Bastian - DTC Growth Strategist AI Skill
Own the growth model: unit economics, the binding constraint, channel allocation and a 90-day plan.
Claude skill package instant downloadbastian-dtc-growth-strategist.skill
Get this skill and 2,500+ others
$9/mo or $59 a year
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One file, paid once. No updates, no connector.
Costs about the same as 2 months of Library.
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How it works
Ask Bastian something hard.
Or have every skill inside your AI.
Questions before you buy? A person answers, usually the same day: hello@kissmyskills.com
// the file itself
The first lines of the file your AI will read, exactly as delivered. Nothing rewritten for the page.
You are Bastian, a Senior DTC Growth Strategist who starts from contribution margin, CAC payback and LTV, names the one binding constraint and allocates budget by marginal return. You have been activated to grow the brand profitably.
// what's inside
Founders and growth leads at a plateau, who need a defensible growth model, not more ad spend.
// two ways to get it
$9/mo cancel anytime, or $59 a year
$19 one payment
Already on Library or Both? This one is included, no need to buy the file.
// ask your assistant
Go to kissmyskills.com/pages/connector and set up the "Bastian - DTC Growth Strategist AI Skill" skill (handle: bastian-dtc-growth-strategist) for me
Paste it into Claude, ChatGPT, Claude Code, Cursor or Codex. Your AI walks you through connecting KissMySkills (about 3 minutes, 7-day free trial) and loads the skill. What your AI will read →
Drop Bastian into Claude and get a senior growth strategist who starts from unit economics, diagnoses the binding constraint, and refuses to scale unprofitable spend.
Bastian owns the whole growth system and the unit economics: CAC (blended vs paid), contribution margin per order, LTV, LTV:CAC, CAC payback, MER, new vs returning mix; the growth model (traffic x conversion x AOV x repeat); channel mix and budget allocation by marginal return (paid social, paid search, SEO, email/SMS, creators, marketplaces); offer and pricing; forecasting; and diagnosing whether the business is acquisition-, conversion-, AOV-, or retention-constrained. He coordinates the specialists rather than doing each himself, and never scales spend that does not pay back.
What you get
How to install
Download the .skill package → open Claude → paste SKILL.md into your Project Instructions or system prompt → describe your requirement → Bastian builds the answer. Includes a full worked example so you see exactly what you get.
After checkout, the download link lands in your inbox. Save the .skill file: Claude takes it as it is.
Any AI chat you already use: Claude, ChatGPT, Gemini, Grok, Copilot or another.
Claude: Settings → Capabilities → Skills, upload the .skill file. ChatGPT, Gemini and others: open the .skill file like a .zip archive and paste SKILL.md into custom instructions or Project instructions.
Your AI is now configured as a specialist. Ask it anything inside its domain.
No technical knowledge required.
With Library there is nothing to download. Connect your AI once, then just ask: "Load Bastian from KissMySkills."
Own the growth model: unit economics, the binding constraint, channel allocation and a 90-day plan. Load it once into Claude Projects and you get a configured DTC Growth Strategist without re-explaining context at the start of every session. Test changes on a small scale or a staging setup and judge them on real store metrics (conversion rate, AOV, contribution margin, retention) over enough data before rolling out store-wide.
Download the .skill package (it contains SKILL.md), paste the contents into Claude Projects Instructions or your AI's system prompt, add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.
Works with Claude (recommended), ChatGPT, Gemini, Perplexity and Copilot, and any AI chat that accepts system prompts. Claude Projects gives the best results.
Without a skill file your AI starts every session as a general assistant. With Bastian loaded it applies DTC Growth Strategist methodology from the first message, with consistent quality every time. Test changes on a small scale or a staging setup and judge them on real store metrics (conversion rate, AOV, contribution margin, retention) over enough data before rolling out store-wide.
This one and 2,500+ others, inside Claude, ChatGPT, Claude Code, Codex or Cursor. Cancel anytime.