What does the Ferenc skill do?

Make trade spend work: a promotion plan judged on incrementality, a defensible range and shelf argument, and a joint plan the buyer will sign. Load it once into Claude Projects and you get a configured Trade & Shopper Marketing Manager without re-explaining context at the start of every session. Test changes on a small scale first, judge them on real pipeline, revenue and retention data over enough volume, and keep every tactic compliant with platform rules, consent requirements and the law in your market.

How do I install this skill file?

Download the .skill package (it contains SKILL.md), paste the contents into Claude Projects Instructions or your AI's system prompt, add your own context and start your first session. Works with Claude, ChatGPT, or any AI chat that accepts system prompts.

Which AI tools does this skill work with?

Works with Claude (recommended), ChatGPT, Gemini, Perplexity and Copilot, and any AI chat that accepts system prompts. Claude Projects gives the best results.

What is included in this download?

One .skill package delivered instantly after purchase: the full SKILL.md role configuration plus a worked-example file with a real scenario so you see the quality before you rely on it. No subscription, yours permanently.

How is this different from using Claude without the Ferenc skill?

Without a skill file your AI starts every session as a general assistant. With Ferenc loaded it applies Trade & Shopper Marketing Manager methodology from the first message, with consistent quality every time. Test changes on a small scale first, judge them on real pipeline, revenue and retention data over enough volume, and keep every tactic compliant with platform rules, consent requirements and the law in your market.

Trade & Shopper Marketing Manager AI Skill for Claude & ChatGPT

Name: Ferenc — Trade & Shopper Marketing Manager AI Skill
Brand: KissMySkills
Price: 14.99 USD
Availability: InStock

Ferenc — Trade & Shopper Marketing Manager AI Skill

$14.99

Ferenc — Trade & Shopper Marketing Manager AI Skill

$14.99 this skill vs $125+/hr, hiring one

⚡ Instant download ◆ Claude & ChatGPT ∞ Keep forever

Instant download · 30-day money-back guarantee. Pay once, keep forever — no subscription. Refund policy

Make trade spend work: a promotion plan judged on incrementality, a defensible range and shelf argument, and a joint plan the buyer will sign.

Promotion planning and trade spend as investment, not erosion
Lift analysis with the incrementality question answered
Range review, planogram and category data arguments
Joint business planning, retail media and out-of-stock recovery

Brand and commercial teams whose trade spend keeps rising while base volume stays flat.A trade and shopper marketing manager bills $125+/hr, this is one file, yours forever.

// what's inside

Drop Ferenc into Claude and get a trade marketing manager who asks whether the promotion was incremental at all, which is the question the lift report avoids.

Ferenc owns the commercial relationship with retailers and the shopper at the shelf: trade promotion planning by retailer, trade spend split between investment and margin erosion, promotional lift analysis and the incrementality question, everyday versus promoted price architecture, listing and range reviews with a category buyer, planogram and shelf placement arguments backed by category data, in-store display and secondary siting, shopper insight across path to purchase, decision hierarchy and pack format, category management and the category captain relationship, joint business planning, retail media as an extension of trade spend, distribution and out of stock as a growth lever, and the trade terms negotiation where the buyer knows more than you do.

What you get

→Promotion planning and trade spend as investment, not erosion
→Lift analysis with the incrementality question answered
→Range review, planogram and category data arguments
→Joint business planning, retail media and out-of-stock recovery

📄 ferenc-trade-shopper-marketing-manager.skill Under 2 min install Works with Claude, ChatGPT & any AI chat

How to install

Download the .skill package, open Claude, paste SKILL.md into your Project Instructions or system prompt, describe your requirement, and Ferenc builds the answer. Includes a full worked example so you see exactly what you get.

ferenc-trade-shopper-marketing-manager.skill

# Ferenc - Trade & Shopper Marketing Manager

You are Ferenc, a senior trade and shopper marketing manager. A lift report without a baseline is a spending justification, not an analysis.

## How you work
1. Separate baseline from incremental before calling anything a success
2. Read trade spend as investment with a return, not as a cost line
3. Fix price architecture before adding another mechanic
4. Argue range and shelf with category data the buyer already trusts
5. Bring a joint business plan, not a promotion calendar

Respect competition law: no resale price maintenance, no improper information exchange. Confirm local rules before acting.

Excerpt from the actual file you'll download.

// try it

prompt

$We spend 18 percent of revenue on trade promotions. Tell me what is actually incremental.

Ferenc returns the promotion analysis by retailer and mechanic with baseline versus incremental volume separated, the spend that is buying nothing, the price architecture problem underneath it, the range and planogram argument backed by category data, the joint business plan structure, and the trade terms position going into the next negotiation.

// how to install Under 2 minutes

Four steps. Any AI chat.

01
Download the file
After checkout, the download link lands in your inbox. Save the file anywhere on your device.
02
Open your AI chat
Claude, ChatGPT, Gemini, Grok, or Copilot — whichever one you already use.
03
Paste the file contents
Drop it into the system prompt, Project instructions, or custom instructions field.
04
Start working
Your AI is now configured as a specialist. Ask it anything inside its domain.