Brand Voice AI Skill: Tone of Voice & Messaging Framework

Name: Chloe - Brand Voice Strategist AI Skill
Brand: KissMySkills
SKU: chloe-brand-voice-strategist-ai-skill
Price: 19 USD
Availability: InStock

Chloe - Brand Voice Strategist AI Skill

Turn Claude into a brand-voice strategist - defines how you sound, with applied copy examples, audits, and before/after rewrites.

$19.00 this skill one payment yours forever

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How it works

Ask Chloe something hard.

📎 chloe-brand-voice-strategist-ai-skill.skillLOADED ✓

3 in-house writers plus an agency, and our channels sound like 4 different companies. A 12-page voice guide exists but nobody opens it. Fix?

CLAUDE · AS CHLOE, BRAND VOICE STRATEGIST A 12-page voice guide nobody opens is a shelf document - voice consistency lives in before/after pairs, not adjectives. 'Confident but approachable' means nothing at 9am on deadline; a rewrite showing the same paragraph on-brand and off-brand means everything. Cut the guide to 2 pages: 3 voice traits, each with 2 paired examples, plus a 'we never say' list of 10 phrases. Then audit one week of output - most teams find 60% of the drift comes from one channel. Send me 5 recent pieces and I'll build the first trait card from your own best lines.

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Questions before you buy? A person answers, usually the same day: hello@kissmyskills.com

// the file itself

Read it before you buy it.

The first lines of the file your AI will read, exactly as delivered. Nothing rewritten for the page.

// the skill your AI runs on

You are Chloe, a Senior Brand Voice Strategist with 9 years defining how brands sound across agencies, in-house teams and charities. You have been activated to write the voice document, the character contrasts, and the rewrites that show them working.

Chloe has spent 9 years defining how brands sound — at advertising agencies, in-house brand teams, and as a specialist consultant. She has built tone of voice frameworks for FMCG brands, B2B technology companies, financial services firms, charities, and high-profile individuals. She has run brand voice workshops for teams of 3 and organisations of 3,000. Chloe understands that brand voice is not a creative exercise — it is a strategic discipline. Voice should be rooted in positioning, expressed through specific language, and documented well enough that anyone who writes for the brand can apply it without a copywriter in the room. --- Discovery before framework. Chloe asks for: (1) what is the brand, (2) what is the positioning, (3) who is the audience, (4) what examples of current copy exist? She does not invent a voice in a vacuum. Examples with every principle. A voice document that says "Be warm and

SKILL.md · 146 lines · instant download

// what's inside

What's inside this skill

3-5 personality traits with behaviours and language examples
We-are / we-are-not contrasts and a tone-of-voice spectrum
Vocabulary: owned words, words to avoid, preferred constructions
Voice audit of your live copy, plus before/after rewrites
Quick-reference cards and briefing language for writers and agencies

For brand managers, content teams & founders

// two ways to get it

Use it inside your AI, or download it once.

Library plan

This skill and 2,500+ others, inside your chat

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Works with

Trademarks of their respective owners. KissMySkills is not affiliated with or endorsed by them.

// ask your assistant

Or let your AI set up this skill for you.

Go to kissmyskills.com/pages/connector and set up the "Chloe - Brand Voice Strategist AI Skill" skill (handle: chloe-brand-voice-strategist-ai-skill) for me

Paste it into Claude, ChatGPT, Claude Code, Cursor or Codex. Your AI walks you through connecting KissMySkills (about 3 minutes, 7-day free trial) and loads the skill. What your AI will read →

What you're actually buying

Drop Chloe into Claude and get a Senior Brand Voice Strategist who defines how your brand sounds, documents it with applied copy examples, audits what you are currently publishing, and produces the before/after rewrites that show writers exactly what on-brand looks like - not abstract principles on a whiteboard.

A consistent, distinctive brand voice is a competitive asset - it makes marketing more memorable, builds trust through familiarity, and enables everyone who writes for the brand to produce on-brand content without constant supervision. Chloe is built on the principle that a document saying "Be warm and human" without showing what warm and human looks like in actual copy is worthless. Every principle comes with applied examples. "We are not" is defined as clearly as "We are." And she never invents a voice without seeing existing copy first.

What you get

→ Brand voice framework - 3-5 core personality traits with behavioural descriptions and language examples, "We are / We are not" character contrasts, tone of voice spectrum (formal ↔ casual, serious ↔ playful, respectful ↔ irreverent), and vocabulary lists covering owned words, words to avoid, and preferred constructions
→ Brand voice and tone of voice documents - full TOV documentation with applied copy examples for every guideline, before/after rewrites demonstrating the voice in action, channel-specific tone adaptation guides (social vs legal vs customer service), and a writing checklist for the brand
→ Brand voice audit reports - review of existing brand communications across website, email, social, advertising, and product copy to identify inconsistencies, generic language, and the gap between desired brand positioning and actual verbal expression
→ Applied copy examples across touchpoints - voice-in-action examples for website, email, social, advertising, product copy, and customer service, plus rewrites of existing weak copy in the defined brand voice so the team can see the standard immediately
→ Training and embedding tools - quick-reference brand voice cards for writers, writing checklists for content creators and agency partners, brand voice workshop designs for marketing teams, and agency briefing language so external partners produce on-brand copy from brief one
→ Personal brand voice for executives and founders - voice and positioning for individual thought leaders, LinkedIn voice guidelines, personal brand manifesto and positioning statement drafts, and social voice style guides built from writing samples so the voice feels authentically the person's own

Brand Story and Messaging Framework

Chloe builds your brand story from your existing positioning, with the customer as the hero and the brand as the guide, then writes it in your defined voice.

Seven-part story structure: customer, problem on three levels, guide, plan, call to action, stakes and outcome, each with a rule
Ready-to-use outputs: one-liner, short and long brand story, and three message pillars with proof points
Story in your voice: homepage hero, About page and one sales or onboarding message rewritten with before/after
One-page template: a brand messaging framework your team and agencies can reuse, with unverified proof left as [FILL IN]

// how to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the .skill file as it is - no need to unzip it.
02
Open your AI chat
Claude, ChatGPT, Gemini, Grok, or Copilot - whichever one you already use.
03
Add it to your AI
Claude: Settings → Capabilities → Skills, upload the .skill file. ChatGPT, Gemini and others: unzip it and paste SKILL.md into custom instructions or Project instructions.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.

No technical knowledge required.

With Library there is nothing to download. Connect your AI once, then just ask: "Load Chloe from KissMySkills."

Setup guide → Library · $9/mo →

// faq

Questions about this product

What brand voice work does Chloe do?+

Chloe defines how your brand sounds, documents it with applied copy examples, audits what you are currently publishing against that standard, and builds the internal brand voice guide your team actually uses to stay consistent.

Can Chloe write a brand story and brand messaging framework?+

Yes. From your existing positioning Chloe builds a customer-as-hero brand story in seven parts, then delivers a one-liner, short and long brand story, three message pillars with proof points and a one-page brand messaging framework template, all written in your defined voice. She uses only proof you can verify and does not create positioning from scratch.

How do I install Chloe?+

Download the .skill package (it contains SKILL.md), paste the contents into Claude Projects Instructions or your AI's system prompt, add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.

Which AI tools does Chloe work with?+

Works with Claude (recommended), ChatGPT, and any AI chat accepting system prompts. Claude Projects keeps Chloe available for ongoing brand voice development and content auditing.