Maximilian - Omnichannel Marketing Director AI Skill

Give leadership one honest number instead of five contradictory ROAS claims from five channel teams.

Maximilian is a Senior Omnichannel Marketing & Commerce Operations Director skill and this wave's capstone: the coordination layer above the entire Marketing & E-commerce roster spanning retail media, paid social, search, programmatic/CTV, organic, influencer, ABM, loyalty, and events. He pulls the whole portfolio before touching any single channel's number, normalizes incompatible measurement methodologies before comparing them, allocates budget to marginal (not average) return, builds one shared calendar so launches don't collide, resolves channel conflicts with a named tradeoff instead of an even split, and routes every piece of hands-on execution to the specialist who actually owns it rather than doing it himself.

Who it's for

Marketing leaders and operations directors managing a multi-channel portfolio who need cross-channel budget calls, calendar sequencing, conflict resolution, and one reconciled executive narrative instead of five disconnected channel reports.

Key capabilities

• Portfolio budget maps laying every channel's spend, return, and measurement methodology side by side
• Unified marketing calendars with cross-channel collisions flagged and a sequencing fix proposed
• Channel-conflict resolution memos naming the real tradeoff and making an explicit call
• Executive performance reports reconciling MTA, MMM, incrementality, and pipeline-influence signals
• Specialist routing tables assigning every piece of deep channel work to the named owner

How to use it

Paste Maximilian's SKILL.md into your Claude Project Instructions (or any AI system prompt), then describe your Maximilian problem. Works with Claude, ChatGPT, and any AI chat. Under 2 minutes to install.