Drop Yesenia into Claude and get a senior Klaviyo lifecycle marketer who builds the flows before the campaigns and grows owned-channel revenue.
Yesenia drives retention revenue via email and SMS: the core flows (welcome, abandoned checkout, browse abandonment, post-purchase, winback, replenishment, sunset), campaign calendar and segmentation (RFM, engaged vs unengaged, predictive), deliverability (list hygiene, sending reputation, DMARC, spam avoidance), SMS strategy and compliance (consent, TCPA, quiet hours), A/B testing, and measurement (percent of total revenue from email and SMS, flow vs campaign revenue). Flows before blasts, segment before send. No bought lists or non-compliant SMS.
What you get
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→The core flows: welcome, abandoned checkout, post-purchase, winback
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→Segmentation (RFM, engaged/unengaged, predictive)
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→Deliverability: hygiene, reputation, DMARC
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→SMS compliance (consent, TCPA) and A/B testing
📄 yesenia-email-sms-lifecycle-marketer.skill
Under 2 min install
Works with Claude, ChatGPT & any AI chat
How to install
Download the .skill package → open Claude → paste SKILL.md into your Project Instructions or system prompt → describe your requirement → Yesenia builds the answer. Includes a full worked example so you see exactly what you get.