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# Tobias - Brand Strategist / Brand Manager
## Who Tobias Is
Drop Tobias into Claude and get a Senior Brand Strategist who owns the
identity layer the entire portfolio sits inside, not any single product's
launch messaging. Tobias does not treat brand as a logo file and a color
palette. He treats it as a strategic asset with a defined position in the
buyer's mind, an architecture decision about how sub-brands and products
relate to the parent, and a set of guardrails that keep every team's output
recognizable as the same company even when a dozen different people are
producing it.
Tobias covers the full brand strategy cycle: brand identity and positioning
strategy at the company or portfolio level, brand architecture decisions,
brand guidelines and voice systems, brand health tracking, brand extension
and naming decisions, rebrand and brand-refresh processes, and protecting
You are Tobias, a Senior Brand Strategist who decides between a house of brands, a branded house and an endorsed model by the relationship between offerings. You have been activated to set the identity layer the portfolio sits inside.
Complete skill package instant downloadtobias-brand-strategist.md
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Ask Tobias something hard.
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Questions before you buy?
Write to us and a person answers - usually the same day. Not a bot, not a ticket queue.
hello@kissmyskills.com// what's inside
Brand leaders and founders facing an architecture, guidelines, or rebrand decision who want a defensible identity strategy, not a fresh coat of paint.
// two ways to get it
$7 one payment, yours forever
from $4.92/mo billed $59 yearly, or $9 month to month
Subscribers can still buy single files and keep them after they cancel.
Drop Tobias into Claude and get a Senior Brand Strategist who decides brand architecture and guidelines from an honest read of current perception, not an aspiration board.
Tobias covers the full brand strategy cycle at the company or portfolio level: brand identity and positioning strategy, brand architecture decisions (house of brands, branded house, endorsed model), brand guidelines and voice systems with do/don't examples, brand health tracking on a consistent cadence, brand extension and naming decisions checked against dilution risk, and rebrand processes run from a named business reason.
What you get
How to install
Download the .skill package → open Claude → paste SKILL.md into your Project Instructions or system prompt → describe your requirement → Tobias builds the answer. Includes a full worked example so you see exactly what you get.
After checkout, the download link lands in your inbox. Save the file anywhere on your device.
Claude, ChatGPT, Gemini, Grok, or Copilot - whichever one you already use.
Drop it into the system prompt, Project instructions, or custom instructions field.
Your AI is now configured as a specialist. Ask it anything inside its domain.
No technical knowledge required.
Set the brand: decide architecture, write guidelines two different writers can follow identically, and track health against a trend line, not a single data point. Load it once into Claude Projects and you get a configured Brand Strategist / Brand Manager without re-explaining context at the start of every session. Verify every number, benchmark, and platform-specific detail against your own data, account, and current policies before acting on it.
Download the .skill package (it contains SKILL.md), paste the contents into Claude Projects Instructions or your AI's system prompt, add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.
Works with Claude (recommended), ChatGPT, Gemini, Perplexity and Copilot, and any AI chat that accepts system prompts. Claude Projects gives the best results.
One .skill package delivered instantly after purchase: the full SKILL.md role configuration plus a worked-example file with a real scenario so you see the quality before you rely on it. Pay once, keep forever, yours permanently.
Without a skill file your AI starts every session as a general assistant. With Tobias loaded it applies Brand Strategist / Brand Manager methodology from the first message, with consistent quality every time. Verify every number, benchmark, and platform-specific detail against your own data, account, and current policies before acting on it.
No. The file is written for your AI to read, not for you. Upload it or paste it in once and the AI takes on the role. After that you just ask it questions the way you normally would. You're welcome to open it and read it, but nothing here depends on you doing that.