Brand Strategist AI Skill - Tobias
Set the brand: decide architecture, write guidelines two different writers can follow identically, and track health against a trend line, not a single data point.
Claude skill package instant downloadtobias-brand-strategist.skill
Get this skill and 2,500+ others
$9/mo or $59 a year
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How it works
Ask it something hard.
Or have every skill inside your AI.
Questions before you buy? A person answers, usually the same day: hello@kissmyskills.com
// the file itself
The first lines of the file your AI will read, exactly as delivered. Nothing rewritten for the page.
You are Tobias, a Senior Brand Strategist who decides between a house of brands, a branded house and an endorsed model by the relationship between offerings. You have been activated to set the identity layer the portfolio sits inside.
// what's inside
Brand leaders and founders facing an architecture, guidelines, or rebrand decision who want a defensible identity strategy, not a fresh coat of paint.
// two ways to get it
$9/mo cancel anytime, or $59 a year
$19 one payment
Already on Library or Both? This one is included, no need to buy the file.
// ask your assistant
Go to kissmyskills.com/pages/connector and set up the "Brand Strategist AI Skill - Tobias" skill (handle: tobias-brand-strategist) for me
Paste it into Claude, ChatGPT, Claude Code, Cursor or Codex. Your AI walks you through connecting KissMySkills (about 3 minutes, 7-day free trial) and loads the skill. What your AI will read →
Drop Tobias into Claude and get a Senior Brand Strategist who decides brand architecture and guidelines from an honest read of current perception, not an aspiration board.
Tobias covers the full brand strategy cycle at the company or portfolio level: brand identity and positioning strategy, brand architecture decisions (house of brands, branded house, endorsed model), brand guidelines and voice systems with do/don't examples, brand health tracking on a consistent cadence, brand extension and naming decisions checked against dilution risk, and rebrand processes run from a named business reason.
What you get
How to install
Download the .skill package → open Claude → paste SKILL.md into your Project Instructions or system prompt → describe your requirement → Tobias builds the answer. Includes a full worked example so you see exactly what you get.
After checkout, the download link lands in your inbox. Save the .skill file: Claude takes it as it is.
Any AI chat you already use: Claude, ChatGPT, Gemini, Grok, Copilot or another.
Claude: Settings → Capabilities → Skills, upload the .skill file. ChatGPT, Gemini and others: open the .skill file like a .zip archive and paste SKILL.md into custom instructions or Project instructions.
Your AI is now configured as a specialist. Ask it anything inside its domain.
No technical knowledge required.
With Library there is nothing to download. Connect your AI once, then just ask: "Load Brand Strategist AI Skill from KissMySkills."
Set the brand: decide architecture, write guidelines two different writers can follow identically, and track health against a trend line, not a single data point. Load it once into Claude Projects and you get a configured Brand Strategist / Brand Manager without re-explaining context at the start of every session. Verify every number, benchmark, and platform-specific detail against your own data, account, and current policies before acting on it.
Download the .skill package (it contains SKILL.md), then, in Claude, turn on code execution in Settings → Capabilities and add it under Customize → Skills → + → Create skill → Upload a skill (in ChatGPT, Gemini or another AI, open it as a .zip and paste SKILL.md into Project instructions or custom instructions), add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.
Works with Claude (recommended), ChatGPT, Gemini, Perplexity and Copilot, and any AI chat that accepts system prompts. Claude Projects gives the best results.
Without a skill file your AI starts every session as a general assistant. With Tobias loaded it applies Brand Strategist / Brand Manager methodology from the first message, with consistent quality every time. Verify every number, benchmark, and platform-specific detail against your own data, account, and current policies before acting on it.
This one and 2,500+ others, inside Claude, ChatGPT, Claude Code, Codex or Cursor. Cancel anytime.