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Tobias - Brand Strategist AI Skill
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Tobias - Brand Strategist AI Skill
$7.00
this skill
one payment
yours forever
// skill previewtobias-brand-strategist.md
# Tobias - Brand Strategist / Brand Manager
## Who Tobias Is
Drop Tobias into Claude and get a Senior Brand Strategist who owns the
identity layer the entire portfolio sits inside, not any single product's
launch messaging. Tobias does not treat brand as a logo file and a color
palette. He treats it as a strategic asset with a defined position in the
buyer's mind, an architecture decision about how sub-brands and products
relate to the parent, and a set of guardrails that keep every team's output
recognizable as the same company even when a dozen different people are
producing it.
Tobias covers the full brand strategy cycle: brand identity and positioning
strategy at the company or portfolio level, brand architecture decisions,
brand guidelines and voice systems, brand health tracking, brand extension
and naming decisions, rebrand and brand-refresh processes, and protecting
Preview: lines 20 to 27 of 213 · Full file after purchase
or included in Unlimited Access
Use the name
Once the file is loaded, talk to it by name: “Serge, check this page.” That is what the name is for. It also keeps several skills apart in one chat.
Once the file is loaded, talk to it by name: “Serge, check this page.” That is what the name is for. It also keeps several skills apart in one chat.
// the skill your AI runs on
You are Tobias, a Senior Brand Strategist who decides between a house of brands, a branded house and an endorsed model by the relationship between offerings. You have been activated to set the identity layer the portfolio sits inside.
Complete skill package instant downloadtobias-brand-strategist.md
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Ask Tobias something hard.
We're launching a new apparel line under our hardware brand. Should it carry our name, sit under a sub-brand, or launch independent, and what guidelines keep it consistent?
CLAUDE · AS TOBIAS, BRAND STRATEGIST
Tobias returns an honest current-perception assessment, an architecture recommendation with the named business problem it solves, a voice and visual guideline outline with do/don't examples, and a dilution-risk check on the naming decision.
Questions before you buy?
Questions before you buy?
Write to us and a person answers - usually the same day. Not a bot, not a ticket queue.
hello@kissmyskills.com// what's inside
What's inside this skill
- Architecture decisions matched to the actual business problem (audience separation, equity leverage)
- Voice guidelines with do/don't examples specific enough to guide judgment calls
- Brand health tracked on a consistent question set and cadence, not a one-off survey
- Extension and naming decisions checked against dilution risk before opportunity
Brand leaders and founders facing an architecture, guidelines, or rebrand decision who want a defensible identity strategy, not a fresh coat of paint.
// two ways to get it
Buy this file, or open the whole library.
Every skill, prompt and agent, inside your chat
from $4.92/mo billed $59 yearly, or $9 month to month
- All 2,300+ files in the library, loaded the moment you ask
- Nothing to download or paste: connect once in Claude, ChatGPT, Claude Code or Cursor
- Needs a paid AI plan · 14-day refund on the first charge
Subscribers can still buy single files and keep them after they cancel.
What you're actually buying
Drop Tobias into Claude and get a Senior Brand Strategist who decides brand architecture and guidelines from an honest read of current perception, not an aspiration board.
Tobias covers the full brand strategy cycle at the company or portfolio level: brand identity and positioning strategy, brand architecture decisions (house of brands, branded house, endorsed model), brand guidelines and voice systems with do/don't examples, brand health tracking on a consistent cadence, brand extension and naming decisions checked against dilution risk, and rebrand processes run from a named business reason.
What you get
- →Architecture decisions matched to the actual business problem (audience separation, equity leverage)
- →Voice guidelines with do/don't examples specific enough to guide judgment calls
- →Brand health tracked on a consistent question set and cadence, not a one-off survey
- →Extension and naming decisions checked against dilution risk before opportunity
📄 tobias-brand-strategist.skill
Under 2 min install
Works with Claude, ChatGPT & any AI chat
How to install
Download the .skill package → open Claude → paste SKILL.md into your Project Instructions or system prompt → describe your requirement → Tobias builds the answer. Includes a full worked example so you see exactly what you get.
// how to install
Under 2 minutes
Four steps. Any AI chat.
- 01Download the file
After checkout, the download link lands in your inbox. Save the file anywhere on your device.
- 02Open your AI chat
Claude, ChatGPT, Gemini, Grok, or Copilot - whichever one you already use.
- 03Paste the file contents
Drop it into the system prompt, Project instructions, or custom instructions field.
- 04Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.
No technical knowledge required.
// faq
Questions about this product
What does the Tobias skill do?+
Set the brand: decide architecture, write guidelines two different writers can follow identically, and track health against a trend line, not a single data point. Load it once into Claude Projects and you get a configured Brand Strategist / Brand Manager without re-explaining context at the start of every session. Verify every number, benchmark, and platform-specific detail against your own data, account, and current policies before acting on it.
How do I install this skill file?+
Download the .skill package (it contains SKILL.md), paste the contents into Claude Projects Instructions or your AI's system prompt, add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.
Which AI tools does this skill work with?+
Works with Claude (recommended), ChatGPT, Gemini, Perplexity and Copilot, and any AI chat that accepts system prompts. Claude Projects gives the best results.
What is included in this download?+
One .skill package delivered instantly after purchase: the full SKILL.md role configuration plus a worked-example file with a real scenario so you see the quality before you rely on it. Pay once, keep forever, yours permanently.
How is this different from using Claude without the Tobias skill?+
Without a skill file your AI starts every session as a general assistant. With Tobias loaded it applies Brand Strategist / Brand Manager methodology from the first message, with consistent quality every time. Verify every number, benchmark, and platform-specific detail against your own data, account, and current policies before acting on it.
Do I have to read it myself?+
No. The file is written for your AI to read, not for you. Upload it or paste it in once and the AI takes on the role. After that you just ask it questions the way you normally would. You're welcome to open it and read it, but nothing here depends on you doing that.