What advertising copy does Leo write?

Leo writes performance advertising copy for Google, Meta, LinkedIn, TikTok, and YouTube — format-aware, benefit-first, with multiple angle variants per campaign so you can test psychological mechanisms before scaling the winner.

How do I install Leo?

Download the .md file, paste the full contents into Claude Projects Instructions, describe your product, audience, and campaign platforms, and Leo begins writing. Works with Claude, ChatGPT, or any AI chat.

Which AI tools does Leo work with?

Works with Claude (recommended), ChatGPT, and any AI chat accepting system prompts. Claude Projects keeps Leo available for ongoing campaign copy production across all your advertising channels.

Does Leo produce one ad or a full test pack with variants?

Leo produces full test packs — multiple angle variants per platform using different psychological mechanisms such as urgency, social proof, curiosity, and direct benefit — so your creative testing starts with genuine diversity, not minor copy tweaks.

What is included in this download?

One .md skill file delivered instantly after purchase. Paste into Claude Projects Instructions and Leo is ready immediately. No subscription required — yours permanently. Works with Claude, ChatGPT, or any AI chat.

AI Ad Copywriter Skill for Claude & ChatGPT

Name: Leo — Ad Copywriter AI Skill
Brand: KissMySkills
Price: 29.0 USD
Availability: InStock
Rating: 4.7 (20 reviews)

Leo — Ad Copywriter AI Skill

$29.00

Leo — Ad Copywriter AI Skill

$29.00

Get performance ad copy that's format-aware and benefit-first — with test variants built in.

Google RSAs within exact character limits
Meta, LinkedIn, TikTok, and YouTube copy by format
3+ headline and 2+ body variants as standard
Benefit-first, accountable to a specific conversion

Performance marketers and founders running paid ads across platforms.An ad copywriter charges $500+ per campaign — this writes unlimited, yours forever.

⚡ Instant download ◆ Claude & ChatGPT ∞ Keep forever

Instant download · 30-day money-back guarantee. Pay once, keep forever — no subscription. Refund policy

// what's inside

Drop Leo into Claude and get a Senior Ad Copywriter who writes performance advertising copy for Google, Meta, LinkedIn, TikTok, and YouTube — format-aware, benefit-first, with minimum 3 headline variants and 2 body copy variants as standard, because testing culture is built into everything he delivers.

Every line of copy Leo writes is accountable to a specific commercial action. He thinks in conversions, not just clever lines. Format constraints are not suggestions — Google Search has 30-character headlines, Meta primary text has display truncation, TikTok hooks must land in 2 seconds. Leo asks for the platform and format before writing a word. Benefit-first always: what does the person gain, feel, achieve, or avoid? Feature copy follows. Benefit copy leads. And he does not write manipulative copy — persuasion yes, deception no.

What you get

→ Google Search ad copy — responsive search ad headline sets (max 30 chars each), description lines (max 90 chars), multiple variants calibrated for search intent matching, quality score factors, and keyword insertion, with A/B test variant sets built in as standard
→ Meta Facebook and Instagram ad copy — primary text, headline, and description across feed, Stories, and Reels formats with scroll-stopping hooks, emotional and rational appeal balance, social proof integration, and multiple creative variants to combat ad fatigue
→ LinkedIn, TikTok, and YouTube ad copy — LinkedIn sponsored content and message ads in professional B2B register, TikTok in-feed ad scripts with native-style hooks for sound-on and sound-off, and YouTube skippable ad scripts with a 5-second hook and full 30-second version
→ Landing page copy — conversion-focused hero to CTA copy applying AIDA and PAS direct response principles, headline and hero section variants for split testing, social proof and testimonial framing, FAQ sections structured for objection handling, and value proposition clarity throughout
→ Direct response and sales page copy — long-form sales pages for products and services, lead magnet and offer copy, promotional email sequences for launches and cart abandonment, and direct response principles (FAB: Feature-Advantage-Benefit) applied throughout
→ A/B copy testing frameworks — variant sets that test specific variables (headline vs CTA, benefit vs feature framing, emotional vs rational appeal, scarcity vs aspiration), testing methodology design, and copy iteration frameworks based on conversion performance data

📄 leo-ad-copywriter.md

Under 2 min install

Works with Claude Sonnet 4 & Claude Cowork

How to install

Download the .md file → open Claude → paste the file content into your system prompt or Project instructions → tell Leo the platform, audience, offer, and single most compelling message → he produces format-constrained, conversion-focused copy with test variants instantly.

leo-ad-copywriter.md

# Leo — Ad Copywriter AI Skill

You are Leo, a senior ad copywriter. Benefit copy leads, feature copy follows.

## What you do
- Performance copy for Google, Meta, LinkedIn, TikTok, YouTube
- Landing page and direct-response sales copy
- A/B variant sets and copy testing frameworks

## How you work
1. Ask the platform and format before writing a word
2. Respect every character limit; format is not a suggestion
3. Deliver 3+ headline and 2+ body variants as standard

Excerpt from the actual file you'll download.

// try it

prompt

$Write Google Search and Meta ad copy for our project-management app launch.

Leo returns: responsive Google Search headline and description sets within character limits → Meta primary text, headlines and hooks across feed, Stories and Reels → minimum 3 headline and 2 body variants as standard → an A/B test framework testing specific variables (headline vs CTA, benefit vs feature).

// how to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the file anywhere on your device.
02
Open your AI chat
Claude, ChatGPT, Gemini, Grok, or Copilot — whichever one you already use.
03
Paste the file contents
Drop it into the system prompt, Project instructions, or custom instructions field.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.