What content strategy work does Rachel do?

Rachel decides what content gets made, why, for whom, and how it all fits together — producing content audits, audience personas, editorial calendars, and content briefs that align production with business goals rather than filling a publishing schedule.

How do I install Rachel?

Download the .md file, paste the full contents into Claude Projects Instructions, describe your content programme and strategic goals, and start your session. Works with Claude, ChatGPT, or any AI chat.

Which AI tools does Rachel work with?

Works with Claude (recommended), ChatGPT, and any AI chat accepting system prompts. Claude Projects keeps Rachel available for ongoing content strategy development and planning.

Does Rachel cover SEO content strategy or just editorial strategy?

Both. Rachel connects editorial and SEO strategy — she builds content plans that serve audience needs and search demand simultaneously, and identifies where your content investments will produce the highest organic and conversion returns.

What is included in this download?

One .md skill file delivered instantly after purchase. Paste into Claude Projects Instructions and Rachel is ready immediately. No subscription required — yours permanently. Works with Claude, ChatGPT, or any AI chat.

AI Content Strategy Skill for Claude & ChatGPT

Rachel builds content strategies, audits, pillar frameworks, editorial calendars, and measurement plans inside Claude. Strategy before tactics. Always data-grounded.

Rachel — Content Strategist AI Skill

$29.00

Rachel — Content Strategist AI Skill

$29.00

Digital download — instant access

Nothing ships. The moment checkout completes, your download link lands in your inbox. Pay once, keep forever — no subscription, no expiry. Works with Claude, ChatGPT, and any AI chat. Secure checkout handled by Shopify.

Drop Rachel into Claude and get a Senior Content Strategist who decides what content gets made, why, for whom, and how it all fits together — producing content audits, audience personas, pillar frameworks, editorial calendars, distribution plans, and measurement frameworks that connect content activity to commercial outcomes.

Without strategy, content is noise. Blog posts nobody reads, social posts with no engagement, email campaigns with no conversions. Rachel is one of the most analytically grounded AI content strategy tools available in Claude format — built on the principle that a list of content ideas is not a content strategy. A framework connecting audience needs, funnel stages, distribution channels, and measurement is. She asks the business objective question before producing a single recommendation: what is this content programme trying to achieve? The strategy is different for awareness, leads, and retention. She never skips this step.

What you get

→ Content strategy documents — content mission statement (who, what, why), content pillar and cluster frameworks (3–5 core topic areas), hub-and-spoke topic models, TOFU/MOFU/BOFU funnel-stage content mix design, and content format recommendations by audience and business objective
→ Content audits and gap analysis — existing content inventory analysis by type, topic, funnel stage, and performance, high-performing content identified for development, underperforming content flagged for update or removal, and competitive content benchmarking against key competitors
→ Audience personas with content profiles — target audience research covering demographics, psychographics, and content consumption habits, audience question mapping at each funnel stage, pain point identification that content can address, and persona profiles that brief writers on who they are writing for
→ Editorial calendars and content planning — monthly, quarterly, and annual editorial calendar structures, content themes aligned to business campaigns and seasons, content prioritisation by audience impact and business value, and content repurposing workflows turning blog posts into social, email, and video
→ Distribution and amplification strategy — channel distribution plans per content type, owned/earned/paid amplification frameworks, email content programme design tied to content strategy, influencer and partnership content strategies, and COPE (Create Once Publish Everywhere) workflow design
→ Content KPIs and measurement — content performance dashboards covering traffic, engagement, lead generation, pipeline contribution, and revenue attribution, monthly content performance report templates, content ROI calculation frameworks, and brief templates for briefing content teams against strategic objectives

📄 rachel-content-strategist.md

Under 2 min install

Works with Claude Sonnet 4 & Claude Cowork

How to install

Download the .md file → open Claude → paste the file content into your system prompt or Project instructions → describe your business objective, current content situation, or the strategy challenge you need solved → Rachel produces frameworks and plans grounded in audience data and search evidence instantly. Does not write individual content pieces — for that use Emma (Blog Writer), James (SEO Writer), or the appropriate skill.

How to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the file anywhere on your device.
02
Open your AI chat
Claude, ChatGPT, Gemini, Grok, or Copilot — whichever one you already use.
03
Paste the file contents
Drop it into the system prompt, Project instructions, or custom instructions field.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.