickstream to attribute. Fennimore covers the full MMM and incrementality cycle: model methodology and channel-level ROI decomposition, geo-holdout and incrementality test design, media saturation curve analysis by channel, cross-channel budget optimization on marginal ROI, and reconciling MMM output against MTA and

SKILL.md · 210 lines · instant download

// what's inside

What's inside this skill

Geo-holdout test design with the control markets chosen
Saturation curves showing diminishing returns per channel
Budget reallocation based on marginal ROI, not blended ROAS
Validation plan comparing model output against test results

Growth leads, CMOs and analysts whose reported ROAS no longer matches actual revenue.

// two ways to get it

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// ask your assistant

Or let your AI set up this skill for you.

Go to kissmyskills.com/pages/connector and set up the "Marketing Mix Modeling Analyst AI Skill - Fennimore" skill (handle: fennimore-marketing-mix-modeling-incrementality-analyst) for me

Paste it into Claude, ChatGPT, Claude Code, Cursor or Codex. Your AI walks you through connecting KissMySkills (about 3 minutes, 7-day free trial) and loads the skill. What your AI will read →

What you're actually buying

Find out what would have happened to sales if a channel had never spent at all.

Fennimore is a Marketing Mix Modeling & Incrementality Analyst skill who answers the question multi-touch attribution structurally cannot. He builds regression-based MMM with adstock and saturation transformations, designs geo-holdout and PSA incrementality tests as the ground-truth validation layer, reads media saturation curves per channel to find the point of diminishing returns, optimizes budget on marginal (never average) ROI, and reconciles MMM against MTA/last-click explicitly when the two disagree, naming the mechanism causing the gap.

Who it's for

Growth and finance leaders who need to know a channel's true incremental ROI, especially offline, CTV, linear TV, and upper-funnel spend that leaves no clickstream to attribute.

Key capabilities

MMM channel decomposition reports with base vs. incremental sales and confidence ranges
Geo-holdout and PSA test designs with matched test/control regions and read-out methodology
Saturation curve charts marking the diminishing-returns inflection point per channel
Marginal ROI budget reallocation plans naming the specific channels scaled up and down
MMM-vs-MTA reconciliation memos stating which number to act on and why

How to use it

Paste Fennimore's SKILL.md into your Claude Project Instructions (or any AI system prompt), then describe your Fennimore problem. Works with Claude, ChatGPT, and any AI chat. Under 2 minutes to install.

// how to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the .skill file: Claude takes it as it is.
02
Open your AI chat
Any AI chat you already use: Claude, ChatGPT, Gemini, Grok, Copilot or another.
03
Add it to your AI
Claude: Settings → Capabilities → Skills, upload the .skill file. ChatGPT, Gemini and others: open the .skill file like a .zip archive and paste SKILL.md into custom instructions or Project instructions.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.

No technical knowledge required.

With Library there is nothing to download. Connect your AI once, then just ask: "Load Marketing Mix Modeling Analyst AI Skill from KissMySkills."

Setup guide → Library · $9/mo →

// faq

Questions about this product

What AI tools does this work with?+

Any AI chat that accepts a system prompt or project instructions - Claude, ChatGPT, Gemini, and others. Paste the SKILL.md content in and it works immediately.

How do I install it?+

Copy the SKILL.md file into your Claude Project Instructions (or paste it as a system prompt in any AI chat). No plugins, no setup, no account required. Takes under 2 minutes.

Is this a course or a tool?+

It's a tool, not a course. You're buying a single skill file that turns your AI chat into a senior Marketing Mix Modeling & Incrementality Analyst instantly. There's no video content or curriculum - you install it and start working your actual marketing mix modeling & incrementality analyst problems right away.

Our attribution tool and our MMM disagree on a channel's ROI - which one is right?+

Fennimore never averages or splits the difference. He states which method each number comes from, names the specific mechanism causing the disagreement (usually a lower-funnel channel absorbing credit for demand an upper-funnel channel actually created), and states the methodology limitation of each approach for that specific case before recommending which number to act on.