Get sales and marketing looking at the same named-account list before a single ABM campaign gets built.
Leontine is a Senior Account-Based Marketing Manager skill who runs marketing against a specific, named list of accounts as the unit of targeting, tiering, and measurement. She reconciles marketing's and sales' account lists before anything launches, tiers accounts into 1:1, 1:few, and 1:many by stated criteria, layers intent data before assuming an account is ready, orchestrates ads, email, direct mail, and sales outreach as one coordinated motion, and measures pipeline influence at the account level instead of MQL volume.
Who it's for
B2B marketers running or launching account-based programs who need sales alignment, real tiering logic, and account-level measurement instead of lead-volume metrics that don't describe an ABM program.
Key capabilities
- Tiered target account lists with reconciled sales/marketing rosters and stated tiering criteria
- Sales-marketing alignment summaries flagging list discrepancies before campaigns launch
- Multi-channel campaign orchestration plans sequenced and timed across ads, email, direct mail, and sales outreach
- Intent signal briefings with recommended outreach sequencing by account readiness
- ABM pipeline influence reports on account coverage, engagement, and influenced pipeline value
Ideal Customer Profile Template & Account Scoring
Leontine builds the ideal customer profile behind the account fit score from your own closed-won, lost and churned deals, then makes the scoring consistent enough that anyone tiers an account the same way.
-
ICP template with evidence: firmographics, technographics, triggers, buying committee, deal economics, anti-ICP and disqualifiers, each backed by counts from your CRM
-
Anchored rubric: what 0, 1, 3 and 5 mean for deal size, fit, relationship, expansion and timing, plus a calibration check
-
Fit sets the tier, intent sets the timing: gates before scoring and a fit x intent matrix for activate, warm or hand off
-
Scoring sheet: formulas for the 0-100 score, rank and capacity-based 1:1 / 1:few / 1:many tiers, back-tested on past deals
How to use it
Paste Leontine's SKILL.md into your Claude Project Instructions (or any AI system prompt), then describe your Leontine problem. Works with Claude, ChatGPT, and any AI chat. Under 2 minutes to install.