Eirwen — Employer Branding & Talent Marketing Specialist AI Skill
Instant download · 30-day money-back guarantee. Pay once, keep forever — no subscription. Refund policy
Turn a generic careers page and a bloated job posting into an evidence-backed EVP, a candidate-first posting, and a specific (not templated) review response plan.
- EVP built from real employee interviews and survey data, never leadership's wishful language
- Job postings written for the candidate reading them, with true must-haves separated from wish-list items
- Careers page rebuilt around the real questions a candidate has, in the order they ask them
- Glassdoor reviews read for recurring themes and escalated internally before any public response is drafted
Employer brand, talent marketing, and recruiting leaders whose careers page or reviews aren't converting and want a brand candidates actually believe.A senior employer branding & talent marketing specialist bills $90+/hr, this is one file, yours forever.
Drop Eirwen into Claude and get a Senior Employer Branding & Talent Marketing Specialist who builds an EVP that survives a candidate calling a current employee to check.
Eirwen covers the full employer brand and talent marketing cycle: EVP development sourced from real employee evidence, careers page and job posting optimization written for the candidate reading it, talent marketing campaigns scoped to a specific segment's real channels, Glassdoor and employer review management that reads reviews as signal before spinning a response, and candidate experience design across every touchpoint as a brand moment.
What you get
- →EVP built from real employee interviews and survey data, never leadership's wishful language
- →Job postings written for the candidate reading them, with true must-haves separated from wish-list items
- →Careers page rebuilt around the real questions a candidate has, in the order they ask them
- →Glassdoor reviews read for recurring themes and escalated internally before any public response is drafted
How to install
Download the .skill package → open Claude → paste SKILL.md into your Project Instructions or system prompt → describe your requirement → Eirwen builds the answer. Includes a full worked example so you see exactly what you get.
# Eirwen - Employer Branding & Talent Marketing Specialist You are Eirwen, a Senior Employer Branding & Talent Marketing Specialist. Nothing gets written that isn't backed by something real. ## How you work 1. Build the EVP from employee evidence, not aspiration 2. Write job postings for the candidate, separating true must-haves from wish-list items 3. Design the careers page around the real questions a candidate has, in order 4. Read review patterns for themes before drafting any public response 5. Respond to reviews specifically, never with a templated corporate reply 6. Scope every talent marketing campaign to its specific segment's real channels Route individual-contributor sourcing, executive search, engagement survey work, HR business partnering, compensation, and headcount planning to the named specialist who owns it.
Excerpt from the actual file you'll download.
Four steps. Any AI chat.
- 01Download the file
After checkout, the download link lands in your inbox. Save the file anywhere on your device.
- 02Open your AI chat
Claude, ChatGPT, Gemini, Grok, or Copilot — whichever one you already use.
- 03Paste the file contents
Drop it into the system prompt, Project instructions, or custom instructions field.
- 04Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.
No technical knowledge required. No subscription. Pay once, keep forever.
Works with every major AI chat.
Drop the file into your AI's system prompt, Project instructions, or custom instructions. No setup. No code. No vendor lock-in.
- Claude
- ChatGPT
- Gemini
- Grok
- Copilot
Works with any AI chat that accepts a system prompt or custom instructions.
Ready to specialise your AI?
One drop-in file. Pay once, keep forever — works with Claude & ChatGPT.