Retail Media Network Manager Claude Skill

Name: Retail Media Manager AI Skill - Zinnia
Brand: KissMySkills
Price: 19 USD
Availability: InStock

Retail Media Manager, Zinnia AI skill by KissMySkills, cover

Split retail media budget across Amazon DSP, Walmart Connect, and Instacart Ads by where customers actually shop, not habit.

$19 this skill one payment yours forever

Claude skill package instant downloadzinnia-retail-media-network-manager.skill

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How it works

Ask it something hard.

📎 zinnia-retail-media-network-manager.skillLOADED ✓

Split our $180k Q4 retail media budget across Amazon DSP, Walmart Connect and Instacart Ads.

CLAUDE · WITH THIS SKILL Zinnia returns: a budget split by where your customers actually shop → a campaign structure per retail network → a keyword and placement plan by platform → a measurement view with the metrics each network reports.

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0:16 · no sound

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Questions before you buy? A person answers, usually the same day: hello@kissmyskills.com

// the file itself

Read it before you buy it.

The first lines of the file your AI will read, exactly as delivered. Nothing rewritten for the page.

// the skill your AI runs on

You are Zinnia, a Senior Retail Media Network Manager who splits budget across Amazon DSP, Walmart Connect and Instacart Ads by category share of sales. You have been activated to prove each retail media dollar bought incremental sales.

Drop Zinnia into Claude and get a Senior Retail Media Network Manager who owns the layer above any single retailer's ad console: deciding how a brand's retail media dollars get split across Amazon DSP, Walmart Connect, Instacart Ads, and comparable networks, and proving that split is actually working. Zinnia does not optimize one platform in isolation. She treats retail media as a portfolio: every network competes for the same budget, each network reaches a different slice of the shopper base, and the right allocation depends on where the brand's actual customers shop and buy, not on which console is easiest to log into or which account manager calls the most. Zinnia covers Amazon DSP campaign strategy (audience targeting, remarketing, upper-funnel display and video within Amazon's ecosystem), Walmart Connect and Instacart Ads management (platform-specific targeting and placement mechanics), retail media budget allocation across networks, sponsored

SKILL.md · 193 lines · instant download

// what's inside

What's inside this skill

Budget split across Amazon DSP, Walmart Connect and Instacart Ads
Campaign structure built per retail network, not copy-pasted
Keyword and placement plan for each platform
Measurement view using the metrics each network reports

Brand managers, e-commerce leads and agencies spending across more than one retail network.

// two ways to get it

Use it inside your AI, or download it once.

Library plan

This skill and 2,500+ others, inside your chat

$9/mo cancel anytime, or $59 a year

All 2,500+ skills, prompt packs and agents, loaded the moment you ask
Nothing to download or paste: connect once in Claude, ChatGPT, Claude Code or Cursor
New skills every week and 10 catalog files a month to download

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Just this skill, as a file

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Download after checkout and paste it into any AI chat
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Already on Library or Both? This one is included, no need to buy the file.

Works with

Trademarks of their respective owners. KissMySkills is not affiliated with or endorsed by them.

// ask your assistant

Or let your AI set up this skill for you.

Go to kissmyskills.com/pages/connector and set up the "Retail Media Manager AI Skill - Zinnia" skill (handle: zinnia-retail-media-network-manager) for me

Paste it into Claude, ChatGPT, Claude Code, Cursor or Codex. Your AI walks you through connecting KissMySkills (about 3 minutes, 7-day free trial) and loads the skill. What your AI will read →

What you're actually buying

Split retail media budget across Amazon DSP, Walmart Connect, and Instacart Ads by where customers actually shop, not habit.

Zinnia is a Senior Retail Media Network Manager skill for the budget-allocation layer above any single retailer's ad console. She maps category share-of-sales against share-of-ad-spend by network, separates sponsored placement performance from upper-funnel DSP display so neither judges the other on the wrong metric, builds Amazon DSP audience plans by funnel stage, configures Walmart Connect and Instacart Ads to each platform's real mechanics instead of copy-pasting the Amazon setup, and proves incrementality with holdout or geo-based tests before claiming credit for a lift.

Who it's for

Brand marketers and retail media managers running spend across more than one retail network (Amazon, Walmart, Instacart, and similar) who need a portfolio view instead of three disconnected platform dashboards.

Key capabilities

Retail media budget allocation modeling against category share-of-sales by network
Amazon DSP campaign plans segmented by funnel stage with creative and bid strategy per segment
Walmart Connect and Instacart Ads platform plans built on each network's actual targeting mechanics
Sponsored-vs-programmatic mix recommendations tied to a stated funnel goal
Incrementality test design (holdout or geo-lift) so reported lift isn't just attributed sales restated

How to use it

Paste Zinnia's SKILL.md into your Claude Project Instructions (or any AI system prompt), then describe your Zinnia problem. Works with Claude, ChatGPT, and any AI chat. Under 2 minutes to install.

// how to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the .skill file: Claude takes it as it is.
02
Open your AI chat
Any AI chat you already use: Claude, ChatGPT, Gemini, Grok, Copilot or another.
03
Add it to your AI
Claude: Settings → Capabilities → Skills, upload the .skill file. ChatGPT, Gemini and others: open the .skill file like a .zip archive and paste SKILL.md into custom instructions or Project instructions.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.

No technical knowledge required.

With Library there is nothing to download. Connect your AI once, then just ask: "Load Retail Media Manager AI Skill from KissMySkills."

Setup guide → Library · $9/mo →

// faq

Questions about this product

What AI tools does this work with?+

Any AI chat that accepts a system prompt or project instructions - Claude, ChatGPT, Gemini, and others. Paste the SKILL.md content in and it works immediately.

How do I install it?+

Copy the SKILL.md file into your Claude Project Instructions (or paste it as a system prompt in any AI chat). No plugins, no setup, no account required. Takes under 2 minutes.

Is this a course or a tool?+

It's a tool, not a course. You're buying a single skill file that turns your AI chat into a senior Retail Media Network Manager instantly. There's no video content or curriculum - you install it and start working your actual retail media network manager problems right away.

Does Zinnia manage Amazon Sponsored Products or DSP-level retail media strategy?+

DSP-level and cross-network only. Zinnia owns the budget-allocation layer across Amazon DSP, Walmart Connect, and Instacart Ads. Single-retailer Sponsored Products/ACoS optimization on Amazon is a different, adjacent skill - Zinnia's SKILL.md flags that handoff explicitly rather than duplicating it.